Born To Influence: The Marketing Show (Episodes 122 & 123)

James Schramko _ screen shot copy

iTunes logo blue 20 by 20 pixels To listen to James’ interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of James’ interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with James about:

  • How to streamline your to-do list and get focused
  • The mistakes he made early on in his business
  • How to filter to outsource non high-value activities
  • How he prepares for his podcast recordings
  • What running a car dealership taught him for his online business
  • What his crazy maniac boss taught him about efficiency
  • What he based his corporate culture on
  • How he’s able to retain his customers year after year
  • Why he stopped his affiliate programs
  • Why he produces four different podcasts and how he manages it all
  • How he can switch between genres across four different shows quickly
  • His marketing strategy for his podcasts
  • What he learned from mythology and how it helps his business
  • How to deal with unsolicited feedback in your business
  • How to get feedback from live events (NOT surveys!)
  • How to tell great stories
  • How to generate new stories to keep your audience for the long term
  • What you should be aware of re motivational speakers
  • His definition of selling
  • The story he emailed that brought in $12,000 in sales


Twitter logo RED 20 by 20 pixelsTweetables:

  • “I see podcasts as a traffic source rather than a product” Click To Tweet
  • “If I work hard on solving problems then I don’t have to do a lot of selling” Click To Tweet
  • “True stories are the only stories you should use… everyone has amazing stories” Click To Tweet
  • “The stories are always there. we just have to pay attention to them” Click To Tweet

James’ Bio:

” James Schramko is proof positive that you can take solid offline business profit ideas and turn them into a powerful online business.

Leaving the safety of a $300k a year General Management Role running a Mercedes-Benz dealership in Sydney, James Started his online career with just one affiliate product earning $49.25 commission per sale.
James turned that business model into a six figure per year online business and then quickly developed his business well past the million dollar mark by starting and growing an online coaching community, a top level Mastermind, a website development business and traffic businesses.”

To learn more about James Schramko, go to:

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