Behind The Scenes on All The Smart Strategies to Earn Passive Income with Pat Flynn
(Born To Influence: The Marketing Show, Episodes 58 & 59) To listen to Pat’s interview on the Born To Influence PODCAST, click HERE. To watch Pat’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Pat about: His biggest regret about launching the Smart Passive Income podcast How to conquer fear (mental as well as tactical tips) Who are the people that helped him the most with moving forward why he’s keeping a public progress report about his new projects The reality around “overnight success” for entrepreneurs The behind the scenes of his new show Ask Pat What he still struggles with and
Jim Williams Tells All About Advocacy Marketing, a la Influitive
(Born To Influence: The Marketing Show, Episodes 56 & 57) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: What advocate marketing is How to engineer advocacy from your customer base for your product or service Why advocacy is more meaningful in B2B relationships than in B2C The FORMULA for motivating your buyers to advocate your product / service (the SAPS model (status, access, power and stuff)) Explains who your advocates are and who you should be looking at to turn them into advocates for referrals The two seemingly clashing marketing models that work best for Influitive (content marketing through their playbook) and targeted outbound lead gen campaigns that ties in with the content How to find the right target market for your outbound marketing campaigns (LinkedIn, media top 200 lists etc) What are the key features of the content you send in your outbound marketing to stand out from the offers your competition sends The new trends being taught at sales seminars to be cutting edge Jim Williams recommends (affiliate*): Smart Boards Guy Kawasaki Altimeter Group HubSpot Joe Payne Jim Williams’ Bio: “I’m a veteran marketer for early and growth stage tech companies and I love bringing transformative concepts to market. Before joining the Influitive team I held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Even though I love startups, I direct most of my energies towards ensuring that my two kids have a fantastic and memorable childhood.” To learn more about Jim, go to: http://influitive.com/company/meet-the-team
Ric Payne On Results – Principa’s CEO is on a Mission
(Born To Influence: The Marketing Show, Episodes 54 & 55) To listen to Ric’s interview on the Born To Influence PODCAST, click HERE. To watch Ric’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ric about: What was the mindset shift that made the biggest difference for him that set him on the path of success How he built a true community amongst his employees How he built his business before venturing online through workshops and speaking gigs How to get sponsors for your events How to build a stronger relationship with your clients for more referrals Recouping yourself after experiencing failures What he looked for in his new hires while growing a business that is now $470 million / yr The strategy for shifting your business so you move to high paying / low volume (as it relates to acquiring new clientele) Ric Payne’s Bio: “The Founders and management team of Principa have long been innovators and change-leaders in the global SME consulting arena. Ric Payne, Principa’s founder and CEO also founded Results- Accountants- Systems and the Accountants- Boot Camp programs, both of which were instrumental in revolutionizing the accounting profession around the world. He and co-founder Kerry Payne, together with their teams around the world, are passionate in the pursuit of their vision and mission and are committed to helping their member firms run a better practice, make more money for less effort, and make a real and lasting difference their work.” To learn more about Ric, go to: http://principa.net
Behind The Scenes of a FaceBook Ads Masterclass with Mario Brown
(Born To Influence: The Marketing Show, Episode 44 & 45) To listen to Mario’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mario’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mario about: How to properly budget your campaigns on your FB ads The difference between a “simple squeeze page” and a webinar registration page Newsfeed ads vs marketplace ads on fb Whether or not to sell from your fb ads that display on mobile devices How to keep your fb ads perform well so it doesn’t go stale after 3-4 of days What it takes to create a “good offer” for a fb ad The formula for positioning yourself as an expert in your niche The key elements of setting up your strategy for a retargeting campaign How to use retargeting to increase your webinar attendance The future of online advertising His biggest business failure The formula for getting the best chance for making your book an Amazon bestseller Mario Brown recommends (affiliate*): The 4-Hour Workweek (Tim Ferriss) The Go-Giver (Bob Burg) The Ultimate SEO Machine (Mario Brown) Mario Brown’s Bio: “Mario Brown was born in Durham, NC – grew up in Germany and lived in Ecuador for 7 months in 2007 where he met the love of his life before moving to Miami in 2008. He has played professional Basketball and successfully studied foreign trade in Germany. In Miami he developed his passion for entrepreneurship and self-improvement and he now owns 2 highly successful Internet Marketing businesses that he started from scratch. Mario Brown is one of the most in-demand speakers on Online Marketing, Mobile & SEO Solutions, Leadership and High Performance in the world. In only 5 years since he arrived to the US, Mario has become a very successful Entrepreneur, Amazon Best-Selling author of the “The Ultimate SEO Machine”, and highly in demand Business and Motivational Speaker. Founder and CEO of Royal Internet Marketing Inc. he has helped local business, especially lawyers, to dominate the Search Engines. He is also the Co-founder of MobileBizBox, a very successful all-in-one Mobile Solution that has helped small to mid-size mobile marketers to have a single software suite to deliver mobile websites, Apps, SMS, and QR code solutions to their clients. Mario’s strong skills and passion for Marketing has led him to be recognized as Dan Kennedy’s “Marketer of the Month- Miami Chapter” in March 2012, and “James Malinchak’s 2012 Marketer of the Year”. Mario enjoys mentoring and coaching other entrepreneurs on how to create a sustainable lifestyle business, based on recurring source of income such as webinars, membership sites, Facebook Marketing and Consulting.” To learn more about Mario, go to: http://www.mariobrown.net or http://joinmariobrown.com
DJ Waldow (Marketo) on How to Do Marketing Funnel Automation Like a Real Pro
(Born To Influence: The Marketing Show, Episodes 38 & 39) To listen to DJ’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with DJ about: How he got a job using Twitter What is marketing automation How to use content marketing to educate your prospects about your product without being salesy The huge mistakes Lowe’s made in their marketing to DJ and thousands of other homeowners How to combine your online marketing with your offline marketing so your promotions don’t cross and you don’t alienate your customers What do you need to know about your prospects progress of consuming your marketing in order to find what really works for converting prospects to customers What munchkins are (not his kids! 🙂 ) and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel How tracking works with direct mail and what you can do to optimize the synergy between your online and offline campaigns Google, “The Knower of Everything” (<– word association game we played with DJ) The future of digital marketing Book recommendations from DJ Waldow (affiliate*): Content Rules (Ann Handley) Brand Against the Machine (John Morgan) Ctrl Alt Delete (Mitch Joel) Get great content from DJ (for FREE) – subscribe to his podcasts: The Marketing Nation The Work Talk Show DJ Waldow’s Bio: “DJ Waldow is the Digital Marketing Evangelist at Marketo, a San Mateo, CA-based marketing automation software company. He is a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. DJ has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and–on occasion–break some of the “best practice” rules. DJ is also the co-host of The Work Talk Show, a weekly podcast on how work gets done. DJ can be found on most social networks under the handle “djwaldow” or by searching “DJ Waldow.” DJ is an alumnus of the University of Michigan (Go Blue), a knowledge craver, a sponge, & a lover of beer, coffee & people.” To learn more about DJ, go to: http://blog.marketo.com/blog/author/dj-waldow
Dan Sherman Shares His Best Tips for LinkedIn Success
(Born To Influence: The Marketing Show, Episodes 36 & 37) To listen to Dan’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Dan about: How to use LinkedIn groups to position yourself as an expert How to name your LinkedIn group the right way to optimize your lead gen and networking success How to capture leads from LinkedIn even if you’re not allowed to promote in a group What mindset we need to be able to directly reach out to prospects on LinkedIn How to optimize your LinkedIn profile as a business owner Make your LinkedIn profile rich with multimedia to generate more interest How to systematize your use of LinkedIn so you’re not overwhelmed keeping up with the 50 groups you joined How to incorporate LinkedIn in our marketing strategy The case study of a realtor that sold 24 houses from one customer she met on LinkedIn The LinkedIn strategy to grow your network by leaps and bounds How to avoid being labeled as as spammer when contacting people you don’t know on LinkedIn Book recommendations from Dan Sherman (affiliate*): Maximum Success with LinkedIn (Dan Sherman) Dan Sherman’s Bio: “I am the McGraw Hill author of Maximum Success with LinkedIn – a guide to the world’s largest professional networking site.The book combines my seven years’ experience on the site with over 20 years as a marketing executive.What makes my book is unique is that as a former marketing executive I focus on how people can use LinkedIn to do marketing: of themselves, their ideas, and their personal brand.I show readers how to achieve results fast.” To learn more about Dan, go to: http:/linkedsuccess.com
Clay Collins Leads the Way to More Conversions with his Amazing LeadPages
(Born To Influence: The Marketing Show, Episode 34) To listen to Clay’s interview on the Born To Influence PODCAST, click HERE. To watch Clay’s interview on VIDEO, click HERE. In this interview, we talked with Clay about: Why most people fail in business What made the biggest difference for LeadPages to make their initial launch a success What he did to “get inside the minds” of people in his market What phrase no longer works for opt-in call to action (CTA) and what does What phrase got a 100% increase on “laughing soon” pages The psychology behind getting people to make a decision when opting in to your mailing list and how you can use it to grow your business The one adjustment you can make to your YouTube videos to increase the opt-ins to your email list How to use other people’s video content from YouTube to grow your own email list (and make more sales) Resources mentioned in this episode (affiliate*): LeadPages for high-performing conversion pages LeadPlayer for growing your list and sales with YouTube videos (your own as well as others’ content) Clay Collins’ Bio: “Clay Collins is compelled by a vision to provide simple and beautiful software that allows entrepreneurs to attract an audience, build their list, and generate revenue. And he’s determined to fulfill this vision with integrity and in a way that serves LeadPages customers to the highest degree possible. Clay left home at age 15 to start his first software company and (excluding his college years) has been a hard-core entrepreneur ever since. He has been behind the scenes (advising and writing copy) for some of the highest grossing information marketing campaigns on the internet. Clay knows firsthand that software for marketers is generally poor in quality. And he’s happy that LeadPages is changing that by creating insanely useful–but technologically sound–tools that work almost instantly and make life easier.” To learn more about Clay, go to: http://www.clay-collins.com/blog/about-clay-collins-my-story/
Dennis Rosenberg on How to Properly Use PPC ads
(Born To Influence: The Marketing Show, Episodes 32 & 33) To listen to Dennis’ interview on the Born To Influence PODCAST, click HERE. To watch Dennis’ interview on VIDEO, click HERE. In this interview, we talked with Dennis about: Dennis’ journey from a boutique ad agency in NY to specializing in paid online advertising Dennis debunks the myth of “free” online advertising through visibility What’s better for sales: branding or direct response advertising The key elements of setting up a PPC campaign so that it yields measurable and profitable results How to build an email sequence that gets good opens The key questions to ask yourself when setting up the framework for your marketing message How to “keep the conversation going” once they clicked on your ad – what to say on the landing page, etc Dennis Rosenberg’s Bio: “Dennis Rosenberg is a senior level executive with over 25 years marketing, sales and computer experience. Online since 1998, he has focused extensively on medical internet marketing since 2007. Previously Dennis served for three years as VP, Marketing at Bacchus Vascular, Inc., a privately-held medical device company, which was acquired by Covidien in March, 2009. Subsequent to the acquisition, he served on the Covidien transition team for 15 months. Prior to that, Dennis spent three years as VP, Marketing and International Sales at VNUS Medical Technologies, Inc., a previously publicly-held medical device company (formerly NASDAQ: VNUS) which was also acquired by Covidien in 2009. Previously Dennis was co-founder and VP, Marketing & Sales, for three medical device start-up companies: Eclipse Surgical Technologies (IPO in 1996 at a valuation of $300M), MD DataDirect (acquired) and Atlantis Catheter Company (acquired). Dennis’ consumer marketing experience includes roles as a VP of the software distribution division of Random House, at that time the world’s largest information publisher, and Art Director at a boutique New York City advertising agency, Serino & Coyne. Dennis has a degree in computer programming from New York University, where he also studied at the School of Film and Television.” To learn more about Dennis, go to: http://dennisrosenberg.com
James Roche on Marketing and Building a Business You Love
(Born To Influence: The Marketing Show, Episode 30 & 31) To listen to James’ interview on the Born To Influence PODCAST, click HERE. To watch a little bit of James’ interview on VIDEO, click HERE. 🙂 In this interview, we talked with James about: What differentiates between infoproducts that sell and that don’t The difference between passive income and leveraged income Why authenticity is offer not only in who you are but in what you offer in your business as well What does it take to get to a 7 figure business What does it take to get from 10 k a month to mid six figures The difference between being an introvert and being shy the formula for building your tribe online Get James’ help with designing your own lifestyle business: http://www.rochemarketing.com/start/ James Roche’s Bio: “James Roché is respected around the world as a master business and marketing mentor. He is the worlds leading expert on helping service-based entrepreneurs create $250,000 – $1,000,000 businesses working less than 20 hours a week with only one part-time assistant. Since 2004 James has helped thousands of business owners around the world design a freedom-based lifestyle so they experience financial freedom, freedom of time, freedom from staff, and freedom to live and travel anywhere in the world. Since 2009 James Roché has also been the head coach for Ali Brown’s yearlong Elevate program. He has also been the Creative Strategist and Creative Director for Evolving Wisdom, a 6 million dollar education and personal growth company.” To learn more about James and get his free special report “3 Success Strategies”, go to: http://www.rochemarketing.com.
Todd Brown on Marketing and Sales Funnel Automation
(Born To Influence: The Marketing Show, Episodes 26 & 27) To listen to Todd’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Todd’s interview on VIDEO, click HERE. In this interview, we talked with Todd about: Where the biggest breakthroughs come from in any market What drove him to work at nights, on the weekends etc for a full year when he started his first business while working as a VP at his high paying job The state of the info marketing world today – from the man that started in 2002 What we need to have in place to get the best results in terms of conversion Step-by-step walk through with an example how to evolve the mktg message so it matches your market’s sophistication What are the key elements of a good marketing funnel How to use education based marketing that has your prospect at the edge of their seat waiting to hear about your offer Book recommendations from Todd Brown (affiliate*): Breakthrough Advertising (Eugene Schwartz) Todd Brown’s Bio: “Todd Brown has been knee-deep in the direct response marketing world for over a decade. His illustrious entrepreneurial journey began with him taking multiple markets by storm. He was the brains behind the enormous launch of the first patent-pending multi-media marketing system for chiropractic physicians. He sky-rocketed one of his companies to the position of “#1 largest provider of marketing and business-growth training for bodywork professionals”. And, he’s co-orchestrated multiple six-figure internal launches within the internet marketing community. Todd was formerly partners with Rich Scheffren at Strategic Profits, where he single-handedly created and launched over 15 profitable front-end marketing funnels, co-created the wildly successful Founders Club, and wrote a single sales letter that brought in almost $750,000.00 from just the internal SP house list. When Todd wasn’t busy growing his own companies, or those of his clients’, he was presenting his marketing ideas and methodologies on the same stage with best-selling authors like: Brian Tracy, Michael Gerber, and many others, including as a faculty member for Jeff Walker at his original $10,000.00 per person Product Launch Manager Training. Today, Todd is recognized as the foremost authority on engineering wildly profitable marketing funnels that produce leads and customers often at triple to quadruple the average value experienced by competitors.” To learn more about Todd, go to: http://marketingfunnelautomation.com/author/todd