Brett Campbell Shares The FaceBook Marketing Strategies That Allowed Fiit Chicks To Become the Market Leader in Australia
Born To Influence: The Marketing Show (Episodes 168 & 169) To listen to Brett’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Brett’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Brett about: How he built his fan base to over 185,000 people on FaceBook What the Internet marketing gurus don’t tell you about online product launches How he used FaceBook offers to generate 12,000 leads literally overnight The strategy you must employ to generate leads successfully from
Aaron Fletcher Shares His Geek-Free Content Marketing Strategies
Born To Influence: The Marketing Show (Episodes 158 & 159) To listen to Aaron’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Aaron’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Aaron about: The one thing you must avoid doing if you want a successful business How law firms can stand out in the market Commodity branding What you must do before building a web site How small businesses can create an effective marketing and sales funnel How to engineer referrals and reviews How to create a content roadmap for your
Protected: Adam Spiel Shares his FaceBook Advertising Strategies for Supercharged ROI
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Chris Brisson Shares his Secret Marketing Loops
(Born To Influence: The Marketing Show, Episodes 80 & 81) To listen to Chris’ interview on the Born To Influence PODCAST, click HERE. To watch Chris’ interview on VIDEO, click HERE (coming soon). In this interview, we talked with Chris about: What is the most effective marketing message delivery system for local businesses with a delivery rate of 85% How speakers can get 90% opt in from the
Ryan Daniel Moran Takes the Fast Lane Toward Freedom
(Born To Influence: The Marketing Show, Episodes 74 & 75) To listen to Ryan’s interview on the Born To Influence PODCAST, click HERE. To watch Ryan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ryan about: How he built his brand I love Yoga entirely on FaceBook in less than a year to a seven figure business Why Ryan says email is a “dinosaur” How to use giveaways to get the ball rolling when introducing your product for sale How to use FaceBook ads to drive traffic to your community page How to be true to yourself in your marketing even if the product you’re selling is unrelated to your core beliefs How he got through a difficult time in his business and the revelation he took away from it His techniques on getting rid of negative self-beliefs The two things you need to
True Maverick Yanik Silver Shares How To Partner with Non Profits and Be Strategic with Your Marketing
(Born To Influence: The Marketing Show, Episodes 70 & 71) To listen to Yanik’s interview on the Born To Influence PODCAST, click HERE. To watch Yanik’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Yanik about: How to determine before committing something whether it’s a diversion or something that will help you towards your goal How to distinguish between “inner brat” and following your calling A case study on a company changing the world When corporate philanthropy is a gimmick and when is it real Partnerships with non-profits and how to make sure you
Jonathan Mizel On Understanding Your Market and Generating Traffic
(Born To Influence: The Marketing Show, Episodes 64 & 65) To listen to Jonathan’s interview on the Born To Influence PODCAST, click HERE. To watch Jonathan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jonathan about: How he got inspired about emails back in 1993 when Clinton’s press secretary, DD Meyers responded to an email The surprising origins of Yahoo! The notion of the “contextual bridge” in modern day advertising and how to apply it to your business What’s the most important part (not the message) How to find your
Melissa Lanz on the Strategies to Creating a Successful Membership Site – Fresh 20 Style
(Born To Influence: The Marketing Show, Episodes 48 & 49) To listen to Melissa’s interview on the Born To Influence PODCAST, click HERE. To watch Melissa’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Melissa about: How she used “thinking small” to build a 7 figure business (90k subscribers) in 3 years How she conducted her initial research to enter a new market (and how to use surveys creatively) The one key thing that made the biggest difference for her to be able to market effectively How to analyze your five different avatars (sample questions) – The most imporant questions you need to ask yourself before you spend a dime on marketing How to get started with advertising for online subscription businesses What to look for in promo partners The biggest mistake she made (had she not made this mistake, her business would be double in size) How to use analytics to find out what content to offer What someone did *really* wrong when approaching Melissa (and because of this, they did not get the Fresh 20) Melissa Lanz recommends (affiliate*): The Fresh 20 (Melissa Lanz) Melissa Lanz’s Bio: “Melissa Lanz is a former internet marketing executive who quit her day job to promote healthy eating habits by creating The Fresh 20, an ingenious meal planning service. At a time in our society when consuming processed foods have become a quick fix staple in busy households, Melissa created The Fresh 20 show families and individuals that there is a better alternative that is easier, healthier, and cheaper. With each week’s meal plan, Melissa’s strives to bring fresh, seasonal food back to mealtime and promotes locally grown, unprocessed ingredients in every recipe. Since the inception of The Fresh 20, Melissa’s has been beyond successful in achieving her goals: to make ‘the family meal’ a destination, and share her beliefs that health and happiness start in the kitchen. Melissa has been featured in Prevention, The New York Times, InStyle, USA Today’s Annual Kids Health Issue, Family Circle, Working Mother, Parents, Shape Magazine.(Please go to The Fresh20.com/Melissa Lanz.com for a complete list of articles.) In describing herself and her philosophy, Melissa said, “Health and happiness in all things is my mojo. Business is my passion. I’m a serial entrepreneur, a writer and a cook. I believe that small changes every day add up to the sum of the best of us.” Melissa resides in Los Angeles, living with three boys. One of them she calls ‘Hubby’. In the Spring of 2013 Melissa released The Fresh 20 Cookbook (Harper Collins/William Morrow ) and continues to promote nutritional education and healthy cooking in speaking engagements throughout the United States.” To learn more about Melissa, go to: http://www.thefresh20.com
Mette Muller on Using Personality Types in Your Marketing
(Born To Influence: The Marketing Show, Episodes 46 & 47) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Mette’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: How to design and structure your business based on your personality type How to market to a specific personality type that best resonates with you How to use personality type testing to really understand what your market wants The truth about introverts and whether or not they’re inherently more shy than other people Subniching within your maket so you only attract people that are most “like” you The key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively A case study on how Mette worked with a client to really speak to her ideal target market using personality typing How you can use personality types to be able to get along well with people who communicate very differnelty than you The one thing you must avoid when using personality typing to get better results Stereotype vs personality type and what you need to know about both How to use persoanlity typing for conflict resolution in business situations The mindset shift you need to be able to engage with people that are slower communicators than you A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring Mette Muller recommends (affiliate*): Was That Really Me? (Naomi L. Quenk) The Wisdom of the Enneagram (Don Richard Riso, Russ Hudson) Myers & Briggs Personality Types
Behind The Scenes of a FaceBook Ads Masterclass with Mario Brown
(Born To Influence: The Marketing Show, Episode 44 & 45) To listen to Mario’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mario’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mario about: How to properly budget your campaigns on your FB ads The difference between a “simple squeeze page” and a webinar registration page Newsfeed ads vs marketplace ads on fb Whether or not to sell from your fb ads that display on mobile devices How to keep your fb ads perform well so it doesn’t go stale after 3-4 of days What it takes to create a “good offer” for a fb ad The formula for positioning yourself as an expert in your niche The key elements of setting up your strategy for a retargeting campaign How to use retargeting to increase your webinar attendance The future of online advertising His biggest business failure The formula for getting the best chance for making your book an Amazon bestseller Mario Brown recommends (affiliate*): The 4-Hour Workweek (Tim Ferriss) The Go-Giver (Bob Burg) The Ultimate SEO Machine (Mario Brown) Mario Brown’s Bio: “Mario Brown was born in Durham, NC – grew up in Germany and lived in Ecuador for 7 months in 2007 where he met the love of his life before moving to Miami in 2008. He has played professional Basketball and successfully studied foreign trade in Germany. In Miami he developed his passion for entrepreneurship and self-improvement and he now owns 2 highly successful Internet Marketing businesses that he started from scratch. Mario Brown is one of the most in-demand speakers on Online Marketing, Mobile & SEO Solutions, Leadership and High Performance in the world. In only 5 years since he arrived to the US, Mario has become a very successful Entrepreneur, Amazon Best-Selling author of the “The Ultimate SEO Machine”, and highly in demand Business and Motivational Speaker. Founder and CEO of Royal Internet Marketing Inc. he has helped local business, especially lawyers, to dominate the Search Engines. He is also the Co-founder of MobileBizBox, a very successful all-in-one Mobile Solution that has helped small to mid-size mobile marketers to have a single software suite to deliver mobile websites, Apps, SMS, and QR code solutions to their clients. Mario’s strong skills and passion for Marketing has led him to be recognized as Dan Kennedy’s “Marketer of the Month- Miami Chapter” in March 2012, and “James Malinchak’s 2012 Marketer of the Year”. Mario enjoys mentoring and coaching other entrepreneurs on how to create a sustainable lifestyle business, based on recurring source of income such as webinars, membership sites, Facebook Marketing and Consulting.” To learn more about Mario, go to: http://www.mariobrown.net or http://joinmariobrown.com