Born To Influence: The Marketing Show (Episodes 110 & 111)

Craig Eubanks _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Craig’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Craig’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Craig about:

  • The two most powerful elements you need to have in your copywriting
  • why movies are so good at hooking you emotionally
  • What Star Wars can teach you about effective marketing
  • How karate can help you with your marketing
  • The secrets to writing killer subject lines that get your emails opened
  • Infotainment – how to supercharge your marketing
  • What this WordPress developer did so terribly wrong
  • The most important elements of effective email copy
  • Copywriting legend Gary Halbert’s advice as it applies to email marketing
  • How to write emails quickly
  • What to do to save your email deliverability rates
  • How to properly segment your email list
  • Why smaller is better in email marketing
  • What to do with people who don’t open your emails
  • What to do with the non-active emails after 3 months
  • Yahoo’s algorithm and how it effects email marketers
  • Honeypots
  • How to warm up your email list before launching a product
  • How to generate engagement with your email subscribers and why you should do it
  • How to get marketing insight from your list before you launch your products
  • How often you should email your list
  • Why you should read your spam
  • How often you should email your new leads

Craig recommends (affiliate*)

Craig’s Bio:

“Craig Eubanks is a Direct-Response Copywriter and Direct-Response Marketing Consultant based in San Francisco California,

Himself certified as both a Master Hypnotist and a Master Practitioner of Neuro Linguistic Programming he has made it his mission to teach those who dedicate their life to change work, the time tested techniques of Direct-Response Marketing so they can prosper and profit with their businesses while doing good in the world.”

To learn more about Craig Eubanks, go to: or email him at

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