Jon Benson, Master Copywriter tells all about the VSL

(Born To Influence: The Marketing Show, Episodes 24 & 25)  To listen to Jon’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Jon’s interview on VIDEO, click HERE. In this interview, we talked with Jon about: How to figure out what your customers are actually looking for How to create rapport with strangers […]

Jeff Moore is Wild About Seafood and Marketing, especially on Thursdays in the Boardroom

(Born To Influence: The Marketing Show, Episodes 20 & 21)  To listen to Jeff’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Jeff’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Jeff about: The five questions he asks his customers that helped him save his customers 3.5 M […]

Jim Kukral’s Attention is on Authenticity

(Born To Influence: The Marketing Show, Episodes 18 & 19)  To listen to Jim’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Jim’s interview on VIDEO, click HERE. In this interview, we talked with Jim about: What does a “lifestyle business” REALLY mean How to get attention (and reactions) the right way […]

Sue Painter, The Most Confident Marketer

(Born To Influence: The Marketing Show, Episode 14 and 15)  To listen to Sue’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Sue about: How she got to be booked a YEAR in advance within the first year of business The key criteria to choosing what events to attend What a […]

Mike Hill, The Original Super Friend (Internet Marketing)

(Born To Influence: The Marketing Show, Episodes 6 & 7)  To listen to Mike’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Mike’s interview on VIDEO, click HERE. In this interview, we talked with Mike about: How to increase customer retention How to use “value Trojans” How to use retargeting campaigns without becoming […]