Joe Pulizzi on How to Do Content Marketing the Right Way
Born To Influence: The Marketing Show (Episodes 146 & 147) To listen to Joe’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Joe’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Joe about: How to create the content marketing strategy that’s right for you How to minimize your advertising costs How to do your content re-purposing strategy correctly in your marketing What to do before creating new content How to create a book from your
Steve Toth Shares his SEO and Content Marketing Secrets
Born To Influence: The Marketing Show (Episodes 142 & 143) To listen to Steve’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Steve’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Steve about: What changed in SEO in the last ten years Why SEO today is more expensive than it used to be How to use content marketing to create credibility How to distribute content on yoursite for best results in SEO How to create an effective
John Jantsch on Selling and Marketing Duct Tape Style
Born To Influence: The Marketing Show (Episodes 140 & 141) To listen to John’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of John’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with John about: How your clients see your business How to clarify your USP How this architectural firm went against conventional wisdom to really succeed How to get real, genuine feedback from your customers What you should delegate to an outside PR or marketing firm What questions to ask from your
Vinnie Tortorich on How He Became America’s Angriest Trainer
Born To Influence: The Marketing Show (Episodes 138 & 139) To listen to Vinnie’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Vinnie’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Vinnie about: How he became Internet famous The key to popularity online How he grew his podcast got 350,000 downloads per month The pitfalls of self-publishing a book How to do an audio book right so that it
Patrick Precourt Shares His Marketing Secrets from the Worlds of BizOpp and Personal Development
Born To Influence: The Marketing Show (Episodes 136 & 137) To listen to Patrick’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Patrick’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Patrick about: Why he strives to make an impact How to market something intangible How to get the prospects to convert when you’re giving
Scott Britton on Effective Selling and Cold Emailing for Start-Ups and Beyond
Born To Influence: The Marketing Show (Episodes 134 & 135) To listen to Scott’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Scott’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Scott about: How he stays productive while working in Brazil How to sell effectively to local businesses What questions get your prospects to qualify themselves How to bypass the gatekeeper How to get anchor partners for social proof in sales How to use cold emailing to get your
Brad Costanzo on the Hidden Possibilities for Profits in Content Marketing
Born To Influence: The Marketing Show (Episodes 132 & 133) To listen to Brad’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Brad’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Brad about: How to use books for lead generation How to get more reviews for your book How to get clients from Amazon What you must include on the first page of your book for lead generation How to triple the Life Time Value
Phillis Benson Shares her Behind-the-Scenes Secrets about Online Businesses and Passive Income
Born To Influence: The Marketing Show (Episodes 130 & 131) To listen to Phillis’ interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Phillis’ interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Phillis about: What goes on behind the scenes with big online launches Why you don’t need to buy from the “gurus” The truth about creating passive income online How much education is too much How to track the metrics in your
David Jensen on Hiring New Employees Without Regret
Born To Influence: The Marketing Show (Episodes 128 & 129) To listen to David’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of David’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with David about: How to evaluate new hires Why personality is not the first thing when hiring new employees Why you shouldn’t train people on
Clint Arthur on Getting TV Appearances to Create Celebrity for Your Brand
Born To Influence: The Marketing Show (Episodes 126 & 127) To listen to Clint’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Clint’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Clint about: How he found what’s unique about his product – and it’s butter! How he sold his product to 5-diamond resorts What did the shaman say that turned his career around How he turned his non-selling book to a bestseller Why you *must* have more