Esther Kiss on the Cold Email Technique that Starts Warm Relationships
(Born To Influence: The Marketing Show, Episodes 16 & 17) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Esther’s interview on VIDEO, click HERE. In this interview, we talked with Esther about: How to do research the right way before reaching out to someone that’s “in demand” How to warm up the conversation even if it started with just a cold email How to get leads by starting a conversation on social media How to structure a cold email, what to say and in what order for best success
Sue Painter, The Most Confident Marketer
(Born To Influence: The Marketing Show, Episode 14 and 15) To listen to Sue’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Sue about: How she got to be booked a YEAR in advance within the first year of business The key criteria to choosing what events to attend What a good marketing plan looks like What to include with your ebook to make it appealing to your customers SPECIAL BONUS for you, Influencer: Get Sue’s template, The Simple Business Plan for Solo Professionals at http://bit.ly/suebizplan Use coupon code: ESTHER to get 50% off Sue Painter’s Bio: While I worked for someone else for the first part of my career, I’ve been an entrepreneur since I was a little kid, and eventually that entrepreneurial energy caused me to leave the “work for someone else” world. As an adult, I’m a serial entrepreneur who has birthed two highly successful businesses and partners in successful joint ventures every year. Before I stepped out on my own over 15 years ago, I established, directed and grew programs for several organizations, some of which were award-winning and had an international reach. I know what it is to meet with a potential customer and walk away with a contract for half a million dollars, and I know what it feels like to walk away empty-handed, too. My training and experience is deep and broad. Frankly, I don’t think you will find another business mentor who has the background in running organizations, building businesses, or working on her own personal and business growth as much as I have. I knows exactly what it takes for self-employed business owners to grow a business that matches their dreams. My claim to fame in my first business (a medical massage clinic that I sold at the end of 2010) was that I was personally booked an entire year in advance after my first two years in business. My success in building the business and enlarging it into the clinic it is today was shared in many articles published in Massage Magazine, where I wrote most of the business building articles for several years. Those articles have ended up being republished in several books and journals from the U.S. to Africa. My deep intuitive skills in my work were recognized in 2009 when I was named one of Knoxville’s 10 Top Women of Wellness by Natural Alternatives Magazine. I’ve always been a mentor to others. I love to encourage and teach. In fact, after my massage clinic became so successful, so many entrepreneurs asked me to help them grow their businesses that I founded The Confident Marketer in 2005. Since then, I’ve worked with hundreds of business owners (and a few budding business owners, too). I coach, mentor, teach, encourage, support and challenge each one to gain the planning, business basics, and mindset that keeps them focused and profitable as small business owners. To do well in business takes personal growth. I’ve been pursuing my own personal development for many years, being mentored by spiritual masters through workshops, training, study groups, and one-on-one work. My teachers include Ram Dass, Susan Thesenga, Krishna Das, Jacqueline Small, Christina Page, and Carolyn Myss as well as many lesser-known but profoundly wise teachers. To learn more about Sue, go to: http://confidentmarketer.com
Sean Malarkey, the Marketer with Money in his Pillow
(Born To Influence: The Marketing Show, Episodes 12 and 13) To listen to Sean’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Sean’s interview on VIDEO, click HERE. In this interview, we talked with Sean about: How he got to save 10k a month on brokerage fees in his real estate business How he systematized his business that resulted in cutting down his work time to 20 hours a week The simple strategy to using images on FB to get over a 1,000 comments for your business (not through paid ads) How to get access to audiences similar to the ones you already targeted with your FB ads How he chooses his mentors The future of podcasting and how it fits in with his overall marketing strategy Book recommendations from Sean Malarkey (affiliate*): Steve Jobs (Walter Isaacson) The 4-Hour Workweek (Tim Ferriss) Sean Malarkey’s Bio: Sean is passionate about marketing and helping individuals better understand how to market themselves online using social media and specifically Twitter to build their brands and businesses. He helps Entrepreneurs and Big Brands: “I help individuals, small companies, and big brands better understand the power of Twitter, and how to maximize it to generate leads, sales, clients, press, and traffic to their websites.” To learn more about Sean, go to: http://seanmalarkey.com
Mette Muller: “What I Wish I knew before I started my Business”
(Born To Influence: The Marketing Show, Episodes 10 & 11) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch a bit of Mette’s interview on VIDEO, click HERE. In this interview, we talked with Mette about: What she’s GLAD she didn’t know before venturing out on her own What do we need to look our for constantly to make sure our business is well suited for us How to distinguish between when you need to be persistent vs recognizing when you’re just pushing a boulder up the hill How to know when it’s time to let something go The mistake she made as soon as she hit her first 10k month What tools to use to break down your workflow to manageable tasks How to improve your planning skills as a business owner The mistakes consultants she worked with typically made (while serving the NGO she was helping to grow) How to get out of the hourly model (for consultants) when you can’t guarantee results for the work you do
Victoria Gibson’s FaceBook Advertising Secrets
(Born To Influence: The Marketing Show, Episodes 8 and 9) To listen to Victoria’s interview on the Born To Influence PODCAST, click HERE. To watch Victoria’s interview on VIDEO, check back here [coming soon]. In this interview, we talked with Victoria about: How to target people on your email list with FaceBook ads What type of offer should you make in your FaceBook ads How to use FaceBook ads for local businesses What tools to use to integrate lead capture into your FaceBook strategy Using marketplace ads vs news feed ads What to do when your FaceBook ads don’t perform as well as they used to Victoria Gibson’s Bio: Victoria Gibson is a Facebook Advertising Expert who shows businesses how to use the power of Facebook Ads to attract and influence more customers. As the Founder of Marveo, she has helped countless brands establish and grow their presence on the world’s biggest social network. With unparalleled insights and up-to-the-minute knowledge of Facebook, she leads highly profitable campaigns that drive targeted leads, increase customer awareness and boost sales. Her weekly Facebook marketing videos and blogs reach over 11,000 people across the globe, and she has been a popular Speaker at Underground Online Seminar, Affiliate Summit East, Traffic & Conversion Summit, Social Fresh – Advanced Facebook Ads Conference, Museum Stores Association Conference and Franch Out. As the creator of Sell More With Facebook Ads and Real Estate Impact, her online training programs help small business owners and entrepreneurs apply her high level Facebook strategies with big results. A proud Aussie based in Melbourne, Victoria regularly makes the long trip to the US to stay on the cutting edge of social media marketing and manage her New York office. Unafraid to tell it like it is, she is passionate about getting more businesses to use Facebook and reap the rewards. To learn more about Victoria, go to: http://www.marveo.com/about-victoria/#sthash.IUt9dh7J.dpuf
Mike Hill, The Original Super Friend (Internet Marketing)
(Born To Influence: The Marketing Show, Episodes 6 & 7) To listen to Mike’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mike’s interview on VIDEO, click HERE. In this interview, we talked with Mike about: How to increase customer retention How to use “value Trojans” How to use retargeting campaigns without becoming obtrusive How to create instant emotional connection with your prospects and customers How he founded Internet Marketing Super Friends (IMSF), a group with over 6,000 members (and a 10,000 person waiting list) and why it is spam free Book recommendations from Mike Hill (affiliate*): Predictably Irrational (Dan Ariely) The Art of Persuasion: Winning Without Intimidation (Bob Burg) The Power of Full Engagement (Jim Loehr & Tony Schwartz) Think and Grow Rich (Napoleon Hill) SPECIAL BONUS for you, Influencer (COMING SOON): Cut the 10,000 person waiting list to join Internet Marketing Super Friends, the FaceBook group where the gurus hang out (and it’s FREE!): http://internetmarketingsuperfriends.com/influence (<– COMING SOON!) More gifts from Mike Hill: Banner Retargeting: http://www.bannerretargeting.com CPA Tsunami special access files: Part 1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_1.mp4 Part 2-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt1.mp4 Part 2-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt2.mp4 Part 3-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt1.mp4 Part 3-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt2.mp4 Part 4, 5 and 6: https://s3.amazonaws.com/T1Archive/course/CPATsunami_4_5_6.mp4 Part 7: https://s3.amazonaws.com/T1Archive/course/CPATsunami_7.mp4 Part 8: https://s3.amazonaws.com/T1Archive/course/CPATsunami_8.mp4 Part 9: https://s3.amazonaws.com/T1Archive/course/CPATsunami_9.mp4 Part 10: https://s3.amazonaws.com/T1Archive/course/CPATsunami_10.mp4 Part 11: https://s3.amazonaws.com/T1Archive/course/CPATsunami_11.mp4 Part 12: https://s3.amazonaws.com/T1Archive/course/CPATsunami_12.mp4 Part 13: https://s3.amazonaws.com/T1Archive/course/CPATsunami_13.mp4 Part 14: https://s3.amazonaws.com/T1Archive/course/CPATsunami_14.mp4 Part 15: https://s3.amazonaws.com/T1Archive/course/CPATsunami_15.mp4 Part 16: https://s3.amazonaws.com/T1Archive/course/CPATsunami_16.mp4 Part 17: https://s3.amazonaws.com/T1Archive/course/CPATsunami_17.mp4 Part 18: https://s3.amazonaws.com/T1Archive/course/CPATsunami_18.mp4 Part 19: https://s3.amazonaws.com/T1Archive/course/CPATsunami_19.mp4 Mike Hill’s Bio: Mike Hill is most recently known for his work as founder of the incredibly successful and influential group “Internet Marketing Super Friends”. His experience over 14 years as a marketing coach, media buyer, conversion specialist and empathic marketer have allowed him to cultivate his unique ability to guide and influence others to find a more fulfilling and rewarding path in business and life. Mike’s experiences in creating and managing campaigns that touch billions has made him consciously aware of the profound power that advertisers have and how to use this power responsibly. His only educational product CPA Tsunami, released in 2008 broke new ground in content delivery expectations for high price point products, and set the bar for over delivery. Every time Mike takes the stage, his consistent message of doing what is right, over what appears to be most profitable, wins crowds and hearts. With the amount of time Mike has dedicated to family and lifestyle, he is undoubtedly the most influential voice, you have never heard, and proud of that fact. To learn more about Mike, go to: http://internetmarketingsuperfriends.com/category/internet-marketing-training/mike-hill/
John Dumas, a true Entrepreneur On Fire!
(Born To Influence: The Marketing Show, Episodes 4 and 5) To listen to John’s interview on the Born To Influence PODCAST, click HERE. To watch John’s interview on VIDEO, check back with us here shortly. In this interview, we talked with John about: Why he started Entrepreneur On Fire What to look out for when launching a new podcast – John shares his strategies around his launch and promotion, including what worked and what didn’t What sponsors are looking for when advertising on a podcast The pros and cons of a daily show vs a weekly show when it comes to monetization SPECIAL BONUS for you, Influencer: Take a peek at John’s rate sheet and sponsorship proposal: https://s3.amazonaws.com/EOFire/Price+Chart+16K+CPM.pdf https://s3.amazonaws.com/EOFire/Sponsorship+Proposal.pdf Check out John’s MasterMind, Fire Nation Elite: http://www.entrepreneuronfire.com/FireNationElite Recommendations from John Dumas (affiliate*): Podcast Launch (John Dumas) Podasters’ Paradise John Dumas’ Bio: Founder of EntrepreneurOnFire, a top-ranked business podcast interviewing today’s most successful Entrepreneurs. To learn more about John, go to: http://www.entrepreneuronfire.com
Born To Influence: The Outset (Esther and Mette on What To Expect)
(Born To Influence: The Marketing Show, Episode 1) To listen to Esther & Mette’s interview on the Born To Influence PODCAST (episode 1), click HERE. To watch a little bit of Esther & Mette’s interview on VIDEO, click HERE. In this interview, we talked about: Esther talks about why launching Born To Influence (BTI) was so important to her and Mette Mette dives into what marketing really is and what it means for your business Esther’s cats make an appearance Esther reveals what to expect from this show: context, content & housekeeping Mette talks about the role of psychology vs logic in marketing