Born To Influence: The Marketing Show (Episodes 170 & 171)

Los Silva _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Los’ interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Los’ interview on VIDEO, click HERE. (coming soon)

In this interview, we talk with Los about:

  • The signs that show it’s time to scale up your marketing
  • How to find out who your buyers are
  • Giving your best content away for free vs offering a tripwire
  • How to price your initial offer
  • How to nurture the relationship with people on your list
  • What to do with people that don’t open your email
  • How to figure out what products to offer in your upsell
  • How to test your upsells when you first offer it
  • What corporate sponsors and advertisers are looking for
  • How the audience’s response changed since he shifted his interviewing style
  • Why he plans for 2 years from the initial lauch of his show
  • How to do market research the right way
  • How to create rapport with strangers
  • How to remain authentic when youre influenced by the leaders in your space
  • How to keep consistent with your blogging strategy when you’re testing
  • How to diversify your marketing channels


Los Recommends (*affiliate):

Twitter logo RED 20 by 20 pixelsTweetable:

  • You need to have YOUR voice… and that’s what people are gonna be attracted to ~ Los Silva Click To Tweet

Los’ Bio:

“Los Silva started out working with Fortune 500 clients such as Red Bull, Budweiser, and Walt Disney World on business development.. He later went on to co-found a digital education startup which has had courses in colleges and universities across the nation such as Baylor, MIT, and Wake Forest. Currently he is the Co-Founder of Startup Jungle , he helps startups with business development and growth.”

To learn more about Los Silva, go to: or connect with him on Freedom

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