Ian Brodie on Persuasion via Email and the Psychology of Conversion

Born To Influence: The Marketing Show (Episodes 164 & 165)  To listen to Ian’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Ian’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Ian about: The practical differences between marketing and advertising for small businesses vs large companies How to […]

Steve Toth Shares his SEO and Content Marketing Secrets

Born To Influence: The Marketing Show (Episodes 142 & 143)  To listen to Steve’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Steve’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Steve about: What changed in SEO in the last ten years Why SEO today is more expensive […]

John Jantsch on Selling and Marketing Duct Tape Style

Born To Influence: The Marketing Show (Episodes 140 & 141)  To listen to John’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of John’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with John about: How your clients see your business How to clarify your USP How this architectural firm […]

Brad Costanzo on the Hidden Possibilities for Profits in Content Marketing

Born To Influence: The Marketing Show (Episodes 132 & 133)  To listen to Brad’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Brad’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Brad about: How to use books for lead generation How to get more reviews for your book […]

Clint Arthur on Getting TV Appearances to Create Celebrity for Your Brand

Born To Influence: The Marketing Show (Episodes 126 & 127)  To listen to Clint’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Clint’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Clint about: How he found what’s unique about his product – and it’s butter! How he sold […]

Adil Amarsi’s Secret Lab Recipes – All About Copywriting for Sales Conversion

Born To Influence: The Marketing Show (Episodes 116 & 117)  To listen to Adil’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Adil’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Adil about: How QVC helped him with his career as a copywriter How to get conversions over 90% […]

Craig Eubanks on All Things Psychology, Copywriting and Email Marketing

Born To Influence: The Marketing Show (Episodes 110 & 111)  To listen to Craig’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Craig’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Craig about: The two most powerful elements you need to have in your copywriting why movies are […]

Peggy McColl Tells Her Bestseller Insider Secrets

(Born To Influence: The Marketing Show, Episode 96 & 97)  To listen to Peggy’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Peggy’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Peggy about: The three things you must have in place to write a bestselling book How long […]

Jeff Moore on Dealing with Large Corporations

(Born To Influence: The Marketing Show, Episodes 92)  To listen to Jeff’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Jeff’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Jeff about: What it takes to be dealing with giants when you’re mid-size business What payment terms you need […]

Kelsey Meyer Talks Influence & Co

(Born To Influence: The Marketing Show, Episodes 82 & 83)  To listen to Kelsey’s interview on the Born To Influence PODCAST, click HERE.  To watch Kelsey’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Kelsey about: What publications you should be published in to really expertise your influence and expertise A case study on how […]