Jim Williams Tells All About Advocacy Marketing, a la Influitive
(Born To Influence: The Marketing Show, Episodes 56 & 57) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: What advocate marketing is How to engineer advocacy from your customer base for your product or service Why advocacy is more meaningful in B2B relationships than in B2C The FORMULA for motivating your buyers to advocate your product / service (the SAPS model (status, access, power and stuff)) Explains who your advocates are and who you should be looking at to turn them into advocates for referrals The two seemingly clashing marketing models that work best for Influitive (content marketing through their playbook) and targeted outbound lead gen campaigns that ties in with the content How to find the right target market for your outbound marketing campaigns (LinkedIn, media top 200 lists etc) What are the key features of the content you send in your outbound marketing to stand out from the offers your competition sends The new trends being taught at sales seminars to be cutting edge Jim Williams recommends (affiliate*): Smart Boards Guy Kawasaki Altimeter Group HubSpot Joe Payne Jim Williams’ Bio: “I’m a veteran marketer for early and growth stage tech companies and I love bringing transformative concepts to market. Before joining the Influitive team I held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Even though I love startups, I direct most of my energies towards ensuring that my two kids have a fantastic and memorable childhood.” To learn more about Jim, go to: http://influitive.com/company/meet-the-team
Ric Payne On Results – Principa’s CEO is on a Mission
(Born To Influence: The Marketing Show, Episodes 54 & 55) To listen to Ric’s interview on the Born To Influence PODCAST, click HERE. To watch Ric’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ric about: What was the mindset shift that made the biggest difference for him that set him on the path of success How he built a true community amongst his employees How he built his business before venturing online through workshops and speaking gigs How to get sponsors for your events How to build a stronger relationship with your clients for more referrals Recouping yourself after experiencing failures What he looked for in his new hires while growing a business that is now $470 million / yr The strategy for shifting your business so you move to high paying / low volume (as it relates to acquiring new clientele) Ric Payne’s Bio: “The Founders and management team of Principa have long been innovators and change-leaders in the global SME consulting arena. Ric Payne, Principa’s founder and CEO also founded Results- Accountants- Systems and the Accountants- Boot Camp programs, both of which were instrumental in revolutionizing the accounting profession around the world. He and co-founder Kerry Payne, together with their teams around the world, are passionate in the pursuit of their vision and mission and are committed to helping their member firms run a better practice, make more money for less effort, and make a real and lasting difference their work.” To learn more about Ric, go to: http://principa.net
Mette Muller on Traveling
(Born To Influence: The Marketing Show, Episodes 52 & 53) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Mette’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: The truth about what it really takes to organize the logistics of a “locational freedom” based business How to deal with jet lag How to make sure you keep your health on track (diet, exercise etc) while traveling The hidden costs of not planning for buffer days On the concept of traveling light The app Mette uses too get adjusted to using melatonin, etc The secret weapon to avoid winter blues The apps we use to make travel paperwork etc easier Mette’s tips on how to communicate with your family when you need time to take care of yourself to rejuvenate in the long term The things she can’t travel without A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring Mette Muller recommends (affiliate*): Flight Aware app
Melissa Lanz on the Strategies to Creating a Successful Membership Site – Fresh 20 Style
(Born To Influence: The Marketing Show, Episodes 48 & 49) To listen to Melissa’s interview on the Born To Influence PODCAST, click HERE. To watch Melissa’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Melissa about: How she used “thinking small” to build a 7 figure business (90k subscribers) in 3 years How she conducted her initial research to enter a new market (and how to use surveys creatively) The one key thing that made the biggest difference for her to be able to market effectively How to analyze your five different avatars (sample questions) – The most imporant questions you need to ask yourself before you spend a dime on marketing How to get started with advertising for online subscription businesses What to look for in promo partners The biggest mistake she made (had she not made this mistake, her business would be double in size) How to use analytics to find out what content to offer What someone did *really* wrong when approaching Melissa (and because of this, they did not get the Fresh 20) Melissa Lanz recommends (affiliate*): The Fresh 20 (Melissa Lanz) Melissa Lanz’s Bio: “Melissa Lanz is a former internet marketing executive who quit her day job to promote healthy eating habits by creating The Fresh 20, an ingenious meal planning service. At a time in our society when consuming processed foods have become a quick fix staple in busy households, Melissa created The Fresh 20 show families and individuals that there is a better alternative that is easier, healthier, and cheaper. With each week’s meal plan, Melissa’s strives to bring fresh, seasonal food back to mealtime and promotes locally grown, unprocessed ingredients in every recipe. Since the inception of The Fresh 20, Melissa’s has been beyond successful in achieving her goals: to make ‘the family meal’ a destination, and share her beliefs that health and happiness start in the kitchen. Melissa has been featured in Prevention, The New York Times, InStyle, USA Today’s Annual Kids Health Issue, Family Circle, Working Mother, Parents, Shape Magazine.(Please go to The Fresh20.com/Melissa Lanz.com for a complete list of articles.) In describing herself and her philosophy, Melissa said, “Health and happiness in all things is my mojo. Business is my passion. I’m a serial entrepreneur, a writer and a cook. I believe that small changes every day add up to the sum of the best of us.” Melissa resides in Los Angeles, living with three boys. One of them she calls ‘Hubby’. In the Spring of 2013 Melissa released The Fresh 20 Cookbook (Harper Collins/William Morrow ) and continues to promote nutritional education and healthy cooking in speaking engagements throughout the United States.” To learn more about Melissa, go to: http://www.thefresh20.com
Mette Muller on Using Personality Types in Your Marketing
(Born To Influence: The Marketing Show, Episodes 46 & 47) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Mette’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: How to design and structure your business based on your personality type How to market to a specific personality type that best resonates with you How to use personality type testing to really understand what your market wants The truth about introverts and whether or not they’re inherently more shy than other people Subniching within your maket so you only attract people that are most “like” you The key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively A case study on how Mette worked with a client to really speak to her ideal target market using personality typing How you can use personality types to be able to get along well with people who communicate very differnelty than you The one thing you must avoid when using personality typing to get better results Stereotype vs personality type and what you need to know about both How to use persoanlity typing for conflict resolution in business situations The mindset shift you need to be able to engage with people that are slower communicators than you A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring Mette Muller recommends (affiliate*): Was That Really Me? (Naomi L. Quenk) The Wisdom of the Enneagram (Don Richard Riso, Russ Hudson) Myers & Briggs Personality Types
Behind The Scenes of a FaceBook Ads Masterclass with Mario Brown
(Born To Influence: The Marketing Show, Episode 44 & 45) To listen to Mario’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mario’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mario about: How to properly budget your campaigns on your FB ads The difference between a “simple squeeze page” and a webinar registration page Newsfeed ads vs marketplace ads on fb Whether or not to sell from your fb ads that display on mobile devices How to keep your fb ads perform well so it doesn’t go stale after 3-4 of days What it takes to create a “good offer” for a fb ad The formula for positioning yourself as an expert in your niche The key elements of setting up your strategy for a retargeting campaign How to use retargeting to increase your webinar attendance The future of online advertising His biggest business failure The formula for getting the best chance for making your book an Amazon bestseller Mario Brown recommends (affiliate*): The 4-Hour Workweek (Tim Ferriss) The Go-Giver (Bob Burg) The Ultimate SEO Machine (Mario Brown) Mario Brown’s Bio: “Mario Brown was born in Durham, NC – grew up in Germany and lived in Ecuador for 7 months in 2007 where he met the love of his life before moving to Miami in 2008. He has played professional Basketball and successfully studied foreign trade in Germany. In Miami he developed his passion for entrepreneurship and self-improvement and he now owns 2 highly successful Internet Marketing businesses that he started from scratch. Mario Brown is one of the most in-demand speakers on Online Marketing, Mobile & SEO Solutions, Leadership and High Performance in the world. In only 5 years since he arrived to the US, Mario has become a very successful Entrepreneur, Amazon Best-Selling author of the “The Ultimate SEO Machine”, and highly in demand Business and Motivational Speaker. Founder and CEO of Royal Internet Marketing Inc. he has helped local business, especially lawyers, to dominate the Search Engines. He is also the Co-founder of MobileBizBox, a very successful all-in-one Mobile Solution that has helped small to mid-size mobile marketers to have a single software suite to deliver mobile websites, Apps, SMS, and QR code solutions to their clients. Mario’s strong skills and passion for Marketing has led him to be recognized as Dan Kennedy’s “Marketer of the Month- Miami Chapter” in March 2012, and “James Malinchak’s 2012 Marketer of the Year”. Mario enjoys mentoring and coaching other entrepreneurs on how to create a sustainable lifestyle business, based on recurring source of income such as webinars, membership sites, Facebook Marketing and Consulting.” To learn more about Mario, go to: http://www.mariobrown.net or http://joinmariobrown.com
Justin Brooke on Scalable Traffic Strategies (IM)
(Born To Influence: The Marketing Show, Episodes 42 & 43) To listen to Justin’s interview on the Born To Influence PODCAST, click HERE. To watch a bit of Justin’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Justin about: How he got from starting his biz with $60 and grew it to a six figure business within 11 months What made the biggest difference for him that started him on a path of success The biggest secret to creating successful lead gen campaigns How create an effective lead gen marketing funnel The differences in retargeting campaigns in service vs product based businesses How to go about choosing your niche when starting with marketing online Retargeting – is it bad to “chase customers”? Are they gonna be not your ideal clients? The wrong way to use retargeting The criteria on which of your leads you should retarget The key elements of a good retargeting campaign The two metrics you need to improve in order to scale your business How to negotiate placing solo ads in other people’s email newsletters How to salt your list when working with affiliates To get even more good stuff from Justin Brooke for FREE, subscribe to: Marketing Con Queso (iTunes podcast) This Ain’t Your Mama’s Traffic Blog (iTunes podcast and more…) Justin Brooke’s Bio: “As you’ll see by my career path since 2007, I’ve become obsessed with marketing. I am proud to say that my online marketing strategies are responsible for tens of millions of dollars in sales. I’ve pioneered inbound and outbound marketing strategies, consulted for 9 figure companies, and spoken on stage from California to London. My strengths are content marketing, conversion optimization, and online media buying. If you want to scale your online marketing with a multi-channel strategy, then you and I should have a talk. Let me show you what I can do.” To learn more about Justin, go to: http://dmbionline.com
Esther on MasterMinds for Accelerated Business Growth
(Born To Influence: The Marketing Show, Episodes 40 & 41) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Esther about: What a MM really is about What kind of topics / problems can you discuss in a MM what to watch out for as a host of a MM how to get started with creatng your own MM As a host, how to create a safe space so everyone feels like they can share their issues What Esther would do in her own MM What you need to have in place to get members of your MM be relaxed and feel safe What to consider when facilitatin a MM so that we’re not “building cages” for ourselves What to consider logistics wise when starting your own MM Paid vs free MMs Application process vs “free access” for new people joining your MM
DJ Waldow (Marketo) on How to Do Marketing Funnel Automation Like a Real Pro
(Born To Influence: The Marketing Show, Episodes 38 & 39) To listen to DJ’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with DJ about: How he got a job using Twitter What is marketing automation How to use content marketing to educate your prospects about your product without being salesy The huge mistakes Lowe’s made in their marketing to DJ and thousands of other homeowners How to combine your online marketing with your offline marketing so your promotions don’t cross and you don’t alienate your customers What do you need to know about your prospects progress of consuming your marketing in order to find what really works for converting prospects to customers What munchkins are (not his kids! 🙂 ) and how to use them in your marketing to find out what pieces of marketing collateral are really working in your funnel How tracking works with direct mail and what you can do to optimize the synergy between your online and offline campaigns Google, “The Knower of Everything” (<– word association game we played with DJ) The future of digital marketing Book recommendations from DJ Waldow (affiliate*): Content Rules (Ann Handley) Brand Against the Machine (John Morgan) Ctrl Alt Delete (Mitch Joel) Get great content from DJ (for FREE) – subscribe to his podcasts: The Marketing Nation The Work Talk Show DJ Waldow’s Bio: “DJ Waldow is the Digital Marketing Evangelist at Marketo, a San Mateo, CA-based marketing automation software company. He is a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. DJ has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and–on occasion–break some of the “best practice” rules. DJ is also the co-host of The Work Talk Show, a weekly podcast on how work gets done. DJ can be found on most social networks under the handle “djwaldow” or by searching “DJ Waldow.” DJ is an alumnus of the University of Michigan (Go Blue), a knowledge craver, a sponge, & a lover of beer, coffee & people.” To learn more about DJ, go to: http://blog.marketo.com/blog/author/dj-waldow
Dan Sherman Shares His Best Tips for LinkedIn Success
(Born To Influence: The Marketing Show, Episodes 36 & 37) To listen to Dan’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Dan about: How to use LinkedIn groups to position yourself as an expert How to name your LinkedIn group the right way to optimize your lead gen and networking success How to capture leads from LinkedIn even if you’re not allowed to promote in a group What mindset we need to be able to directly reach out to prospects on LinkedIn How to optimize your LinkedIn profile as a business owner Make your LinkedIn profile rich with multimedia to generate more interest How to systematize your use of LinkedIn so you’re not overwhelmed keeping up with the 50 groups you joined How to incorporate LinkedIn in our marketing strategy The case study of a realtor that sold 24 houses from one customer she met on LinkedIn The LinkedIn strategy to grow your network by leaps and bounds How to avoid being labeled as as spammer when contacting people you don’t know on LinkedIn Book recommendations from Dan Sherman (affiliate*): Maximum Success with LinkedIn (Dan Sherman) Dan Sherman’s Bio: “I am the McGraw Hill author of Maximum Success with LinkedIn – a guide to the world’s largest professional networking site.The book combines my seven years’ experience on the site with over 20 years as a marketing executive.What makes my book is unique is that as a former marketing executive I focus on how people can use LinkedIn to do marketing: of themselves, their ideas, and their personal brand.I show readers how to achieve results fast.” To learn more about Dan, go to: http:/linkedsuccess.com