(Born To Influence: The Marketing Show, Episodes 54 & 55)

Ric Payne screen shot

iTunes logo blue 20 by 20 pixels To listen to Ric’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch Ric’s interview on VIDEOclick HERE (coming soon).

In this interview, we talked with Ric about:

  • What was the mindset shift that made the biggest difference for him that set him on the path of success
  • How he built a true community amongst his employees
  • How he built his business before venturing online through workshops and speaking gigs
  • How to get sponsors for your events
  • How to build a stronger relationship with your clients for more referrals
  • Recouping yourself after experiencing failures
  • What he looked for in his new hires while growing a business that is now $470 million / yr
  • The strategy for shifting your business so you move to high paying / low volume (as it relates to acquiring new clientele)

Ric Payne’s Bio:

“The Founders and management team of Principa have long been innovators and change-leaders in the global SME consulting arena.

Ric Payne, Principa’s founder and CEO also founded Results- Accountants- Systems and the Accountants- Boot Camp programs, both of which were instrumental in revolutionizing the accounting profession around the world.

He and co-founder Kerry Payne, together with their teams around the world, are passionate in the pursuit of their vision and mission and are committed to helping their member firms run a better practice, make more money for less effort, and make a real and lasting difference their work.”

To learn more about Ric, go to: http://principa.net

Join the Influencers' Inner Circle and receive exclusive tips and strategies on growing your publicity and exposure: