Facebook Livestreams are all the rage these days… and for good reason too. Facebook is really pushing them – your friends and followers will get notified when you’re live, and even after the fact, that you *were* live! There’s something special about watching something that’s happening *right now* – people feel intrigued to join in and participate in the conversation. It’s a great way to build trust and engagement with your community – so I hope you’re taking advantage of this and use livestreams as part of your content marketing strategy! If you haven’t done a livestream yet – well, there’s no time like the present! 🙂 And if you’re already using livestreams, here are a couple of tips to get EVEN MORE EYEBALLS ON YOUR CONTENT, FOR FREE. Step One: Do a longer livestream – about 15-20 minutes, maybe even longer if you can. Share it from your business page to your personal profile while you’re live to get as many people on as possible. Step Two: Download the replay of your livestream and cut it up into smaller chunks (60 seconds or less). Ideally, you’d have them edited. For example, add on subtitles (most people watch videos in their newsfeed with the sound off!) and a call to action at the end. Step Three: Publish the short snippets on other platforms – IG, Twitter, your personal Fb profile, etc. etc and direct your followers on those platforms to your Fb business page to watch the full video. Step Four: Re-broadcast one of your snippets on a loop using Fb LIVE. Make it so it plays your snippet back to back 3-5 times before stopping the livestream. You’ll need an extra piece of software for this. I use OBS (Open Broadcaster Project) – it’s a great tool and it’s free. You can do all kinds of fancy stuff to brand it – add a custom background, your logo, breaking news style news ticker running across the screen, and more. Step Five: Share the livestream playing your looped snippets from your business page onto your personal profile. VOILA – you just got multiple times the audience on your content! PS. If you’d like to get more visibility and more media, I am taking on a few select coaching clients. If this speaks to you and you’re ready to gear up your visibility, email me or message me on Facebook.

Wanna know how I get most of my pitches for podcasts and media outlets accepted by people I’m about to work with for the first time? I introduce the idea of sending guest recommendations (or, when the pitch is for me, topic recommendations for an interview) through a casual by the way type conversation. It might be a phone call or a Facebook chat or something in person – I ask Qs about THEM, what they’re looking to do, what their goals are, what they’re missing and what they could use help with – and THEN I ask a bit about their show. I find out about ideally what types of guests and topics they’d like to include and then I casually mention that I may have a couple of great recommendations for them and happy to send it their way if they’d like. They ALWAYS SAY YES. Now. I send them an email – and now this email is considered a FOLLOW UP on our conversation. So I say something like this: It was so nice to chat with you earlier! 🙂 [Be specific and reference something here about what you talked about and how it impacted you.] And here’s the MAGIC PHRASE: *As promised*, here are a couple of great guest recommendations for your show: name, name, name. Boom. See what I did there? I set it up so it’s something they already subconsciously said yes to, and now we’re just following through and getting the topics and the logistics sorted. If you’re pitching yourself, you can do the exact same thing. The only difference is, instead of guest recommendations, you’ll say TOPIC IDEAS and give them a couple of bullet points (well written headlines that their audience would resonate with), instead of names of guests you’re recommending for their show. PS. If you’d like to learn more about this process and get your own pitches dialed in, I am taking on a couple of coaching clients to do just that. If this feels like it’s you, email me or message me on Facebook.

To be in the public eye all the time is not fun. There are expectations. And rules. And you have to behave a certain way and be a certain kind of person… At least, that’s how I felt for the longest time and so I AVOIDED being seen as much as possible. I’d tell myself, I like my privacy. And the truth is, I really do. I’m an introvert to the max. A hermit. I literally live in the desert and I only see people in person when I decide I want to. But then three years ago, I made a decision to do *some* publicity, mostly with the idea of getting new coaching clients. Well, I managed to get myself on one of the top podcasts in the world right away and the outcome wasn’t at all what I expected… I found it was the catalyst for developing a new FRIENDSHIP with one of the top influencers in the space – someone I collaborated with on many different things since then. But back to being uncomfortable about being public, and avoiding being seen – it’s kind of crazy, especially in my line of work. Former actor, now building a personal brand… And yet, trying to hide. I know you can hear me… I know you might be in the same boat too. You’re an entrepreneur with a meaningful message and you need to get it out there. But if you are ambivalent about actually sharing your message at scale – how on Earth is it ever going to happen? You’ll be self sabotaging yourself at every turn. (Ask me how I know..) Here’s the thing. You just have to GET OVER YOURSELF, Babes. You have to MAKE A DECISION that you’re no longer hiding, that what you have to say is important, that people need to hear it – otherwise, how are things going to change? You were born to make a difference, to build a business that has an IMPACT, to become INFLUENTIAL – and you can’t do it half assed. *Kind of trying* is not good enough. Think about it – if you don’t do it, who will? Are you gonna let someone else share the essence of YOUR MESSAGE and do a crappy job, while you’re watching them, secretly criticizing them and maybe even feel jealous at time? Are you going to let YOUR TRIBE be guided by someone else, who – let’s just be honest, can’t do it half as good as you? Are you a leader of a follower? That’s what I thought… 🙂 It’s time to get over yourself babes. It’s time to step up and, as Jay Abraham called me out on it a couple of years ago – GET YOUR BUTT OUT THERE. Deal? Deal. 🙂 PS. If you know this is you, if you know you need more publicity and better, higher level connections, message me. I am taking on a couple of new clients -if you know it’s your time to shine, email me or message me on Facebook.