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Dave Austin Unleashes His Beast Mode with Extreme Focus

(Born To Influence: The Marketing Show, Episodes 86 & 87)  To listen to Dave’s interview on the Born To Influence PODCAST, click HERE.  To watch Dave’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Dave about: The love of impossible challenges: how he got American Idol to give approval and be on his book cover in less than an hour RESPA, the crocodile a.k.a. his formula to bring your your […]

Kelsey Meyer Talks Influence & Co

(Born To Influence: The Marketing Show, Episodes 82 & 83)  To listen to Kelsey’s interview on the Born To Influence PODCAST, click HERE.  To watch Kelsey’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Kelsey about: What publications you should be published in to really expertise your influence and expertise A case study on how they established a fortune 500 exec as an expert What you should include in your articles and interviews in addition to […]

Joy Chudacoff Comes Up with Smart Solutions for Women Entrepreneurs

(Born To Influence: The Marketing Show, Episodes 78 & 79)  To listen to Joy’s interview on the Born To Influence PODCAST, click HERE.  To watch Joy’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Joy about: What makes people buy What to focus on when meeting new people (hint: it’s not your elevator pitch) What questions to ask to pre-screen your […]

Jaime Tardy on Connecting with Millionaires and Becoming One, Eventually

(Born To Influence: The Marketing Show, Episodes 76 & 77)  To listen to Jaime’s interview on the Born To Influence PODCAST, click HERE.  To watch Jaime’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jaime about: How she started a podcast interviewing millionaires even though she didn’t know any millionaires at the time Her biggest obstacles in starting a successful podcast and what she learned in terms of communication skills How to establish a connection with the speakers at conferences before you […]

Ryan Daniel Moran Takes the Fast Lane Toward Freedom

(Born To Influence: The Marketing Show, Episodes 74 & 75)  To listen to Ryan’s interview on the Born To Influence PODCAST, click HERE.  To watch Ryan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ryan about: How he built his brand I love Yoga entirely on FaceBook in less than a year to a seven figure business Why Ryan says email is a “dinosaur” How to use giveaways to get the ball rolling when introducing your product for sale How to use FaceBook ads to drive traffic to your community page How to be true to yourself in your marketing even if the product you’re selling is unrelated to your core beliefs How he got through a difficult time in his business and the revelation he took away from it His techniques on getting rid of negative self-beliefs The two things you need to […]

Ken McArthur on Making Major Impact

(Born To Influence: The Marketing Show, Episodes 72 & 73)  To listen to Ken’s interview on the Born To Influence PODCAST, click HERE.  To watch Ken’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ken about: How he created his first JV that brought in $250,000 recurring revenue in the first 6 months How he built a project to get his message out to 30 Million people in 30 days using volunteers How he creates and runs 30+ live events a year The secret that helped him build multiple sites that are in the top 3,000 most visited sites online (and it’s not through paid ads or SEO) What is a viral loop cycle and how can you […]

True Maverick Yanik Silver Shares How To Partner with Non Profits and Be Strategic with Your Marketing

(Born To Influence: The Marketing Show, Episodes 70 & 71)  To listen to Yanik’s interview on the Born To Influence PODCAST, click HERE.  To watch Yanik’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Yanik about: How to determine before committing something whether it’s a diversion or something that will help you towards your goal How to distinguish between “inner brat” and following your calling A case study on a company changing the world When corporate philanthropy is a gimmick and when is it real Partnerships with non-profits and how to make sure you […]

Jonathan Mizel On Understanding Your Market and Generating Traffic

(Born To Influence: The Marketing Show, Episodes 64 & 65)  To listen to Jonathan’s interview on the Born To Influence PODCAST, click HERE.  To watch Jonathan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jonathan about: How he got inspired about emails back in 1993 when Clinton’s press secretary, DD Meyers responded to an email The surprising origins of Yahoo! The notion of the “contextual bridge” in modern day advertising and how to apply it to your business What’s the most important part (not the message) How to find your […]

Jim Palmer On the Power of Newsletters

(Born To Influence: The Marketing Show, Episodes 62 & 63)  To listen to Jim’s interview on the Born To Influence PODCAST, click HERE.  To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: Why email marketing can’t be the only piece in your content marketing strategy How paper & ink newsletters helped Jim grow his business Who to send your paper & ink newsletter to (customers vs prospects) When to get started with your direct mail What is the structure of a paper & ink newsletter An exercise that […]

Jay Baer Talks About Being Useful on Social Media (Being a Youtility)

(Born To Influence: The Marketing Show, Episodes 60 & 61)  To listen to Jay’s interview on the Born To Influence PODCAST, click HERE.  To watch Jay’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jay about: Why “top of mind awareness” is not the same as it used to be What is “frame of mind” and “friend of mind” awareness A case study of what it means to be a Youtility for our target market How to be a “person” on your social profiles even when it’s about your company page on a network e.g. G+ How to plan the content that […]