True Maverick Yanik Silver Shares How To Partner with Non Profits and Be Strategic with Your Marketing
(Born To Influence: The Marketing Show, Episodes 70 & 71) To listen to Yanik’s interview on the Born To Influence PODCAST, click HERE. To watch Yanik’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Yanik about: How to determine before committing something whether it’s a diversion or something that will help you towards your goal How to distinguish between “inner brat” and following your calling A case study on a company changing the world When corporate philanthropy is a gimmick and when is it real Partnerships with non-profits and how to make sure you
Thomas Kjeldgaard On SplashPost’s Strategy and Startup Marketing Gold
(Born To Influence: The Marketing Show, Episodes 68 & 69) To listen to Thomas’ interview on the Born To Influence PODCAST, click HERE. To watch Thomas’ interview on VIDEO, click HERE (coming soon). In this interview, we talked with Thomas about: How he got 20% CTR in a FaceBook ad campaign How to get customer data from your leads in the FaceBook newsfeed How to target precisely with your
Dr. Katherine Toubian, DDS shares her Marketing Secrets
(Born To Influence: The Marketing Show, Episodes 66 & 67) To listen to Dr. Toubian’s interview on the Born To Influence PODCAST, click HERE. To watch Dr. Toubian’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Dr. Toubian about: The thing she wishes they taught her in dental school The one thing you need to
Jonathan Mizel On Understanding Your Market and Generating Traffic
(Born To Influence: The Marketing Show, Episodes 64 & 65) To listen to Jonathan’s interview on the Born To Influence PODCAST, click HERE. To watch Jonathan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jonathan about: How he got inspired about emails back in 1993 when Clinton’s press secretary, DD Meyers responded to an email The surprising origins of Yahoo! The notion of the “contextual bridge” in modern day advertising and how to apply it to your business What’s the most important part (not the message) How to find your
Jim Palmer On the Power of Newsletters
(Born To Influence: The Marketing Show, Episodes 62 & 63) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: Why email marketing can’t be the only piece in your content marketing strategy How paper & ink newsletters helped Jim grow his business Who to send your paper & ink newsletter to (customers vs prospects) When to get started with your direct mail What is the structure of a paper & ink newsletter An exercise that
Jay Baer Talks About Being Useful on Social Media (Being a Youtility)
(Born To Influence: The Marketing Show, Episodes 60 & 61) To listen to Jay’s interview on the Born To Influence PODCAST, click HERE. To watch Jay’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jay about: Why “top of mind awareness” is not the same as it used to be What is “frame of mind” and “friend of mind” awareness A case study of what it means to be a Youtility for our target market How to be a “person” on your social profiles even when it’s about your company page on a network e.g. G+ How to plan the content that
Behind The Scenes on All The Smart Strategies to Earn Passive Income with Pat Flynn
(Born To Influence: The Marketing Show, Episodes 58 & 59) To listen to Pat’s interview on the Born To Influence PODCAST, click HERE. To watch Pat’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Pat about: His biggest regret about launching the Smart Passive Income podcast How to conquer fear (mental as well as tactical tips) Who are the people that helped him the most with moving forward why he’s keeping a public progress report about his new projects The reality around “overnight success” for entrepreneurs The behind the scenes of his new show Ask Pat What he still struggles with and
Jim Williams Tells All About Advocacy Marketing, a la Influitive
(Born To Influence: The Marketing Show, Episodes 56 & 57) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: What advocate marketing is How to engineer advocacy from your customer base for your product or service Why advocacy is more meaningful in B2B relationships than in B2C The FORMULA for motivating your buyers to advocate your product / service (the SAPS model (status, access, power and stuff)) Explains who your advocates are and who you should be looking at to turn them into advocates for referrals The two seemingly clashing marketing models that work best for Influitive (content marketing through their playbook) and targeted outbound lead gen campaigns that ties in with the content How to find the right target market for your outbound marketing campaigns (LinkedIn, media top 200 lists etc) What are the key features of the content you send in your outbound marketing to stand out from the offers your competition sends The new trends being taught at sales seminars to be cutting edge Jim Williams recommends (affiliate*): Smart Boards Guy Kawasaki Altimeter Group HubSpot Joe Payne Jim Williams’ Bio: “I’m a veteran marketer for early and growth stage tech companies and I love bringing transformative concepts to market. Before joining the Influitive team I held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Even though I love startups, I direct most of my energies towards ensuring that my two kids have a fantastic and memorable childhood.” To learn more about Jim, go to: http://influitive.com/company/meet-the-team
Ric Payne On Results – Principa’s CEO is on a Mission
(Born To Influence: The Marketing Show, Episodes 54 & 55) To listen to Ric’s interview on the Born To Influence PODCAST, click HERE. To watch Ric’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ric about: What was the mindset shift that made the biggest difference for him that set him on the path of success How he built a true community amongst his employees How he built his business before venturing online through workshops and speaking gigs How to get sponsors for your events How to build a stronger relationship with your clients for more referrals Recouping yourself after experiencing failures What he looked for in his new hires while growing a business that is now $470 million / yr The strategy for shifting your business so you move to high paying / low volume (as it relates to acquiring new clientele) Ric Payne’s Bio: “The Founders and management team of Principa have long been innovators and change-leaders in the global SME consulting arena. Ric Payne, Principa’s founder and CEO also founded Results- Accountants- Systems and the Accountants- Boot Camp programs, both of which were instrumental in revolutionizing the accounting profession around the world. He and co-founder Kerry Payne, together with their teams around the world, are passionate in the pursuit of their vision and mission and are committed to helping their member firms run a better practice, make more money for less effort, and make a real and lasting difference their work.” To learn more about Ric, go to: http://principa.net
Mette Muller on Traveling
(Born To Influence: The Marketing Show, Episodes 52 & 53) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Mette’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: The truth about what it really takes to organize the logistics of a “locational freedom” based business How to deal with jet lag How to make sure you keep your health on track (diet, exercise etc) while traveling The hidden costs of not planning for buffer days On the concept of traveling light The app Mette uses too get adjusted to using melatonin, etc The secret weapon to avoid winter blues The apps we use to make travel paperwork etc easier Mette’s tips on how to communicate with your family when you need time to take care of yourself to rejuvenate in the long term The things she can’t travel without A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring Mette Muller recommends (affiliate*): Flight Aware app