Jaime Tardy on Connecting with Millionaires and Becoming One, Eventually
(Born To Influence: The Marketing Show, Episodes 76 & 77) To listen to Jaime’s interview on the Born To Influence PODCAST, click HERE. To watch Jaime’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jaime about: How she started a podcast interviewing millionaires even though she didn’t know any millionaires at the time Her biggest obstacles in starting a successful podcast and what she learned in terms of communication skills How to establish a connection with the speakers at conferences before you
Ryan Daniel Moran Takes the Fast Lane Toward Freedom
(Born To Influence: The Marketing Show, Episodes 74 & 75) To listen to Ryan’s interview on the Born To Influence PODCAST, click HERE. To watch Ryan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ryan about: How he built his brand I love Yoga entirely on FaceBook in less than a year to a seven figure business Why Ryan says email is a “dinosaur” How to use giveaways to get the ball rolling when introducing your product for sale How to use FaceBook ads to drive traffic to your community page How to be true to yourself in your marketing even if the product you’re selling is unrelated to your core beliefs How he got through a difficult time in his business and the revelation he took away from it His techniques on getting rid of negative self-beliefs The two things you need to
Ken McArthur on Making Major Impact
(Born To Influence: The Marketing Show, Episodes 72 & 73) To listen to Ken’s interview on the Born To Influence PODCAST, click HERE. To watch Ken’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ken about: How he created his first JV that brought in $250,000 recurring revenue in the first 6 months How he built a project to get his message out to 30 Million people in 30 days using volunteers How he creates and runs 30+ live events a year The secret that helped him build multiple sites that are in the top 3,000 most visited sites online (and it’s not through paid ads or SEO) What is a viral loop cycle and how can you
True Maverick Yanik Silver Shares How To Partner with Non Profits and Be Strategic with Your Marketing
(Born To Influence: The Marketing Show, Episodes 70 & 71) To listen to Yanik’s interview on the Born To Influence PODCAST, click HERE. To watch Yanik’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Yanik about: How to determine before committing something whether it’s a diversion or something that will help you towards your goal How to distinguish between “inner brat” and following your calling A case study on a company changing the world When corporate philanthropy is a gimmick and when is it real Partnerships with non-profits and how to make sure you
Thomas Kjeldgaard On SplashPost’s Strategy and Startup Marketing Gold
(Born To Influence: The Marketing Show, Episodes 68 & 69) To listen to Thomas’ interview on the Born To Influence PODCAST, click HERE. To watch Thomas’ interview on VIDEO, click HERE (coming soon). In this interview, we talked with Thomas about: How he got 20% CTR in a FaceBook ad campaign How to get customer data from your leads in the FaceBook newsfeed How to target precisely with your
Jonathan Mizel On Understanding Your Market and Generating Traffic
(Born To Influence: The Marketing Show, Episodes 64 & 65) To listen to Jonathan’s interview on the Born To Influence PODCAST, click HERE. To watch Jonathan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jonathan about: How he got inspired about emails back in 1993 when Clinton’s press secretary, DD Meyers responded to an email The surprising origins of Yahoo! The notion of the “contextual bridge” in modern day advertising and how to apply it to your business What’s the most important part (not the message) How to find your
Jim Palmer On the Power of Newsletters
(Born To Influence: The Marketing Show, Episodes 62 & 63) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: Why email marketing can’t be the only piece in your content marketing strategy How paper & ink newsletters helped Jim grow his business Who to send your paper & ink newsletter to (customers vs prospects) When to get started with your direct mail What is the structure of a paper & ink newsletter An exercise that
Behind The Scenes on All The Smart Strategies to Earn Passive Income with Pat Flynn
(Born To Influence: The Marketing Show, Episodes 58 & 59) To listen to Pat’s interview on the Born To Influence PODCAST, click HERE. To watch Pat’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Pat about: His biggest regret about launching the Smart Passive Income podcast How to conquer fear (mental as well as tactical tips) Who are the people that helped him the most with moving forward why he’s keeping a public progress report about his new projects The reality around “overnight success” for entrepreneurs The behind the scenes of his new show Ask Pat What he still struggles with and
Melissa Lanz on the Strategies to Creating a Successful Membership Site – Fresh 20 Style
(Born To Influence: The Marketing Show, Episodes 48 & 49) To listen to Melissa’s interview on the Born To Influence PODCAST, click HERE. To watch Melissa’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Melissa about: How she used “thinking small” to build a 7 figure business (90k subscribers) in 3 years How she conducted her initial research to enter a new market (and how to use surveys creatively) The one key thing that made the biggest difference for her to be able to market effectively How to analyze your five different avatars (sample questions) – The most imporant questions you need to ask yourself before you spend a dime on marketing How to get started with advertising for online subscription businesses What to look for in promo partners The biggest mistake she made (had she not made this mistake, her business would be double in size) How to use analytics to find out what content to offer What someone did *really* wrong when approaching Melissa (and because of this, they did not get the Fresh 20) Melissa Lanz recommends (affiliate*): The Fresh 20 (Melissa Lanz) Melissa Lanz’s Bio: “Melissa Lanz is a former internet marketing executive who quit her day job to promote healthy eating habits by creating The Fresh 20, an ingenious meal planning service. At a time in our society when consuming processed foods have become a quick fix staple in busy households, Melissa created The Fresh 20 show families and individuals that there is a better alternative that is easier, healthier, and cheaper. With each week’s meal plan, Melissa’s strives to bring fresh, seasonal food back to mealtime and promotes locally grown, unprocessed ingredients in every recipe. Since the inception of The Fresh 20, Melissa’s has been beyond successful in achieving her goals: to make ‘the family meal’ a destination, and share her beliefs that health and happiness start in the kitchen. Melissa has been featured in Prevention, The New York Times, InStyle, USA Today’s Annual Kids Health Issue, Family Circle, Working Mother, Parents, Shape Magazine.(Please go to The Fresh20.com/Melissa Lanz.com for a complete list of articles.) In describing herself and her philosophy, Melissa said, “Health and happiness in all things is my mojo. Business is my passion. I’m a serial entrepreneur, a writer and a cook. I believe that small changes every day add up to the sum of the best of us.” Melissa resides in Los Angeles, living with three boys. One of them she calls ‘Hubby’. In the Spring of 2013 Melissa released The Fresh 20 Cookbook (Harper Collins/William Morrow ) and continues to promote nutritional education and healthy cooking in speaking engagements throughout the United States.” To learn more about Melissa, go to: http://www.thefresh20.com
Mette Muller on Using Personality Types in Your Marketing
(Born To Influence: The Marketing Show, Episodes 46 & 47) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Mette’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: How to design and structure your business based on your personality type How to market to a specific personality type that best resonates with you How to use personality type testing to really understand what your market wants The truth about introverts and whether or not they’re inherently more shy than other people Subniching within your maket so you only attract people that are most “like” you The key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively A case study on how Mette worked with a client to really speak to her ideal target market using personality typing How you can use personality types to be able to get along well with people who communicate very differnelty than you The one thing you must avoid when using personality typing to get better results Stereotype vs personality type and what you need to know about both How to use persoanlity typing for conflict resolution in business situations The mindset shift you need to be able to engage with people that are slower communicators than you A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring Mette Muller recommends (affiliate*): Was That Really Me? (Naomi L. Quenk) The Wisdom of the Enneagram (Don Richard Riso, Russ Hudson) Myers & Briggs Personality Types