Jim Palmer On the Power of Newsletters
(Born To Influence: The Marketing Show, Episodes 62 & 63) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: Why email marketing can’t be the only piece in your content marketing strategy How paper & ink newsletters helped Jim grow his business Who to send your paper & ink newsletter to (customers vs prospects) When to get started with your direct mail What is the structure of a paper & ink newsletter An exercise that
Jay Baer Talks About Being Useful on Social Media (Being a Youtility)
(Born To Influence: The Marketing Show, Episodes 60 & 61) To listen to Jay’s interview on the Born To Influence PODCAST, click HERE. To watch Jay’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jay about: Why “top of mind awareness” is not the same as it used to be What is “frame of mind” and “friend of mind” awareness A case study of what it means to be a Youtility for our target market How to be a “person” on your social profiles even when it’s about your company page on a network e.g. G+ How to plan the content that
Jim Williams Tells All About Advocacy Marketing, a la Influitive
(Born To Influence: The Marketing Show, Episodes 56 & 57) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: What advocate marketing is How to engineer advocacy from your customer base for your product or service Why advocacy is more meaningful in B2B relationships than in B2C The FORMULA for motivating your buyers to advocate your product / service (the SAPS model (status, access, power and stuff)) Explains who your advocates are and who you should be looking at to turn them into advocates for referrals The two seemingly clashing marketing models that work best for Influitive (content marketing through their playbook) and targeted outbound lead gen campaigns that ties in with the content How to find the right target market for your outbound marketing campaigns (LinkedIn, media top 200 lists etc) What are the key features of the content you send in your outbound marketing to stand out from the offers your competition sends The new trends being taught at sales seminars to be cutting edge Jim Williams recommends (affiliate*): Smart Boards Guy Kawasaki Altimeter Group HubSpot Joe Payne Jim Williams’ Bio: “I’m a veteran marketer for early and growth stage tech companies and I love bringing transformative concepts to market. Before joining the Influitive team I held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Even though I love startups, I direct most of my energies towards ensuring that my two kids have a fantastic and memorable childhood.” To learn more about Jim, go to: http://influitive.com/company/meet-the-team
Melissa Lanz on the Strategies to Creating a Successful Membership Site – Fresh 20 Style
(Born To Influence: The Marketing Show, Episodes 48 & 49) To listen to Melissa’s interview on the Born To Influence PODCAST, click HERE. To watch Melissa’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Melissa about: How she used “thinking small” to build a 7 figure business (90k subscribers) in 3 years How she conducted her initial research to enter a new market (and how to use surveys creatively) The one key thing that made the biggest difference for her to be able to market effectively How to analyze your five different avatars (sample questions) – The most imporant questions you need to ask yourself before you spend a dime on marketing How to get started with advertising for online subscription businesses What to look for in promo partners The biggest mistake she made (had she not made this mistake, her business would be double in size) How to use analytics to find out what content to offer What someone did *really* wrong when approaching Melissa (and because of this, they did not get the Fresh 20) Melissa Lanz recommends (affiliate*): The Fresh 20 (Melissa Lanz) Melissa Lanz’s Bio: “Melissa Lanz is a former internet marketing executive who quit her day job to promote healthy eating habits by creating The Fresh 20, an ingenious meal planning service. At a time in our society when consuming processed foods have become a quick fix staple in busy households, Melissa created The Fresh 20 show families and individuals that there is a better alternative that is easier, healthier, and cheaper. With each week’s meal plan, Melissa’s strives to bring fresh, seasonal food back to mealtime and promotes locally grown, unprocessed ingredients in every recipe. Since the inception of The Fresh 20, Melissa’s has been beyond successful in achieving her goals: to make ‘the family meal’ a destination, and share her beliefs that health and happiness start in the kitchen. Melissa has been featured in Prevention, The New York Times, InStyle, USA Today’s Annual Kids Health Issue, Family Circle, Working Mother, Parents, Shape Magazine.(Please go to The Fresh20.com/Melissa Lanz.com for a complete list of articles.) In describing herself and her philosophy, Melissa said, “Health and happiness in all things is my mojo. Business is my passion. I’m a serial entrepreneur, a writer and a cook. I believe that small changes every day add up to the sum of the best of us.” Melissa resides in Los Angeles, living with three boys. One of them she calls ‘Hubby’. In the Spring of 2013 Melissa released The Fresh 20 Cookbook (Harper Collins/William Morrow ) and continues to promote nutritional education and healthy cooking in speaking engagements throughout the United States.” To learn more about Melissa, go to: http://www.thefresh20.com
Mette Muller on Using Personality Types in Your Marketing
(Born To Influence: The Marketing Show, Episodes 46 & 47) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Mette’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: How to design and structure your business based on your personality type How to market to a specific personality type that best resonates with you How to use personality type testing to really understand what your market wants The truth about introverts and whether or not they’re inherently more shy than other people Subniching within your maket so you only attract people that are most “like” you The key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively A case study on how Mette worked with a client to really speak to her ideal target market using personality typing How you can use personality types to be able to get along well with people who communicate very differnelty than you The one thing you must avoid when using personality typing to get better results Stereotype vs personality type and what you need to know about both How to use persoanlity typing for conflict resolution in business situations The mindset shift you need to be able to engage with people that are slower communicators than you A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring Mette Muller recommends (affiliate*): Was That Really Me? (Naomi L. Quenk) The Wisdom of the Enneagram (Don Richard Riso, Russ Hudson) Myers & Briggs Personality Types
Behind The Scenes of a FaceBook Ads Masterclass with Mario Brown
(Born To Influence: The Marketing Show, Episode 44 & 45) To listen to Mario’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mario’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mario about: How to properly budget your campaigns on your FB ads The difference between a “simple squeeze page” and a webinar registration page Newsfeed ads vs marketplace ads on fb Whether or not to sell from your fb ads that display on mobile devices How to keep your fb ads perform well so it doesn’t go stale after 3-4 of days What it takes to create a “good offer” for a fb ad The formula for positioning yourself as an expert in your niche The key elements of setting up your strategy for a retargeting campaign How to use retargeting to increase your webinar attendance The future of online advertising His biggest business failure The formula for getting the best chance for making your book an Amazon bestseller Mario Brown recommends (affiliate*): The 4-Hour Workweek (Tim Ferriss) The Go-Giver (Bob Burg) The Ultimate SEO Machine (Mario Brown) Mario Brown’s Bio: “Mario Brown was born in Durham, NC – grew up in Germany and lived in Ecuador for 7 months in 2007 where he met the love of his life before moving to Miami in 2008. He has played professional Basketball and successfully studied foreign trade in Germany. In Miami he developed his passion for entrepreneurship and self-improvement and he now owns 2 highly successful Internet Marketing businesses that he started from scratch. Mario Brown is one of the most in-demand speakers on Online Marketing, Mobile & SEO Solutions, Leadership and High Performance in the world. In only 5 years since he arrived to the US, Mario has become a very successful Entrepreneur, Amazon Best-Selling author of the “The Ultimate SEO Machine”, and highly in demand Business and Motivational Speaker. Founder and CEO of Royal Internet Marketing Inc. he has helped local business, especially lawyers, to dominate the Search Engines. He is also the Co-founder of MobileBizBox, a very successful all-in-one Mobile Solution that has helped small to mid-size mobile marketers to have a single software suite to deliver mobile websites, Apps, SMS, and QR code solutions to their clients. Mario’s strong skills and passion for Marketing has led him to be recognized as Dan Kennedy’s “Marketer of the Month- Miami Chapter” in March 2012, and “James Malinchak’s 2012 Marketer of the Year”. Mario enjoys mentoring and coaching other entrepreneurs on how to create a sustainable lifestyle business, based on recurring source of income such as webinars, membership sites, Facebook Marketing and Consulting.” To learn more about Mario, go to: http://www.mariobrown.net or http://joinmariobrown.com
Justin Brooke on Scalable Traffic Strategies (IM)
(Born To Influence: The Marketing Show, Episodes 42 & 43) To listen to Justin’s interview on the Born To Influence PODCAST, click HERE. To watch a bit of Justin’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Justin about: How he got from starting his biz with $60 and grew it to a six figure business within 11 months What made the biggest difference for him that started him on a path of success The biggest secret to creating successful lead gen campaigns How create an effective lead gen marketing funnel The differences in retargeting campaigns in service vs product based businesses How to go about choosing your niche when starting with marketing online Retargeting – is it bad to “chase customers”? Are they gonna be not your ideal clients? The wrong way to use retargeting The criteria on which of your leads you should retarget The key elements of a good retargeting campaign The two metrics you need to improve in order to scale your business How to negotiate placing solo ads in other people’s email newsletters How to salt your list when working with affiliates To get even more good stuff from Justin Brooke for FREE, subscribe to: Marketing Con Queso (iTunes podcast) This Ain’t Your Mama’s Traffic Blog (iTunes podcast and more…) Justin Brooke’s Bio: “As you’ll see by my career path since 2007, I’ve become obsessed with marketing. I am proud to say that my online marketing strategies are responsible for tens of millions of dollars in sales. I’ve pioneered inbound and outbound marketing strategies, consulted for 9 figure companies, and spoken on stage from California to London. My strengths are content marketing, conversion optimization, and online media buying. If you want to scale your online marketing with a multi-channel strategy, then you and I should have a talk. Let me show you what I can do.” To learn more about Justin, go to: http://dmbionline.com
DJ Waldow (Marketo) on How to Do Marketing Funnel Automation Like a Real Pro
(Born To Influence: The Marketing Show, Episodes 38 & 39) To listen to DJ’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with DJ about: How he got a job using Twitter What is marketing automation How to use content marketing to educate your prospects about your product without being salesy The huge mistakes Lowe’s made in their marketing to DJ and thousands of other homeowners How to combine your online marketing with your offline marketing so your promotions don’t cross and you don’t alienate your customers What do you need to know about your prospects progress of consuming your marketing in order to find what really works for converting prospects to customers What munchkins are (not his kids! 🙂 ) and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel How tracking works with direct mail and what you can do to optimize the synergy between your online and offline campaigns Google, “The Knower of Everything” (<– word association game we played with DJ) The future of digital marketing Book recommendations from DJ Waldow (affiliate*): Content Rules (Ann Handley) Brand Against the Machine (John Morgan) Ctrl Alt Delete (Mitch Joel) Get great content from DJ (for FREE) – subscribe to his podcasts: The Marketing Nation The Work Talk Show DJ Waldow’s Bio: “DJ Waldow is the Digital Marketing Evangelist at Marketo, a San Mateo, CA-based marketing automation software company. He is a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. DJ has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and–on occasion–break some of the “best practice” rules. DJ is also the co-host of The Work Talk Show, a weekly podcast on how work gets done. DJ can be found on most social networks under the handle “djwaldow” or by searching “DJ Waldow.” DJ is an alumnus of the University of Michigan (Go Blue), a knowledge craver, a sponge, & a lover of beer, coffee & people.” To learn more about DJ, go to: http://blog.marketo.com/blog/author/dj-waldow
Esther on the Top Seven Books Every Entrepreneur Should Read
(Born To Influence: The Marketing Show, Episode 35) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. To watch Esther’s interview on VIDEO, click HERE. In this interview, we talked about: How to keep pinging, how to make sure you’re ALWAYS growing your network How to attract the best / highest quality attendees possible to the events you’re hosting Our go-to reference books for writing good sales copy and marketing pieces in general that are not only persuasive on a logical level but also connect with the audience emotionally Esther’s “secret weapon” that helps her talk with strangers (it goes beyond ice breakers and really lets you get to know just about anyone and everyone in an incredibly short period of time) What it really takes to literally get more opportunities than others who normally would have the same circumstances and same chances as you “THE” book about Influence – all about the psychology of persuasion Book recommendations from Esther Kiss (affiliate*): Never Eat Alone (Keith Ferrazzi) Words that Sell (Richard Bayan) Roget’s 21st Century Thesaurus (Barbara Ann Kipfer, Ph.D.) The Emotional Thesaurus 4,000 Questions for Getting to Know Anyone and Everyone (Barbara Ann Kipfer) The Luck Factor: The Four Essential Principles (Richard Wiseman) Influence: The Psychology of Persuasion (Robert Cialdini) BONUS: The original article that inspired this episode (and three more books!) http://estherkiss.com/the-top-ten-books-all-entrepreneurs-should-read/
Clay Collins Leads the Way to More Conversions with his Amazing LeadPages
(Born To Influence: The Marketing Show, Episode 34) To listen to Clay’s interview on the Born To Influence PODCAST, click HERE. To watch Clay’s interview on VIDEO, click HERE. In this interview, we talked with Clay about: Why most people fail in business What made the biggest difference for LeadPages to make their initial launch a success What he did to “get inside the minds” of people in his market What phrase no longer works for opt-in call to action (CTA) and what does What phrase got a 100% increase on “laughing soon” pages The psychology behind getting people to make a decision when opting in to your mailing list and how you can use it to grow your business The one adjustment you can make to your YouTube videos to increase the opt-ins to your email list How to use other people’s video content from YouTube to grow your own email list (and make more sales) Resources mentioned in this episode (affiliate*): LeadPages for high-performing conversion pages LeadPlayer for growing your list and sales with YouTube videos (your own as well as others’ content) Clay Collins’ Bio: “Clay Collins is compelled by a vision to provide simple and beautiful software that allows entrepreneurs to attract an audience, build their list, and generate revenue. And he’s determined to fulfill this vision with integrity and in a way that serves LeadPages customers to the highest degree possible. Clay left home at age 15 to start his first software company and (excluding his college years) has been a hard-core entrepreneur ever since. He has been behind the scenes (advising and writing copy) for some of the highest grossing information marketing campaigns on the internet. Clay knows firsthand that software for marketers is generally poor in quality. And he’s happy that LeadPages is changing that by creating insanely useful–but technologically sound–tools that work almost instantly and make life easier.” To learn more about Clay, go to: http://www.clay-collins.com/blog/about-clay-collins-my-story/