Born To Influence: The Marketing Show (Episodes 170 & 171)
To listen to Los’ interview on the Born To Influence PODCAST, click HERE.
To watch a little bit of Los’ interview on VIDEO, click HERE. (coming soon)
In this interview, we talk with Los about:
- The signs that show it’s time to scale up your marketing
- How to find out who your buyers are
- Giving your best content away for free vs offering a tripwire
- How to price your initial offer
- How to nurture the relationship with people on your list
- What to do with people that don’t open your email
- How to figure out what products to offer in your upsell
- How to test your upsells when you first offer it
- What corporate sponsors and advertisers are looking for
- How the audience’s response changed since he shifted his interviewing style
- Why he plans for 2 years from the initial lauch of his show
- How to do market research the right way
- How to create rapport with strangers
- How to remain authentic when youre influenced by the leaders in your space
- How to keep consistent with your blogging strategy when you’re testing
- How to diversify your marketing channels
Los Recommends (*affiliate):
- DataReach
- Rob Walling – StartUps for the Rest of Us (podcast)
- Scott Britton: LifeLong Learner (blog)
- Scott Britton: The competitive Edge
- Hustle and Flow (article by Los Silva)
- BizDev Bible (article by Los Silva)
- Influence (Robert Cialdini)
- Outwitting The Devil (Napoleon Hill)
- Brainfluence (Roger Dooley)
- Neuromarketing (blog)
Tweetable:
- You need to have YOUR voice… and that’s what people are gonna be attracted to ~ Los Silva Click To Tweet
Los’ Bio:
“Los Silva started out working with Fortune 500 clients such as Red Bull, Budweiser, and Walt Disney World on business development.. He later went on to co-found a digital education startup which has had courses in colleges and universities across the nation such as Baylor, MIT, and Wake Forest. Currently he is the Co-Founder of Startup Jungle , he helps startups with business development and growth.”
To learn more about Los Silva, go to: startupjungle.com or connect with him on Freedom Strategies.tv.
