(Born To Influence: The Marketing Show, Episodes 16 & 17)
To listen to Esther’s interview on the Born To Influence PODCAST, click HERE.
To watch a little bit of Esther’s interview on VIDEO, click HERE.
In this interview, we talked with Esther about:
- How to do research the right way before reaching out to someone that’s “in demand”
- How to warm up the conversation even if it started with just a cold email
- How to get leads by starting a conversation on social media
- How to structure a cold email, what to say and in what order for best success
