Andrew Lermsider on How To Increase Your Website Conversions for Higher Profits

Born To Influence: The Marketing Show (Episodes 176 & 177)  To listen to Andrew’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Andrew’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Andrew about: How he built a highly profitable business in a market that is literally on food stamps How to build a landing page that converts The number one thing you must test in your email marketing The best tools for split testing How to do split testing correctly The truth about bounce rates How long you have exactly to intrigue your site’s visitors so they don’t leave immediately after

Geoff Ronning on Webinars that Convert

Born To Influence: The Marketing Show (Episodes 172 & 173)  To listen to Geoff’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Geoff’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Geoff about: How to keep your webinar quality and results consistent How to build a team that delivers outstanding customer service How to do outsourcing the right way How to keep the energy of a live webinar when you

Los Silva on Marketing StartUps and Creating Rapport with Your Community, Jungle Style

Born To Influence: The Marketing Show (Episodes 170 & 171)  To listen to Los’ interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Los’ interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Los about: The signs that show it’s time to scale up your marketing How to find out who your buyers are Giving your best content away for free vs offering a tripwire How to price your initial offer How to nurture the relationship with people on your

Brett Campbell Shares The FaceBook Marketing Strategies That Allowed Fiit Chicks To Become the Market Leader in Australia

Born To Influence: The Marketing Show (Episodes 168 & 169)  To listen to Brett’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Brett’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Brett about: How he built his fan base to over 185,000 people on FaceBook What the Internet marketing gurus don’t tell you about online product launches How he used FaceBook offers to generate 12,000 leads literally overnight The strategy you must employ to generate leads successfully from

Gail Woodard on Publishing Your Book to Grow Your Business

Born To Influence: The Marketing Show (Episodes 166 & 167)  To listen to Gail’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Gail’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Gail about: What writing a book can do for you and your business How to market your book Common mistakes when self-publishing a book The truth about ISBN numbers and why it matters When to line up the editing and marketing for your

Ian Brodie on Persuasion via Email and the Psychology of Conversion

Born To Influence: The Marketing Show (Episodes 164 & 165)  To listen to Ian’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Ian’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Ian about: The practical differences between marketing and advertising for small businesses vs large companies How to get your value across even if you’re introverted or shy How to differentiate between strategies that don’t suit you vs being lazy The differences between selling and marketing the intangible vs the tangible How to offer a “test drive” to demonstrate your skills when selling a service without doing free coaching sessions The intangible elements of the sales conversation and how to go beyond talking about the deliverables Follow up marketing and how to build confidence in your

Brandee Sweesy on Using Google Hangouts for Business

Born To Influence: The Marketing Show (Episodes 162 & 163)  To listen to Brandee’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Brandee’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Brandee about: What to use Google Hangouts for in your business How to increase engagement with your clients & customers How to be authentic while keeping congruent with what your profession expects of you How to humanize your brand with

Nick Nanton on Branding Yourself Like a True Celebrity Expert

Born To Influence: The Marketing Show (Episodes 160 & 161)  To listen to Nick’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Nick’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Nick about: What you need to have in place to build a true personal brand The three things you must have in your business to grow your revenue What is the role of media and PR in your

Aaron Fletcher Shares His Geek-Free Content Marketing Strategies

Born To Influence: The Marketing Show (Episodes 158 & 159)  To listen to Aaron’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Aaron’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Aaron about: The one thing you must avoid doing if you want a successful business How law firms can stand out in the market Commodity branding What you must do before building a web site How small businesses can create an effective marketing and sales funnel How to engineer referrals and reviews How to create a content roadmap for your