Esther on the Top Seven Books Every Entrepreneur Should Read
(Born To Influence: The Marketing Show, Episode 35) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. To watch Esther’s interview on VIDEO, click HERE. In this interview, we talked about: How to keep pinging, how to make sure you’re ALWAYS growing your network How to attract the best / highest quality attendees possible to the events you’re hosting Our go-to reference books for writing good sales copy and marketing pieces in general that are not only persuasive on a logical level but also connect with the audience emotionally Esther’s “secret weapon” that helps her talk with strangers (it goes beyond ice breakers and really lets you get to know just about anyone and everyone in an incredibly short period of time) What it really takes to literally get more opportunities than others who normally would have the same circumstances and same chances as you “THE” book about Influence – all about the psychology of persuasion Book recommendations from Esther Kiss (affiliate*): Never Eat Alone (Keith Ferrazzi) Words that Sell (Richard Bayan) Roget’s 21st Century Thesaurus (Barbara Ann Kipfer, Ph.D.) The Emotional Thesaurus 4,000 Questions for Getting to Know Anyone and Everyone (Barbara Ann Kipfer) The Luck Factor: The Four Essential Principles (Richard Wiseman) Influence: The Psychology of Persuasion (Robert Cialdini) BONUS: The original article that inspired this episode (and three more books!) http://estherkiss.com/the-top-ten-books-all-entrepreneurs-should-read/
Esther and Mette on Support and Community in Your Business
(Born To Influence: The Marketing Show, Episodes 28 & 29) To listen to Esther & Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Esther & Mette’s interview on VIDEO, click HERE. In this interview, we talked about: How to choose what groups to join that will actually really support you What to consider when choosing a mentor How to make a peer to peer relationship work and how to avoid getting into a power struggle in peer to peer relationships Why is it easier to make friends in the online marketing world then in the “real world” How to deal with friends and family when they don’t quite “get” your business What to keep in mind when leading a mastermind What we can learn from our pets re getting our creativity back How to get off the cycle of always just looking for the next challenge without recognizing your results How to avoid the syndrome called “supernova burnout
Mette Muller on Managing Your Energy for Sustainable Business Success
(Born To Influence: The Marketing Show, Episodes 22 & 23) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Mette about: What is the natural fluctuation of energy when starting new projects and how much is too much Mette shared her story of her burnout 3 years ago Rejuvenation tips: what to do so you can turn your mind off of thinking about your biz How to structure our marketing so it’s not dependent on activities that deplete your adrenals When it is really time to get truly creative and take fun risks How to look at your team to get the most amount of productvity and movement for your next phase of growth in your business How to structure your time to ensure a healthy pattern of breaks vs work periods What to do to catch the warning signs of an upcoming burnout and how to prevent it The most key thing we need to look at when starting new strategies and projects Mette recommends: Pomodoro (productivity timer app)
Esther Kiss on the Cold Email Technique that Starts Warm Relationships
(Born To Influence: The Marketing Show, Episodes 16 & 17) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Esther’s interview on VIDEO, click HERE. In this interview, we talked with Esther about: How to do research the right way before reaching out to someone that’s “in demand” How to warm up the conversation even if it started with just a cold email How to get leads by starting a conversation on social media How to structure a cold email, what to say and in what order for best success
Sean Malarkey, the Marketer with Money in his Pillow
(Born To Influence: The Marketing Show, Episodes 12 and 13) To listen to Sean’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Sean’s interview on VIDEO, click HERE. In this interview, we talked with Sean about: How he got to save 10k a month on brokerage fees in his real estate business How he systematized his business that resulted in cutting down his work time to 20 hours a week The simple strategy to using images on FB to get over a 1,000 comments for your business (not through paid ads) How to get access to audiences similar to the ones you already targeted with your FB ads How he chooses his mentors The future of podcasting and how it fits in with his overall marketing strategy Book recommendations from Sean Malarkey (affiliate*): Steve Jobs (Walter Isaacson) The 4-Hour Workweek (Tim Ferriss) Sean Malarkey’s Bio: Sean is passionate about marketing and helping individuals better understand how to market themselves online using social media and specifically Twitter to build their brands and businesses. He helps Entrepreneurs and Big Brands: “I help individuals, small companies, and big brands better understand the power of Twitter, and how to maximize it to generate leads, sales, clients, press, and traffic to their websites.” To learn more about Sean, go to: http://seanmalarkey.com
Mette Muller: “What I Wish I knew before I started my Business”
(Born To Influence: The Marketing Show, Episodes 10 & 11) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch a bit of Mette’s interview on VIDEO, click HERE. In this interview, we talked with Mette about: What she’s GLAD she didn’t know before venturing out on her own What do we need to look our for constantly to make sure our business is well suited for us How to distinguish between when you need to be persistent vs recognizing when you’re just pushing a boulder up the hill How to know when it’s time to let something go The mistake she made as soon as she hit her first 10k month What tools to use to break down your workflow to manageable tasks How to improve your planning skills as a business owner The mistakes consultants she worked with typically made (while serving the NGO she was helping to grow) How to get out of the hourly model (for consultants) when you can’t guarantee results for the work you do
John Dumas, a true Entrepreneur On Fire!
(Born To Influence: The Marketing Show, Episodes 4 and 5) To listen to John’s interview on the Born To Influence PODCAST, click HERE. To watch John’s interview on VIDEO, check back with us here shortly. In this interview, we talked with John about: Why he started Entrepreneur On Fire What to look out for when launching a new podcast – John shares his strategies around his launch and promotion, including what worked and what didn’t What sponsors are looking for when advertising on a podcast The pros and cons of a daily show vs a weekly show when it comes to monetization SPECIAL BONUS for you, Influencer: Take a peek at John’s rate sheet and sponsorship proposal: https://s3.amazonaws.com/EOFire/Price+Chart+16K+CPM.pdf https://s3.amazonaws.com/EOFire/Sponsorship+Proposal.pdf Check out John’s MasterMind, Fire Nation Elite: http://www.entrepreneuronfire.com/FireNationElite Recommendations from John Dumas (affiliate*): Podcast Launch (John Dumas) Podasters’ Paradise John Dumas’ Bio: Founder of EntrepreneurOnFire, a top-ranked business podcast interviewing today’s most successful Entrepreneurs. To learn more about John, go to: http://www.entrepreneuronfire.com
Born To Influence: The Outset (Esther and Mette on What To Expect)
(Born To Influence: The Marketing Show, Episode 1) To listen to Esther & Mette’s interview on the Born To Influence PODCAST (episode 1), click HERE. To watch a little bit of Esther & Mette’s interview on VIDEO, click HERE. In this interview, we talked about: Esther talks about why launching Born To Influence (BTI) was so important to her and Mette Mette dives into what marketing really is and what it means for your business Esther’s cats make an appearance Esther reveals what to expect from this show: context, content & housekeeping Mette talks about the role of psychology vs logic in marketing