Born To Influence: The Marketing Show (Episodes 142 & 143)

Steve Toth _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Steve's interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Steve's interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Steve about:

  • What changed in SEO in the last ten years
  • Why SEO today is more expensive than it used to be
  • How to use content marketing to create credibility
  • How to distribute content on yoursite for best results in SEO
  • How to create an effective blogging strategy
  • How to differentiate yourself in your content marketing
  • What not to do in a blog post
  • How to create your content strategy
  • How to re-purpose old content the right way
  • Who should do the blogging at your company
  • Should you really give away your best content for free?
  • Pay for traffic to your free content – yay or nay?
  • How to track your ads per media channel
  • How to get new reviews for your brick & mortar through Google Maps
  • The future of customer service for companies
  • SEO vs paid search for the best ROI

Twitter logo RED 20 by 20 pixelsTweetable:

“If you're not gonna give the information away, someone else is” Click To Tweet

Steve Recommends (affiliate*):

Steve's Bio:

“As Content Marketing Manager at TechWyse, I help create internet marketing strategies for our agency and our clients.

I’ve worked in marketing since 2006 and have done everything from word-of-mouth, to social media for major label artists, to content marketing for publicly-traded companies and doctors.

You can connect with me on LinkedIn and Google+.”

To learn more about Steve Toth, go to http://www.techwyse.com or connect with him at http://strategyinventor.com/.

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