Behind The Scenes of a FaceBook Ads Masterclass with Mario Brown
(Born To Influence: The Marketing Show, Episode 44 & 45) To listen to Mario’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mario’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mario about: How to properly budget your campaigns on your FB ads The difference between a “simple squeeze page” and a webinar registration page Newsfeed ads vs marketplace ads on fb Whether or not to sell from your fb ads that display on mobile devices How to keep your fb ads perform well so it doesn’t go stale after 3-4 of days What it takes to create a “good offer” for a fb ad The formula for positioning yourself as an expert in your niche The key elements of setting up your strategy for a retargeting campaign How to use retargeting to increase your webinar attendance The future of online advertising His biggest business failure The formula for getting the best chance for making your book an Amazon bestseller Mario Brown recommends (affiliate*): The 4-Hour Workweek (Tim Ferriss) The Go-Giver (Bob Burg) The Ultimate SEO Machine (Mario Brown) Mario Brown’s Bio: “Mario Brown was born in Durham, NC – grew up in Germany and lived in Ecuador for 7 months in 2007 where he met the love of his life before moving to Miami in 2008. He has played professional Basketball and successfully studied foreign trade in Germany. In Miami he developed his passion for entrepreneurship and self-improvement and he now owns 2 highly successful Internet Marketing businesses that he started from scratch. Mario Brown is one of the most in-demand speakers on Online Marketing, Mobile & SEO Solutions, Leadership and High Performance in the world. In only 5 years since he arrived to the US, Mario has become a very successful Entrepreneur, Amazon Best-Selling author of the “The Ultimate SEO Machine”, and highly in demand Business and Motivational Speaker. Founder and CEO of Royal Internet Marketing Inc. he has helped local business, especially lawyers, to dominate the Search Engines. He is also the Co-founder of MobileBizBox, a very successful all-in-one Mobile Solution that has helped small to mid-size mobile marketers to have a single software suite to deliver mobile websites, Apps, SMS, and QR code solutions to their clients. Mario’s strong skills and passion for Marketing has led him to be recognized as Dan Kennedy’s “Marketer of the Month- Miami Chapter” in March 2012, and “James Malinchak’s 2012 Marketer of the Year”. Mario enjoys mentoring and coaching other entrepreneurs on how to create a sustainable lifestyle business, based on recurring source of income such as webinars, membership sites, Facebook Marketing and Consulting.” To learn more about Mario, go to: http://www.mariobrown.net or http://joinmariobrown.com
Justin Brooke on Scalable Traffic Strategies (IM)
(Born To Influence: The Marketing Show, Episodes 42 & 43) To listen to Justin’s interview on the Born To Influence PODCAST, click HERE. To watch a bit of Justin’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Justin about: How he got from starting his biz with $60 and grew it to a six figure business within 11 months What made the biggest difference for him that started him on a path of success The biggest secret to creating successful lead gen campaigns How create an effective lead gen marketing funnel The differences in retargeting campaigns in service vs product based businesses How to go about choosing your niche when starting with marketing online Retargeting – is it bad to “chase customers”? Are they gonna be not your ideal clients? The wrong way to use retargeting The criteria on which of your leads you should retarget The key elements of a good retargeting campaign The two metrics you need to improve in order to scale your business How to negotiate placing solo ads in other people’s email newsletters How to salt your list when working with affiliates To get even more good stuff from Justin Brooke for FREE, subscribe to: Marketing Con Queso (iTunes podcast) This Ain’t Your Mama’s Traffic Blog (iTunes podcast and more…) Justin Brooke’s Bio: “As you’ll see by my career path since 2007, I’ve become obsessed with marketing. I am proud to say that my online marketing strategies are responsible for tens of millions of dollars in sales. I’ve pioneered inbound and outbound marketing strategies, consulted for 9 figure companies, and spoken on stage from California to London. My strengths are content marketing, conversion optimization, and online media buying. If you want to scale your online marketing with a multi-channel strategy, then you and I should have a talk. Let me show you what I can do.” To learn more about Justin, go to: http://dmbionline.com
DJ Waldow (Marketo) on How to Do Marketing Funnel Automation Like a Real Pro
(Born To Influence: The Marketing Show, Episodes 38 & 39) To listen to DJ’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with DJ about: How he got a job using Twitter What is marketing automation How to use content marketing to educate your prospects about your product without being salesy The huge mistakes Lowe’s made in their marketing to DJ and thousands of other homeowners How to combine your online marketing with your offline marketing so your promotions don’t cross and you don’t alienate your customers What do you need to know about your prospects progress of consuming your marketing in order to find what really works for converting prospects to customers What munchkins are (not his kids! 🙂 ) and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel How tracking works with direct mail and what you can do to optimize the synergy between your online and offline campaigns Google, “The Knower of Everything” (<– word association game we played with DJ) The future of digital marketing Book recommendations from DJ Waldow (affiliate*): Content Rules (Ann Handley) Brand Against the Machine (John Morgan) Ctrl Alt Delete (Mitch Joel) Get great content from DJ (for FREE) – subscribe to his podcasts: The Marketing Nation The Work Talk Show DJ Waldow’s Bio: “DJ Waldow is the Digital Marketing Evangelist at Marketo, a San Mateo, CA-based marketing automation software company. He is a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. DJ has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and–on occasion–break some of the “best practice” rules. DJ is also the co-host of The Work Talk Show, a weekly podcast on how work gets done. DJ can be found on most social networks under the handle “djwaldow” or by searching “DJ Waldow.” DJ is an alumnus of the University of Michigan (Go Blue), a knowledge craver, a sponge, & a lover of beer, coffee & people.” To learn more about DJ, go to: http://blog.marketo.com/blog/author/dj-waldow
Esther on the Top Seven Books Every Entrepreneur Should Read
(Born To Influence: The Marketing Show, Episode 35) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. To watch Esther’s interview on VIDEO, click HERE. In this interview, we talked about: How to keep pinging, how to make sure you’re ALWAYS growing your network How to attract the best / highest quality attendees possible to the events you’re hosting Our go-to reference books for writing good sales copy and marketing pieces in general that are not only persuasive on a logical level but also connect with the audience emotionally Esther’s “secret weapon” that helps her talk with strangers (it goes beyond ice breakers and really lets you get to know just about anyone and everyone in an incredibly short period of time) What it really takes to literally get more opportunities than others who normally would have the same circumstances and same chances as you “THE” book about Influence – all about the psychology of persuasion Book recommendations from Esther Kiss (affiliate*): Never Eat Alone (Keith Ferrazzi) Words that Sell (Richard Bayan) Roget’s 21st Century Thesaurus (Barbara Ann Kipfer, Ph.D.) The Emotional Thesaurus 4,000 Questions for Getting to Know Anyone and Everyone (Barbara Ann Kipfer) The Luck Factor: The Four Essential Principles (Richard Wiseman) Influence: The Psychology of Persuasion (Robert Cialdini) BONUS: The original article that inspired this episode (and three more books!) http://estherkiss.com/the-top-ten-books-all-entrepreneurs-should-read/
Dennis Rosenberg on How to Properly Use PPC ads
(Born To Influence: The Marketing Show, Episodes 32 & 33) To listen to Dennis’ interview on the Born To Influence PODCAST, click HERE. To watch Dennis’ interview on VIDEO, click HERE. In this interview, we talked with Dennis about: Dennis’ journey from a boutique ad agency in NY to specializing in paid online advertising Dennis debunks the myth of “free” online advertising through visibility What’s better for sales: branding or direct response advertising The key elements of setting up a PPC campaign so that it yields measurable and profitable results How to build an email sequence that gets good opens The key questions to ask yourself when setting up the framework for your marketing message How to “keep the conversation going” once they clicked on your ad – what to say on the landing page, etc Dennis Rosenberg’s Bio: “Dennis Rosenberg is a senior level executive with over 25 years marketing, sales and computer experience. Online since 1998, he has focused extensively on medical internet marketing since 2007. Previously Dennis served for three years as VP, Marketing at Bacchus Vascular, Inc., a privately-held medical device company, which was acquired by Covidien in March, 2009. Subsequent to the acquisition, he served on the Covidien transition team for 15 months. Prior to that, Dennis spent three years as VP, Marketing and International Sales at VNUS Medical Technologies, Inc., a previously publicly-held medical device company (formerly NASDAQ: VNUS) which was also acquired by Covidien in 2009. Previously Dennis was co-founder and VP, Marketing & Sales, for three medical device start-up companies: Eclipse Surgical Technologies (IPO in 1996 at a valuation of $300M), MD DataDirect (acquired) and Atlantis Catheter Company (acquired). Dennis’ consumer marketing experience includes roles as a VP of the software distribution division of Random House, at that time the world’s largest information publisher, and Art Director at a boutique New York City advertising agency, Serino & Coyne. Dennis has a degree in computer programming from New York University, where he also studied at the School of Film and Television.” To learn more about Dennis, go to: http://dennisrosenberg.com
James Roche on Marketing and Building a Business You Love
(Born To Influence: The Marketing Show, Episode 30 & 31) To listen to James’ interview on the Born To Influence PODCAST, click HERE. To watch a little bit of James’ interview on VIDEO, click HERE. 🙂 In this interview, we talked with James about: What differentiates between infoproducts that sell and that don’t The difference between passive income and leveraged income Why authenticity is offer not only in who you are but in what you offer in your business as well What does it take to get to a 7 figure business What does it take to get from 10 k a month to mid six figures The difference between being an introvert and being shy the formula for building your tribe online Get James’ help with designing your own lifestyle business: http://www.rochemarketing.com/start/ James Roche’s Bio: “James Roché is respected around the world as a master business and marketing mentor. He is the worlds leading expert on helping service-based entrepreneurs create $250,000 – $1,000,000 businesses working less than 20 hours a week with only one part-time assistant. Since 2004 James has helped thousands of business owners around the world design a freedom-based lifestyle so they experience financial freedom, freedom of time, freedom from staff, and freedom to live and travel anywhere in the world. Since 2009 James Roché has also been the head coach for Ali Brown’s yearlong Elevate program. He has also been the Creative Strategist and Creative Director for Evolving Wisdom, a 6 million dollar education and personal growth company.” To learn more about James and get his free special report “3 Success Strategies”, go to: http://www.rochemarketing.com.
Esther and Mette on Support and Community in Your Business
(Born To Influence: The Marketing Show, Episodes 28 & 29) To listen to Esther & Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Esther & Mette’s interview on VIDEO, click HERE. In this interview, we talked about: How to choose what groups to join that will actually really support you What to consider when choosing a mentor How to make a peer to peer relationship work and how to avoid getting into a power struggle in peer to peer relationships Why is it easier to make friends in the online marketing world then in the “real world” How to deal with friends and family when they don’t quite “get” your business What to keep in mind when leading a mastermind What we can learn from our pets re getting our creativity back How to get off the cycle of always just looking for the next challenge without recognizing your results How to avoid the syndrome called “supernova burnout
Todd Brown on Marketing and Sales Funnel Automation
(Born To Influence: The Marketing Show, Episodes 26 & 27) To listen to Todd’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Todd’s interview on VIDEO, click HERE. In this interview, we talked with Todd about: Where the biggest breakthroughs come from in any market What drove him to work at nights, on the weekends etc for a full year when he started his first business while working as a VP at his high paying job The state of the info marketing world today – from the man that started in 2002 What we need to have in place to get the best results in terms of conversion Step-by-step walk through with an example how to evolve the mktg message so it matches your market’s sophistication What are the key elements of a good marketing funnel How to use education based marketing that has your prospect at the edge of their seat waiting to hear about your offer Book recommendations from Todd Brown (affiliate*): Breakthrough Advertising (Eugene Schwartz) Todd Brown’s Bio: “Todd Brown has been knee-deep in the direct response marketing world for over a decade. His illustrious entrepreneurial journey began with him taking multiple markets by storm. He was the brains behind the enormous launch of the first patent-pending multi-media marketing system for chiropractic physicians. He sky-rocketed one of his companies to the position of “#1 largest provider of marketing and business-growth training for bodywork professionals”. And, he’s co-orchestrated multiple six-figure internal launches within the internet marketing community. Todd was formerly partners with Rich Scheffren at Strategic Profits, where he single-handedly created and launched over 15 profitable front-end marketing funnels, co-created the wildly successful Founders Club, and wrote a single sales letter that brought in almost $750,000.00 from just the internal SP house list. When Todd wasn’t busy growing his own companies, or those of his clients’, he was presenting his marketing ideas and methodologies on the same stage with best-selling authors like: Brian Tracy, Michael Gerber, and many others, including as a faculty member for Jeff Walker at his original $10,000.00 per person Product Launch Manager Training. Today, Todd is recognized as the foremost authority on engineering wildly profitable marketing funnels that produce leads and customers often at triple to quadruple the average value experienced by competitors.” To learn more about Todd, go to: http://marketingfunnelautomation.com/author/todd
Jon Benson, Master Copywriter tells all about the VSL
(Born To Influence: The Marketing Show, Episodes 24 & 25) To listen to Jon’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jon’s interview on VIDEO, click HERE. In this interview, we talked with Jon about: How to figure out what your customers are actually looking for How to create rapport with strangers that at the first glance may not have been your “ideal customer” How to hook into people’s emotions How to use neurolinguistic programming in our sales copy to really engage people How to use “nightmare stories” to create even deeper levels of rapport The five key elements every sales letter must include How to create the “grand close” when making the offer in your sales letter How the average business owner can start creating sales letters that work What are the rookie mistakes ppl make even when they’re following a proven copywriting formula What is the ideal lenght for a VSL How many versions of your VSL your should test and what are the key components you must test to come up with a bench mark Book recommendations from Jon Benson (affiliate*): Fit Over Forty Jon Benson’s Bio: “Born to biological parents in Ugasandor, Malaysia, Jon Benson began his career at the age of 4 tending sheep and fur-bearing mammals. His father, Akkmar Hollester Benson, invented the manhole cover. None of that was true. However, Jon Benson is the CEO of Jon Benson Fitness, Inc., Fitology, Inc., and 3X Formulas, Inc. He is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, Jon’s 3X-style of video sale letter has generated over 10 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X VSL Formula live in corporate settings, as well as through courses on the Internet. He is also the creator of the 3X VSL Generator, the only automated tool and teaching program for Internet marketers looking to create professional sales copy quickly. Jon is also a 4-time bestselling author on the subject of fitness and nutrition, including “Fit Over 40”, “7 Minute Body”, and “The Every Other Day Diet.Ó They reside in Malibu, CaliforniaÉ and both of them really want a monkey.” To learn more about Jon, go to: 3xvsl.com or http://jonbensonfitness.com
Sue Painter, The Most Confident Marketer
(Born To Influence: The Marketing Show, Episode 14 and 15) To listen to Sue’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Sue about: How she got to be booked a YEAR in advance within the first year of business The key criteria to choosing what events to attend What a good marketing plan looks like What to include with your ebook to make it appealing to your customers SPECIAL BONUS for you, Influencer: Get Sue’s template, The Simple Business Plan for Solo Professionals at http://bit.ly/suebizplan Use coupon code: ESTHER to get 50% off Sue Painter’s Bio: While I worked for someone else for the first part of my career, I’ve been an entrepreneur since I was a little kid, and eventually that entrepreneurial energy caused me to leave the “work for someone else” world. As an adult, I’m a serial entrepreneur who has birthed two highly successful businesses and partners in successful joint ventures every year. Before I stepped out on my own over 15 years ago, I established, directed and grew programs for several organizations, some of which were award-winning and had an international reach. I know what it is to meet with a potential customer and walk away with a contract for half a million dollars, and I know what it feels like to walk away empty-handed, too. My training and experience is deep and broad. Frankly, I don’t think you will find another business mentor who has the background in running organizations, building businesses, or working on her own personal and business growth as much as I have. I knows exactly what it takes for self-employed business owners to grow a business that matches their dreams. My claim to fame in my first business (a medical massage clinic that I sold at the end of 2010) was that I was personally booked an entire year in advance after my first two years in business. My success in building the business and enlarging it into the clinic it is today was shared in many articles published in Massage Magazine, where I wrote most of the business building articles for several years. Those articles have ended up being republished in several books and journals from the U.S. to Africa. My deep intuitive skills in my work were recognized in 2009 when I was named one of Knoxville’s 10 Top Women of Wellness by Natural Alternatives Magazine. I’ve always been a mentor to others. I love to encourage and teach. In fact, after my massage clinic became so successful, so many entrepreneurs asked me to help them grow their businesses that I founded The Confident Marketer in 2005. Since then, I’ve worked with hundreds of business owners (and a few budding business owners, too). I coach, mentor, teach, encourage, support and challenge each one to gain the planning, business basics, and mindset that keeps them focused and profitable as small business owners. To do well in business takes personal growth. I’ve been pursuing my own personal development for many years, being mentored by spiritual masters through workshops, training, study groups, and one-on-one work. My teachers include Ram Dass, Susan Thesenga, Krishna Das, Jacqueline Small, Christina Page, and Carolyn Myss as well as many lesser-known but profoundly wise teachers. To learn more about Sue, go to: http://confidentmarketer.com