Born To Influence: The Marketing Show (Episodes 110 & 111)
To listen to Craig’s interview on the Born To Influence PODCAST, click HERE.
To watch a little bit of Craig’s interview on VIDEO, click HERE. (coming soon)
In this interview, we talked with Craig about:
- The two most powerful elements you need to have in your copywriting
- why movies are so good at hooking you emotionally
- What Star Wars can teach you about effective marketing
- How karate can help you with your marketing
- The secrets to writing killer subject lines that get your emails opened
- Infotainment – how to supercharge your marketing
- What this WordPress developer did so terribly wrong
- The most important elements of effective email copy
- Copywriting legend Gary Halbert’s advice as it applies to email marketing
- How to write emails quickly
- What to do to save your email deliverability rates
- How to properly segment your email list
- Why smaller is better in email marketing
- What to do with people who don’t open your emails
- What to do with the non-active emails after 3 months
- Yahoo’s algorithm and how it effects email marketers
- Honeypots
- How to warm up your email list before launching a product
- How to generate engagement with your email subscribers and why you should do it
- How to get marketing insight from your list before you launch your products
- How often you should email your list
- Why you should read your spam
- How often you should email your new leads
Craig recommends (affiliate*)
- John Carlton
- 80/20 Sales and Marketing (Perry Marshall)
- Essential Email Marketing
- The Gary Halbert Letter
- Evernote
- HygieneAgent
- SendReach
- SendPepper
- GetResponse
Craig’s Bio:
“Craig Eubanks is a Direct-Response Copywriter and Direct-Response Marketing Consultant based in San Francisco California,
Himself certified as both a Master Hypnotist and a Master Practitioner of Neuro Linguistic Programming he has made it his mission to teach those who dedicate their life to change work, the time tested techniques of Direct-Response Marketing so they can prosper and profit with their businesses while doing good in the world.”
To learn more about Craig Eubanks, go to: http://www.craigeubanks.com or email him at [email protected]
