Jeff Moore is Wild About Seafood and Marketing, especially on Thursdays in the Boardroom
(Born To Influence: The Marketing Show, Episodes 20 & 21) To listen to Jeff’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jeff’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Jeff about: The five questions he asks his customers that helped him save his customers 3.5 M dollars over the last 6 years – and these work for ANY business His MasterMind, the Thursday Night Boardroom that started with 4 people and now regularly hosts as many as 40+ entreprenerurs with highly successful businesses How he helped a client raise 5 M in a 50 minute conversation His formula how to break the ice with a customer that walks into a brick and mortar The formula for presentations / webinars etc His practice on how to put together a team that is productive and really performs Jeff Moore’s Bio: President of International Pacific Seafoods, Inc. – A Specialty Importer, Customer Processor and Trader of Premium Quality, Chef Ready Frozen Seafood to the Foodservice and Retail segments. Primarily Foodservice driven. Trusted advisor to Foodservice Distributors, Multi-Unit Chain Restaurants and various industry professionals from established enterprises outside of the food industry. Known for short turn sales cycles, high conversions, value based quantifiable business solutions, team building and World Class lifelong customer and supplier relationships. Experienced leader, coach and speaker. Creator of multilayer strategic initiatives involving suppliers and customers in tandem that share a common language called ValYOU. President of Wild Things Seafood – A direct to consumer business that provides Premium Quality, Chef Ready Seafood, Beef, Pork, Lamb, veal and Poultry via Online and Warehouse Sales. Passionate about marketing, providing actionable solutions, value creation and developing world class relationships and extraordinary performers. Founder of a Business, Marketing and Life Style Mastermind Group called Thursday Night Boardroom with over 200 members in 17 different countries from dozens of industries. Big Game Tracker, Professional Treasure Hunter, Featured Storyteller, Passionate Coach, Teacher and Lifelong Learner. I believe all businesses have the same overriding purpose… To drive new, increased and/or more profitable consumption of their product, service or message. This means we all share a common core language and goal. When we work together using this premise, a mutually beneficial relationship occurs. These are the relationships that transform businesses and lives into world class extraordinary performing partnerships. I live my life by one motto… Learn to Teach, Teach to Know, Know and Share and Share with PASSION! To learn more about Jeff, go to: http://internationalpacific.com
Jim Kukral’s Attention is on Authenticity
(Born To Influence: The Marketing Show, Episodes 18 & 19) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jim’s interview on VIDEO, click HERE. In this interview, we talked with Jim about: What does a “lifestyle business” REALLY mean How to get attention (and reactions) the right way What changed in Internet Marketing over the last 17 years The future of content marketing How to get started with writing a book The biggest mistakes he made in his business – why, what and what he should have done instead Book recommendations from Jim Kukral (affiliate*): Attention! (Jim Kukral) SPECIAL BONUS for you, Influencer: Source: http://www.jimkukral.com/wp-content/uploads/2012/12/13-reasons-infographic1.jpg Jim Kukral’s Bio: Jim Kukral is a 16-year Internet marketing professional who was recently named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. To learn more about Jim, go to: http://www.jimkukral.com
Esther Kiss on the Cold Email Technique that Starts Warm Relationships
(Born To Influence: The Marketing Show, Episodes 16 & 17) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Esther’s interview on VIDEO, click HERE. In this interview, we talked with Esther about: How to do research the right way before reaching out to someone that’s “in demand” How to warm up the conversation even if it started with just a cold email How to get leads by starting a conversation on social media How to structure a cold email, what to say and in what order for best success
Sue Painter, The Most Confident Marketer
(Born To Influence: The Marketing Show, Episode 14 and 15) To listen to Sue’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Sue about: How she got to be booked a YEAR in advance within the first year of business The key criteria to choosing what events to attend What a good marketing plan looks like What to include with your ebook to make it appealing to your customers SPECIAL BONUS for you, Influencer: Get Sue’s template, The Simple Business Plan for Solo Professionals at http://bit.ly/suebizplan Use coupon code: ESTHER to get 50% off Sue Painter’s Bio: While I worked for someone else for the first part of my career, I’ve been an entrepreneur since I was a little kid, and eventually that entrepreneurial energy caused me to leave the “work for someone else” world. As an adult, I’m a serial entrepreneur who has birthed two highly successful businesses and partners in successful joint ventures every year. Before I stepped out on my own over 15 years ago, I established, directed and grew programs for several organizations, some of which were award-winning and had an international reach. I know what it is to meet with a potential customer and walk away with a contract for half a million dollars, and I know what it feels like to walk away empty-handed, too. My training and experience is deep and broad. Frankly, I don’t think you will find another business mentor who has the background in running organizations, building businesses, or working on her own personal and business growth as much as I have. I knows exactly what it takes for self-employed business owners to grow a business that matches their dreams. My claim to fame in my first business (a medical massage clinic that I sold at the end of 2010) was that I was personally booked an entire year in advance after my first two years in business. My success in building the business and enlarging it into the clinic it is today was shared in many articles published in Massage Magazine, where I wrote most of the business building articles for several years. Those articles have ended up being republished in several books and journals from the U.S. to Africa. My deep intuitive skills in my work were recognized in 2009 when I was named one of Knoxville’s 10 Top Women of Wellness by Natural Alternatives Magazine. I’ve always been a mentor to others. I love to encourage and teach. In fact, after my massage clinic became so successful, so many entrepreneurs asked me to help them grow their businesses that I founded The Confident Marketer in 2005. Since then, I’ve worked with hundreds of business owners (and a few budding business owners, too). I coach, mentor, teach, encourage, support and challenge each one to gain the planning, business basics, and mindset that keeps them focused and profitable as small business owners. To do well in business takes personal growth. I’ve been pursuing my own personal development for many years, being mentored by spiritual masters through workshops, training, study groups, and one-on-one work. My teachers include Ram Dass, Susan Thesenga, Krishna Das, Jacqueline Small, Christina Page, and Carolyn Myss as well as many lesser-known but profoundly wise teachers. To learn more about Sue, go to: http://confidentmarketer.com
Sean Malarkey, the Marketer with Money in his Pillow
(Born To Influence: The Marketing Show, Episodes 12 and 13) To listen to Sean’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Sean’s interview on VIDEO, click HERE. In this interview, we talked with Sean about: How he got to save 10k a month on brokerage fees in his real estate business How he systematized his business that resulted in cutting down his work time to 20 hours a week The simple strategy to using images on FB to get over a 1,000 comments for your business (not through paid ads) How to get access to audiences similar to the ones you already targeted with your FB ads How he chooses his mentors The future of podcasting and how it fits in with his overall marketing strategy Book recommendations from Sean Malarkey (affiliate*): Steve Jobs (Walter Isaacson) The 4-Hour Workweek (Tim Ferriss) Sean Malarkey’s Bio: Sean is passionate about marketing and helping individuals better understand how to market themselves online using social media and specifically Twitter to build their brands and businesses. He helps Entrepreneurs and Big Brands: “I help individuals, small companies, and big brands better understand the power of Twitter, and how to maximize it to generate leads, sales, clients, press, and traffic to their websites.” To learn more about Sean, go to: http://seanmalarkey.com
Mette Muller: “What I Wish I knew before I started my Business”
(Born To Influence: The Marketing Show, Episodes 10 & 11) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch a bit of Mette’s interview on VIDEO, click HERE. In this interview, we talked with Mette about: What she’s GLAD she didn’t know before venturing out on her own What do we need to look our for constantly to make sure our business is well suited for us How to distinguish between when you need to be persistent vs recognizing when you’re just pushing a boulder up the hill How to know when it’s time to let something go The mistake she made as soon as she hit her first 10k month What tools to use to break down your workflow to manageable tasks How to improve your planning skills as a business owner The mistakes consultants she worked with typically made (while serving the NGO she was helping to grow) How to get out of the hourly model (for consultants) when you can’t guarantee results for the work you do
Victoria Gibson’s FaceBook Advertising Secrets
(Born To Influence: The Marketing Show, Episodes 8 and 9) To listen to Victoria’s interview on the Born To Influence PODCAST, click HERE. To watch Victoria’s interview on VIDEO, check back here [coming soon]. In this interview, we talked with Victoria about: How to target people on your email list with FaceBook ads What type of offer should you make in your FaceBook ads How to use FaceBook ads for local businesses What tools to use to integrate lead capture into your FaceBook strategy Using marketplace ads vs news feed ads What to do when your FaceBook ads don’t perform as well as they used to Victoria Gibson’s Bio: Victoria Gibson is a Facebook Advertising Expert who shows businesses how to use the power of Facebook Ads to attract and influence more customers. As the Founder of Marveo, she has helped countless brands establish and grow their presence on the world’s biggest social network. With unparalleled insights and up-to-the-minute knowledge of Facebook, she leads highly profitable campaigns that drive targeted leads, increase customer awareness and boost sales. Her weekly Facebook marketing videos and blogs reach over 11,000 people across the globe, and she has been a popular Speaker at Underground Online Seminar, Affiliate Summit East, Traffic & Conversion Summit, Social Fresh – Advanced Facebook Ads Conference, Museum Stores Association Conference and Franch Out. As the creator of Sell More With Facebook Ads and Real Estate Impact, her online training programs help small business owners and entrepreneurs apply her high level Facebook strategies with big results. A proud Aussie based in Melbourne, Victoria regularly makes the long trip to the US to stay on the cutting edge of social media marketing and manage her New York office. Unafraid to tell it like it is, she is passionate about getting more businesses to use Facebook and reap the rewards. To learn more about Victoria, go to: http://www.marveo.com/about-victoria/#sthash.IUt9dh7J.dpuf
Mike Hill, The Original Super Friend (Internet Marketing)
(Born To Influence: The Marketing Show, Episodes 6 & 7) To listen to Mike’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mike’s interview on VIDEO, click HERE. In this interview, we talked with Mike about: How to increase customer retention How to use “value Trojans” How to use retargeting campaigns without becoming obtrusive How to create instant emotional connection with your prospects and customers How he founded Internet Marketing Super Friends (IMSF), a group with over 6,000 members (and a 10,000 person waiting list) and why it is spam free Book recommendations from Mike Hill (affiliate*): Predictably Irrational (Dan Ariely) The Art of Persuasion: Winning Without Intimidation (Bob Burg) The Power of Full Engagement (Jim Loehr & Tony Schwartz) Think and Grow Rich (Napoleon Hill) SPECIAL BONUS for you, Influencer (COMING SOON): Cut the 10,000 person waiting list to join Internet Marketing Super Friends, the FaceBook group where the gurus hang out (and it’s FREE!): http://internetmarketingsuperfriends.com/influence (<– COMING SOON!) More gifts from Mike Hill: Banner Retargeting: http://www.bannerretargeting.com CPA Tsunami special access files: Part 1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_1.mp4 Part 2-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt1.mp4 Part 2-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt2.mp4 Part 3-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt1.mp4 Part 3-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt2.mp4 Part 4, 5 and 6: https://s3.amazonaws.com/T1Archive/course/CPATsunami_4_5_6.mp4 Part 7: https://s3.amazonaws.com/T1Archive/course/CPATsunami_7.mp4 Part 8: https://s3.amazonaws.com/T1Archive/course/CPATsunami_8.mp4 Part 9: https://s3.amazonaws.com/T1Archive/course/CPATsunami_9.mp4 Part 10: https://s3.amazonaws.com/T1Archive/course/CPATsunami_10.mp4 Part 11: https://s3.amazonaws.com/T1Archive/course/CPATsunami_11.mp4 Part 12: https://s3.amazonaws.com/T1Archive/course/CPATsunami_12.mp4 Part 13: https://s3.amazonaws.com/T1Archive/course/CPATsunami_13.mp4 Part 14: https://s3.amazonaws.com/T1Archive/course/CPATsunami_14.mp4 Part 15: https://s3.amazonaws.com/T1Archive/course/CPATsunami_15.mp4 Part 16: https://s3.amazonaws.com/T1Archive/course/CPATsunami_16.mp4 Part 17: https://s3.amazonaws.com/T1Archive/course/CPATsunami_17.mp4 Part 18: https://s3.amazonaws.com/T1Archive/course/CPATsunami_18.mp4 Part 19: https://s3.amazonaws.com/T1Archive/course/CPATsunami_19.mp4 Mike Hill’s Bio: Mike Hill is most recently known for his work as founder of the incredibly successful and influential group “Internet Marketing Super Friends”. His experience over 14 years as a marketing coach, media buyer, conversion specialist and empathic marketer have allowed him to cultivate his unique ability to guide and influence others to find a more fulfilling and rewarding path in business and life. Mike’s experiences in creating and managing campaigns that touch billions has made him consciously aware of the profound power that advertisers have and how to use this power responsibly. His only educational product CPA Tsunami, released in 2008 broke new ground in content delivery expectations for high price point products, and set the bar for over delivery. Every time Mike takes the stage, his consistent message of doing what is right, over what appears to be most profitable, wins crowds and hearts. With the amount of time Mike has dedicated to family and lifestyle, he is undoubtedly the most influential voice, you have never heard, and proud of that fact. To learn more about Mike, go to: http://internetmarketingsuperfriends.com/category/internet-marketing-training/mike-hill/
John Dumas, a true Entrepreneur On Fire!
(Born To Influence: The Marketing Show, Episodes 4 and 5) To listen to John’s interview on the Born To Influence PODCAST, click HERE. To watch John’s interview on VIDEO, check back with us here shortly. In this interview, we talked with John about: Why he started Entrepreneur On Fire What to look out for when launching a new podcast – John shares his strategies around his launch and promotion, including what worked and what didn’t What sponsors are looking for when advertising on a podcast The pros and cons of a daily show vs a weekly show when it comes to monetization SPECIAL BONUS for you, Influencer: Take a peek at John’s rate sheet and sponsorship proposal: https://s3.amazonaws.com/EOFire/Price+Chart+16K+CPM.pdf https://s3.amazonaws.com/EOFire/Sponsorship+Proposal.pdf Check out John’s MasterMind, Fire Nation Elite: http://www.entrepreneuronfire.com/FireNationElite Recommendations from John Dumas (affiliate*): Podcast Launch (John Dumas) Podasters’ Paradise John Dumas’ Bio: Founder of EntrepreneurOnFire, a top-ranked business podcast interviewing today’s most successful Entrepreneurs. To learn more about John, go to: http://www.entrepreneuronfire.com
Alan Weiss on Million Dollar Launch and the role of vulnerability
In this interview, we talked with Alan about: How to create boundaries so you can do business on your own terms, even if you’re dealing with large corporations The three categories we must pay attention to in order to launch a successful sustainable business in just 90 days “The Lobster Principle” – why vulnerability is critical to the growth of your business How to market to corporations if you’re selling your services as a consultant What to do to ensure you have the best chance for success as a consultant Book recommendations from Alan Weiss (affiliate*): The Capitalist Philosophers (Andrea Gabor) On Leadership (John Gardner) The Effective Executive (Peter Drucker) Managing in Turbulent Times (Peter Drucker) Million Dollar Launch (Alan Weiss) Million Dollar Consulting (Alan Weiss) The Consulting Bible (Alan Weiss) Prefer to listen rather than read? Get the audio version of any of the thousands of books Audiobooks offers – and get your first book for free when you join for a FREE trial. (affiliate*) Alan Weiss’ Bio: Alan Weiss is a consultant, speaker and author. His consulting firm, Summit Consulting Group, Inc. has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, and over 500 other leading organizations. His speaking typically includes 30 keynotes a year at major conferences. His prolific publishing includes over 500 articles and 44 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill). His newest is The Consulting Bible (Wiley), and his next is Million Dollar Referrals (McGraw-Hill). Alan’s Ph.D. is in psychology and he is a member of the American Psychological Society, the American Counseling Association, Division 13 of the American Psychological Association, and the Society for Personality and Social Psychology. He has served on the Board of Governors of Harvard University’s Center for Mental Health and the Media. He is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence, representing the top 1% of professional speakers in the world. He has been named a Fellow of the Institute of Management Consultants, one of only two people in history holding both those designations. Alan is the winner of the prestigious Axiem Award for Excellence in Audio Presentation. He is the recipient of the Lifetime Achievement Award of the American Press Institute, the first-ever for a non-journalist, and one of only seven awarded in the 65-year history of the association. To learn more about Alan, go to: http://summitconsulting.com