Pam Slim on Creating a Body of Work That You Can Be Proud Of
Born To Influence: The Marketing Show (Episodes 150 & 151) To listen to Pam’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Pam’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Pam about: Work as play vs leaving a legacy with your body of work Defining your success metrics The myth of following your
Joe Pulizzi on How to Do Content Marketing the Right Way
Born To Influence: The Marketing Show (Episodes 146 & 147) To listen to Joe’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Joe’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Joe about: How to create the content marketing strategy that’s right for you How to minimize your advertising costs How to do your content re-purposing strategy correctly in your marketing What to do before creating new content How to create a book from your
John Jantsch on Selling and Marketing Duct Tape Style
Born To Influence: The Marketing Show (Episodes 140 & 141) To listen to John’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of John’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with John about: How your clients see your business How to clarify your USP How this architectural firm went against conventional wisdom to really succeed How to get real, genuine feedback from your customers What you should delegate to an outside PR or marketing firm What questions to ask from your
Vinnie Tortorich on How He Became America’s Angriest Trainer
Born To Influence: The Marketing Show (Episodes 138 & 139) To listen to Vinnie’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Vinnie’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Vinnie about: How he became Internet famous The key to popularity online How he grew his podcast got 350,000 downloads per month The pitfalls of self-publishing a book How to do an audio book right so that it
David Jensen on Hiring New Employees Without Regret
Born To Influence: The Marketing Show (Episodes 128 & 129) To listen to David’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of David’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with David about: How to evaluate new hires Why personality is not the first thing when hiring new employees Why you shouldn’t train people on
Clint Arthur on Getting TV Appearances to Create Celebrity for Your Brand
Born To Influence: The Marketing Show (Episodes 126 & 127) To listen to Clint’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Clint’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Clint about: How he found what’s unique about his product – and it’s butter! How he sold his product to 5-diamond resorts What did the shaman say that turned his career around How he turned his non-selling book to a bestseller Why you *must* have more
Rick Barker on the Blueprint to Building an Audience and Marketing the Right Way
Born To Influence: The Marketing Show (Episodes 120 & 121) To listen to Rick’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Rick’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Rick about: How he went from DJ-ing to a leading online marketing expert What it was like to coach Taylor Swift early on How marketing in the music business works, inlc. how to build an audience Using psychology in marketing for artists How to become the most trusted advisor in your
Adil Amarsi’s Secret Lab Recipes – All About Copywriting for Sales Conversion
Born To Influence: The Marketing Show (Episodes 116 & 117) To listen to Adil’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Adil’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Adil about: How QVC helped him with his career as a copywriter How to get conversions over 90% of the time! The difference between sales copy online and in direct mail His copywriting formula What blind sales copy is What “showing your hand” means in
Tina Forsyth on Automation and Online Business Managers for More Profits
Born To Influence: The Marketing Show (Episodes 114 & 115) To listen to Tina’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Tina’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Tina about: What an online business manager does What is a “yes list” and why you should focus on it What you should NOT delegate When do you need too hire an
Jennifer Bourn Shares her Creative Strategies on Networking and Connecting with your Prospects
Born To Influence: The Marketing Show (Episodes 112 & 113) To listen to Jennifer’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jennifer’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Jennifer about: How to understand what your clients wants What niching down means when you can’t define your avatar What to consider before hiring a web designer How to “tag team” live events to get the best results for your