Aaron Fletcher Shares His Geek-Free Content Marketing Strategies
Born To Influence: The Marketing Show (Episodes 158 & 159) To listen to Aaron’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Aaron’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Aaron about: The one thing you must avoid doing if you want a successful business How law firms can stand out in the market Commodity branding What you must do before building a web site How small businesses can create an effective marketing and sales funnel How to engineer referrals and reviews How to create a content roadmap for your
Lars Hedenborg on Lead Generation, Productivity and Building a Successful Real Estate Business
Born To Influence: The Marketing Show (Episodes 154 & 155) To listen to Lars’ interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Lars’ interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Lars about: From the aerospace industry to a seven figure real estate business How he systematized his real estate agency How to use Craigslist to generate targeted leads How often to call your prospects depending on how
Clint Arthur on Getting TV Appearances to Create Celebrity for Your Brand
Born To Influence: The Marketing Show (Episodes 126 & 127) To listen to Clint’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Clint’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Clint about: How he found what’s unique about his product – and it’s butter! How he sold his product to 5-diamond resorts What did the shaman say that turned his career around How he turned his non-selling book to a bestseller Why you *must* have more
Drew Canole Shares His Strategies On Creating a Fit Life and Business
Born To Influence: The Marketing Show (Episodes 106 & 107) To listen to Drew’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Drew’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Drew about: How he built a 7 figure business in less than a year How to get the motivation to bring transformation about in your business and in your life The criteria he used with new clients to facilitate fast growth How he started his current business based on documenting the results of his early clients while working with them How to build a team that will further your
Ryan Daniel Moran Takes the Fast Lane Toward Freedom
(Born To Influence: The Marketing Show, Episodes 74 & 75) To listen to Ryan’s interview on the Born To Influence PODCAST, click HERE. To watch Ryan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ryan about: How he built his brand I love Yoga entirely on FaceBook in less than a year to a seven figure business Why Ryan says email is a “dinosaur” How to use giveaways to get the ball rolling when introducing your product for sale How to use FaceBook ads to drive traffic to your community page How to be true to yourself in your marketing even if the product you’re selling is unrelated to your core beliefs How he got through a difficult time in his business and the revelation he took away from it His techniques on getting rid of negative self-beliefs The two things you need to
Dr. Katherine Toubian, DDS shares her Marketing Secrets
(Born To Influence: The Marketing Show, Episodes 66 & 67) To listen to Dr. Toubian’s interview on the Born To Influence PODCAST, click HERE. To watch Dr. Toubian’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Dr. Toubian about: The thing she wishes they taught her in dental school The one thing you need to
Ric Payne On Results – Principa’s CEO is on a Mission
(Born To Influence: The Marketing Show, Episodes 54 & 55) To listen to Ric’s interview on the Born To Influence PODCAST, click HERE. To watch Ric’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ric about: What was the mindset shift that made the biggest difference for him that set him on the path of success How he built a true community amongst his employees How he built his business before venturing online through workshops and speaking gigs How to get sponsors for your events How to build a stronger relationship with your clients for more referrals Recouping yourself after experiencing failures What he looked for in his new hires while growing a business that is now $470 million / yr The strategy for shifting your business so you move to high paying / low volume (as it relates to acquiring new clientele) Ric Payne’s Bio: “The Founders and management team of Principa have long been innovators and change-leaders in the global SME consulting arena. Ric Payne, Principa’s founder and CEO also founded Results- Accountants- Systems and the Accountants- Boot Camp programs, both of which were instrumental in revolutionizing the accounting profession around the world. He and co-founder Kerry Payne, together with their teams around the world, are passionate in the pursuit of their vision and mission and are committed to helping their member firms run a better practice, make more money for less effort, and make a real and lasting difference their work.” To learn more about Ric, go to: http://principa.net
Dan Sherman Shares His Best Tips for LinkedIn Success
(Born To Influence: The Marketing Show, Episodes 36 & 37) To listen to Dan’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Dan about: How to use LinkedIn groups to position yourself as an expert How to name your LinkedIn group the right way to optimize your lead gen and networking success How to capture leads from LinkedIn even if you’re not allowed to promote in a group What mindset we need to be able to directly reach out to prospects on LinkedIn How to optimize your LinkedIn profile as a business owner Make your LinkedIn profile rich with multimedia to generate more interest How to systematize your use of LinkedIn so you’re not overwhelmed keeping up with the 50 groups you joined How to incorporate LinkedIn in our marketing strategy The case study of a realtor that sold 24 houses from one customer she met on LinkedIn The LinkedIn strategy to grow your network by leaps and bounds How to avoid being labeled as as spammer when contacting people you don’t know on LinkedIn Book recommendations from Dan Sherman (affiliate*): Maximum Success with LinkedIn (Dan Sherman) Dan Sherman’s Bio: “I am the McGraw Hill author of Maximum Success with LinkedIn – a guide to the world’s largest professional networking site.The book combines my seven years’ experience on the site with over 20 years as a marketing executive.What makes my book is unique is that as a former marketing executive I focus on how people can use LinkedIn to do marketing: of themselves, their ideas, and their personal brand.I show readers how to achieve results fast.” To learn more about Dan, go to: http:/linkedsuccess.com
Esther and Mette on Support and Community in Your Business
(Born To Influence: The Marketing Show, Episodes 28 & 29) To listen to Esther & Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Esther & Mette’s interview on VIDEO, click HERE. In this interview, we talked about: How to choose what groups to join that will actually really support you What to consider when choosing a mentor How to make a peer to peer relationship work and how to avoid getting into a power struggle in peer to peer relationships Why is it easier to make friends in the online marketing world then in the “real world” How to deal with friends and family when they don’t quite “get” your business What to keep in mind when leading a mastermind What we can learn from our pets re getting our creativity back How to get off the cycle of always just looking for the next challenge without recognizing your results How to avoid the syndrome called “supernova burnout
Todd Brown on Marketing and Sales Funnel Automation
(Born To Influence: The Marketing Show, Episodes 26 & 27) To listen to Todd’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Todd’s interview on VIDEO, click HERE. In this interview, we talked with Todd about: Where the biggest breakthroughs come from in any market What drove him to work at nights, on the weekends etc for a full year when he started his first business while working as a VP at his high paying job The state of the info marketing world today – from the man that started in 2002 What we need to have in place to get the best results in terms of conversion Step-by-step walk through with an example how to evolve the mktg message so it matches your market’s sophistication What are the key elements of a good marketing funnel How to use education based marketing that has your prospect at the edge of their seat waiting to hear about your offer Book recommendations from Todd Brown (affiliate*): Breakthrough Advertising (Eugene Schwartz) Todd Brown’s Bio: “Todd Brown has been knee-deep in the direct response marketing world for over a decade. His illustrious entrepreneurial journey began with him taking multiple markets by storm. He was the brains behind the enormous launch of the first patent-pending multi-media marketing system for chiropractic physicians. He sky-rocketed one of his companies to the position of “#1 largest provider of marketing and business-growth training for bodywork professionals”. And, he’s co-orchestrated multiple six-figure internal launches within the internet marketing community. Todd was formerly partners with Rich Scheffren at Strategic Profits, where he single-handedly created and launched over 15 profitable front-end marketing funnels, co-created the wildly successful Founders Club, and wrote a single sales letter that brought in almost $750,000.00 from just the internal SP house list. When Todd wasn’t busy growing his own companies, or those of his clients’, he was presenting his marketing ideas and methodologies on the same stage with best-selling authors like: Brian Tracy, Michael Gerber, and many others, including as a faculty member for Jeff Walker at his original $10,000.00 per person Product Launch Manager Training. Today, Todd is recognized as the foremost authority on engineering wildly profitable marketing funnels that produce leads and customers often at triple to quadruple the average value experienced by competitors.” To learn more about Todd, go to: http://marketingfunnelautomation.com/author/todd