Ian Brodie on Persuasion via Email and the Psychology of Conversion
Born To Influence: The Marketing Show (Episodes 164 & 165) To listen to Ian’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Ian’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Ian about: The practical differences between marketing and advertising for small businesses vs large companies How to get your value across even if you’re introverted or shy How to differentiate between strategies that don’t suit you vs being lazy The differences between selling and marketing the intangible vs the tangible How to offer a “test drive” to demonstrate your skills when selling a service without doing free coaching sessions The intangible elements of the sales conversation and how to go beyond talking about the deliverables Follow up marketing and how to build confidence in your
Brandee Sweesy on Using Google Hangouts for Business
Born To Influence: The Marketing Show (Episodes 162 & 163) To listen to Brandee’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Brandee’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Brandee about: What to use Google Hangouts for in your business How to increase engagement with your clients & customers How to be authentic while keeping congruent with what your profession expects of you How to humanize your brand with
Aaron Fletcher Shares His Geek-Free Content Marketing Strategies
Born To Influence: The Marketing Show (Episodes 158 & 159) To listen to Aaron’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Aaron’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Aaron about: The one thing you must avoid doing if you want a successful business How law firms can stand out in the market Commodity branding What you must do before building a web site How small businesses can create an effective marketing and sales funnel How to engineer referrals and reviews How to create a content roadmap for your
Kim Walsh-Phillips on FaceBook ads, Direct Response and How She Got Dan Kennedy on Board with Social Media
Born To Influence: The Marketing Show (Episodes 156 & 157) To listen to Kim’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Kim’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Kim about: How to test your new ad campaign with just $50 How to increase your ROI with your leads significantly The truth about 1 cent like ads on FaceBook What works best on FaceBook ads when targeting your
Lars Hedenborg on Lead Generation, Productivity and Building a Successful Real Estate Business
Born To Influence: The Marketing Show (Episodes 154 & 155) To listen to Lars’ interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Lars’ interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Lars about: From the aerospace industry to a seven figure real estate business How he systematized his real estate agency How to use Craigslist to generate targeted leads How often to call your prospects depending on how
Nathan Latka on Lead Generation from FaceBook, Heyo Style
Born To Influence: The Marketing Show (Episodes 152 & 153) To listen to Nathan’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Nathan’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Nathan about: How he made 70,000 sitting in his college dorm room Why he wanted to get better at churning customers The issue with subscription businesses and how it can help you How he increased retention at Heyo How attacking his protects egos helped him build his business at lightning speed How he keeps score for best productivity Why he has no backup plan What most small businesses get wrong in lead generation online How to figure out your real metrics if you
Pam Slim on Creating a Body of Work That You Can Be Proud Of
Born To Influence: The Marketing Show (Episodes 150 & 151) To listen to Pam’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Pam’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Pam about: Work as play vs leaving a legacy with your body of work Defining your success metrics The myth of following your
Protected: Adam Spiel Shares his FaceBook Advertising Strategies for Supercharged ROI
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Joe Pulizzi on How to Do Content Marketing the Right Way
Born To Influence: The Marketing Show (Episodes 146 & 147) To listen to Joe’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Joe’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Joe about: How to create the content marketing strategy that’s right for you How to minimize your advertising costs How to do your content re-purposing strategy correctly in your marketing What to do before creating new content How to create a book from your
Paul Hoffman on Creating Success with your Marketing
Born To Influence: The Marketing Show (Episodes 144 & 145) To listen to Paul’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Paul’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Paul about: How to plan your day to set yourself up for success How to do accountability the right way How to create positive feedback after hitting your