Born To Influence: The Marketing Show (Episodes 120 & 121)
To listen to Rick’s interview on the Born To Influence PODCAST, click HERE.
In this interview, we talked with Rick about:
- How he went from DJ-ing to a leading online marketing expert
- What it was like to coach Taylor Swift early on
- How marketing in the music business works, inlc. how to build an audience
- Using psychology in marketing for artists
- How to become the most trusted advisor in your niche
- How he re-purposed his content four times over across different media
- How marketing research shapes music content
- What are the three levels of fan-dom
- How to use communities to get your prospects into your funnel
- Email marketing strategies that work for artists
- How he built his email list through radio stations at no cost
- Why starting with a solid foundation is a myth in business
- Why he turns down most people that want to join his program
Rick Recommends (affiliate*):
“Rick Barker has over 25 years experience in the music business. His experience includes:
- Radio Personality
- Program Director
- Record Promoter
- Personal Manager
Rick is looked upon as one of the music industry’s best marketers and artist developers, having spent two years managing the day-to-day operations of superstar Taylor Swift.
He also created the “Nashville To You” radio tour, which played a role in the early development of several acts, such as Little Big Town and Sugarland.
Barker’s impact on music extends to the industry’s record labels. He was the first record promoter hired by Big Machine’s Scott Borchetta, where he had a role in the label’s first Number One record with singer-songwriter Jack Ingram. Barker later went on to found his own marketing and consulting firm, at which his first client was Sony Music Nashville.
He is also the mastermind behind the Music Industry Blueprint, a development service now teaching artists from around the world everything they need to know about the complicated music business. His marketing strategies have since been featured in a number of publications, including Billboard Magazine.”