(Born To Influence: The Marketing Show, Episodes 36 & 37)

Dan Sherman screen shot for Show Notes Page

iTunes logo blue 20 by 20 pixels To listen to Dan’s interview on the Born To Influence PODCAST, click HERE.

In this interview, we talked with Dan about:

  • How to use LinkedIn groups to position yourself as an expert
  • How to name your LinkedIn group the right way to optimize your lead gen and networking success
  • How to capture leads from LinkedIn even if you’re not allowed to promote in a group
  • What mindset we need to be able to directly reach out to prospects on LinkedIn
  • How to optimize your LinkedIn profile as a business owner
  • Make your LinkedIn profile rich with multimedia to generate more interest
  • How to systematize your use of LinkedIn so you’re not overwhelmed keeping up with the 50 groups you joined
  • How to incorporate LinkedIn in our marketing strategy
  • The case study of a realtor that sold 24 houses from one customer she met on LinkedIn
  • The LinkedIn strategy to grow your network by leaps and bounds
  • How to avoid being labeled as as spammer when contacting people you don’t know on LinkedIn

Book recommendations from Dan Sherman (affiliate*): 

Dan Sherman’s Bio:

“I am the McGraw Hill author of Maximum Success with LinkedIn – a guide to the world’s largest professional networking site.The book combines my seven years’ experience on the site with over 20 years as a marketing executive.What makes my book is unique is that as a former marketing executive I focus on how people can use LinkedIn to do marketing: of themselves, their ideas, and their personal brand.I show readers how to achieve results fast.”

To learn more about Dan, go to: http:/linkedsuccess.com

Join the Influencers' Inner Circle and receive exclusive tips and strategies on growing your publicity and exposure: