Chris Ducker on How to Become *Much* More Productive
(Born To Influence: The Marketing Show, Episode 93) To listen to Chris’ interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Chris’ interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Chris about: How can brick & mortar businesses use VAs The biggest mistakes business owners make when working with virtual assistants Chris Ducker talks about what’s missing from the Four Hour Workweek What it really takes to lighten your work load as an entrepreneur How to dramatically reduce the time you spend in
Dave Austin Unleashes His Beast Mode with Extreme Focus
(Born To Influence: The Marketing Show, Episodes 86 & 87) To listen to Dave’s interview on the Born To Influence PODCAST, click HERE. To watch Dave’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Dave about: The love of impossible challenges: how he got American Idol to give approval and be on his book cover in less than an hour RESPA, the crocodile a.k.a. his formula to bring your your
Jaime Tardy on Connecting with Millionaires and Becoming One, Eventually
(Born To Influence: The Marketing Show, Episodes 76 & 77) To listen to Jaime’s interview on the Born To Influence PODCAST, click HERE. To watch Jaime’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jaime about: How she started a podcast interviewing millionaires even though she didn’t know any millionaires at the time Her biggest obstacles in starting a successful podcast and what she learned in terms of communication skills How to establish a connection with the speakers at conferences before you
Ryan Daniel Moran Takes the Fast Lane Toward Freedom
(Born To Influence: The Marketing Show, Episodes 74 & 75) To listen to Ryan’s interview on the Born To Influence PODCAST, click HERE. To watch Ryan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ryan about: How he built his brand I love Yoga entirely on FaceBook in less than a year to a seven figure business Why Ryan says email is a “dinosaur” How to use giveaways to get the ball rolling when introducing your product for sale How to use FaceBook ads to drive traffic to your community page How to be true to yourself in your marketing even if the product you’re selling is unrelated to your core beliefs How he got through a difficult time in his business and the revelation he took away from it His techniques on getting rid of negative self-beliefs The two things you need to
Jim Palmer On the Power of Newsletters
(Born To Influence: The Marketing Show, Episodes 62 & 63) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: Why email marketing can’t be the only piece in your content marketing strategy How paper & ink newsletters helped Jim grow his business Who to send your paper & ink newsletter to (customers vs prospects) When to get started with your direct mail What is the structure of a paper & ink newsletter An exercise that
Jay Baer Talks About Being Useful on Social Media (Being a Youtility)
(Born To Influence: The Marketing Show, Episodes 60 & 61) To listen to Jay’s interview on the Born To Influence PODCAST, click HERE. To watch Jay’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jay about: Why “top of mind awareness” is not the same as it used to be What is “frame of mind” and “friend of mind” awareness A case study of what it means to be a Youtility for our target market How to be a “person” on your social profiles even when it’s about your company page on a network e.g. G+ How to plan the content that
Behind The Scenes on All The Smart Strategies to Earn Passive Income with Pat Flynn
(Born To Influence: The Marketing Show, Episodes 58 & 59) To listen to Pat’s interview on the Born To Influence PODCAST, click HERE. To watch Pat’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Pat about: His biggest regret about launching the Smart Passive Income podcast How to conquer fear (mental as well as tactical tips) Who are the people that helped him the most with moving forward why he’s keeping a public progress report about his new projects The reality around “overnight success” for entrepreneurs The behind the scenes of his new show Ask Pat What he still struggles with and
Mette Muller on Using Personality Types in Your Marketing
(Born To Influence: The Marketing Show, Episodes 46 & 47) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Mette’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: How to design and structure your business based on your personality type How to market to a specific personality type that best resonates with you How to use personality type testing to really understand what your market wants The truth about introverts and whether or not they’re inherently more shy than other people Subniching within your maket so you only attract people that are most “like” you The key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively A case study on how Mette worked with a client to really speak to her ideal target market using personality typing How you can use personality types to be able to get along well with people who communicate very differnelty than you The one thing you must avoid when using personality typing to get better results Stereotype vs personality type and what you need to know about both How to use persoanlity typing for conflict resolution in business situations The mindset shift you need to be able to engage with people that are slower communicators than you A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring Mette Muller recommends (affiliate*): Was That Really Me? (Naomi L. Quenk) The Wisdom of the Enneagram (Don Richard Riso, Russ Hudson) Myers & Briggs Personality Types
Justin Brooke on Scalable Traffic Strategies (IM)
(Born To Influence: The Marketing Show, Episodes 42 & 43) To listen to Justin’s interview on the Born To Influence PODCAST, click HERE. To watch a bit of Justin’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Justin about: How he got from starting his biz with $60 and grew it to a six figure business within 11 months What made the biggest difference for him that started him on a path of success The biggest secret to creating successful lead gen campaigns How create an effective lead gen marketing funnel The differences in retargeting campaigns in service vs product based businesses How to go about choosing your niche when starting with marketing online Retargeting – is it bad to “chase customers”? Are they gonna be not your ideal clients? The wrong way to use retargeting The criteria on which of your leads you should retarget The key elements of a good retargeting campaign The two metrics you need to improve in order to scale your business How to negotiate placing solo ads in other people’s email newsletters How to salt your list when working with affiliates To get even more good stuff from Justin Brooke for FREE, subscribe to: Marketing Con Queso (iTunes podcast) This Ain’t Your Mama’s Traffic Blog (iTunes podcast and more…) Justin Brooke’s Bio: “As you’ll see by my career path since 2007, I’ve become obsessed with marketing. I am proud to say that my online marketing strategies are responsible for tens of millions of dollars in sales. I’ve pioneered inbound and outbound marketing strategies, consulted for 9 figure companies, and spoken on stage from California to London. My strengths are content marketing, conversion optimization, and online media buying. If you want to scale your online marketing with a multi-channel strategy, then you and I should have a talk. Let me show you what I can do.” To learn more about Justin, go to: http://dmbionline.com
Esther on MasterMinds for Accelerated Business Growth
(Born To Influence: The Marketing Show, Episodes 40 & 41) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Esther about: What a MM really is about What kind of topics / problems can you discuss in a MM what to watch out for as a host of a MM how to get started with creatng your own MM As a host, how to create a safe space so everyone feels like they can share their issues What Esther would do in her own MM What you need to have in place to get members of your MM be relaxed and feel safe What to consider when facilitatin a MM so that we’re not “building cages” for ourselves What to consider logistics wise when starting your own MM Paid vs free MMs Application process vs “free access” for new people joining your MM