Mette Muller on Using Personality Types in Your Marketing
(Born To Influence: The Marketing Show, Episodes 46 & 47) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Mette’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: How to design and structure your business based on your personality type How to market to a specific personality type that best resonates with you How to use personality type testing to really understand what your market wants The truth about introverts and whether or not they’re inherently more shy than other people Subniching within your maket so you only attract people that are most “like” you The key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively A case study on how Mette worked with a client to really speak to her ideal target market using personality typing How you can use personality types to be able to get along well with people who communicate very differnelty than you The one thing you must avoid when using personality typing to get better results Stereotype vs personality type and what you need to know about both How to use persoanlity typing for conflict resolution in business situations The mindset shift you need to be able to engage with people that are slower communicators than you A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring Mette Muller recommends (affiliate*): Was That Really Me? (Naomi L. Quenk) The Wisdom of the Enneagram (Don Richard Riso, Russ Hudson) Myers & Briggs Personality Types
Behind The Scenes of a FaceBook Ads Masterclass with Mario Brown
(Born To Influence: The Marketing Show, Episode 44 & 45) To listen to Mario’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mario’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mario about: How to properly budget your campaigns on your FB ads The difference between a “simple squeeze page” and a webinar registration page Newsfeed ads vs marketplace ads on fb Whether or not to sell from your fb ads that display on mobile devices How to keep your fb ads perform well so it doesn’t go stale after 3-4 of days What it takes to create a “good offer” for a fb ad The formula for positioning yourself as an expert in your niche The key elements of setting up your strategy for a retargeting campaign How to use retargeting to increase your webinar attendance The future of online advertising His biggest business failure The formula for getting the best chance for making your book an Amazon bestseller Mario Brown recommends (affiliate*): The 4-Hour Workweek (Tim Ferriss) The Go-Giver (Bob Burg) The Ultimate SEO Machine (Mario Brown) Mario Brown’s Bio: “Mario Brown was born in Durham, NC – grew up in Germany and lived in Ecuador for 7 months in 2007 where he met the love of his life before moving to Miami in 2008. He has played professional Basketball and successfully studied foreign trade in Germany. In Miami he developed his passion for entrepreneurship and self-improvement and he now owns 2 highly successful Internet Marketing businesses that he started from scratch. Mario Brown is one of the most in-demand speakers on Online Marketing, Mobile & SEO Solutions, Leadership and High Performance in the world. In only 5 years since he arrived to the US, Mario has become a very successful Entrepreneur, Amazon Best-Selling author of the “The Ultimate SEO Machine”, and highly in demand Business and Motivational Speaker. Founder and CEO of Royal Internet Marketing Inc. he has helped local business, especially lawyers, to dominate the Search Engines. He is also the Co-founder of MobileBizBox, a very successful all-in-one Mobile Solution that has helped small to mid-size mobile marketers to have a single software suite to deliver mobile websites, Apps, SMS, and QR code solutions to their clients. Mario’s strong skills and passion for Marketing has led him to be recognized as Dan Kennedy’s “Marketer of the Month- Miami Chapter” in March 2012, and “James Malinchak’s 2012 Marketer of the Year”. Mario enjoys mentoring and coaching other entrepreneurs on how to create a sustainable lifestyle business, based on recurring source of income such as webinars, membership sites, Facebook Marketing and Consulting.” To learn more about Mario, go to: http://www.mariobrown.net or http://joinmariobrown.com
Justin Brooke on Scalable Traffic Strategies (IM)
(Born To Influence: The Marketing Show, Episodes 42 & 43) To listen to Justin’s interview on the Born To Influence PODCAST, click HERE. To watch a bit of Justin’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Justin about: How he got from starting his biz with $60 and grew it to a six figure business within 11 months What made the biggest difference for him that started him on a path of success The biggest secret to creating successful lead gen campaigns How create an effective lead gen marketing funnel The differences in retargeting campaigns in service vs product based businesses How to go about choosing your niche when starting with marketing online Retargeting – is it bad to “chase customers”? Are they gonna be not your ideal clients? The wrong way to use retargeting The criteria on which of your leads you should retarget The key elements of a good retargeting campaign The two metrics you need to improve in order to scale your business How to negotiate placing solo ads in other people’s email newsletters How to salt your list when working with affiliates To get even more good stuff from Justin Brooke for FREE, subscribe to: Marketing Con Queso (iTunes podcast) This Ain’t Your Mama’s Traffic Blog (iTunes podcast and more…) Justin Brooke’s Bio: “As you’ll see by my career path since 2007, I’ve become obsessed with marketing. I am proud to say that my online marketing strategies are responsible for tens of millions of dollars in sales. I’ve pioneered inbound and outbound marketing strategies, consulted for 9 figure companies, and spoken on stage from California to London. My strengths are content marketing, conversion optimization, and online media buying. If you want to scale your online marketing with a multi-channel strategy, then you and I should have a talk. Let me show you what I can do.” To learn more about Justin, go to: http://dmbionline.com
Esther on MasterMinds for Accelerated Business Growth
(Born To Influence: The Marketing Show, Episodes 40 & 41) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Esther about: What a MM really is about What kind of topics / problems can you discuss in a MM what to watch out for as a host of a MM how to get started with creatng your own MM As a host, how to create a safe space so everyone feels like they can share their issues What Esther would do in her own MM What you need to have in place to get members of your MM be relaxed and feel safe What to consider when facilitatin a MM so that we’re not “building cages” for ourselves What to consider logistics wise when starting your own MM Paid vs free MMs Application process vs “free access” for new people joining your MM
Dan Sherman Shares His Best Tips for LinkedIn Success
(Born To Influence: The Marketing Show, Episodes 36 & 37) To listen to Dan’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Dan about: How to use LinkedIn groups to position yourself as an expert How to name your LinkedIn group the right way to optimize your lead gen and networking success How to capture leads from LinkedIn even if you’re not allowed to promote in a group What mindset we need to be able to directly reach out to prospects on LinkedIn How to optimize your LinkedIn profile as a business owner Make your LinkedIn profile rich with multimedia to generate more interest How to systematize your use of LinkedIn so you’re not overwhelmed keeping up with the 50 groups you joined How to incorporate LinkedIn in our marketing strategy The case study of a realtor that sold 24 houses from one customer she met on LinkedIn The LinkedIn strategy to grow your network by leaps and bounds How to avoid being labeled as as spammer when contacting people you don’t know on LinkedIn Book recommendations from Dan Sherman (affiliate*): Maximum Success with LinkedIn (Dan Sherman) Dan Sherman’s Bio: “I am the McGraw Hill author of Maximum Success with LinkedIn – a guide to the world’s largest professional networking site.The book combines my seven years’ experience on the site with over 20 years as a marketing executive.What makes my book is unique is that as a former marketing executive I focus on how people can use LinkedIn to do marketing: of themselves, their ideas, and their personal brand.I show readers how to achieve results fast.” To learn more about Dan, go to: http:/linkedsuccess.com
Esther on the Top Seven Books Every Entrepreneur Should Read
(Born To Influence: The Marketing Show, Episode 35) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. To watch Esther’s interview on VIDEO, click HERE. In this interview, we talked about: How to keep pinging, how to make sure you’re ALWAYS growing your network How to attract the best / highest quality attendees possible to the events you’re hosting Our go-to reference books for writing good sales copy and marketing pieces in general that are not only persuasive on a logical level but also connect with the audience emotionally Esther’s “secret weapon” that helps her talk with strangers (it goes beyond ice breakers and really lets you get to know just about anyone and everyone in an incredibly short period of time) What it really takes to literally get more opportunities than others who normally would have the same circumstances and same chances as you “THE” book about Influence – all about the psychology of persuasion Book recommendations from Esther Kiss (affiliate*): Never Eat Alone (Keith Ferrazzi) Words that Sell (Richard Bayan) Roget’s 21st Century Thesaurus (Barbara Ann Kipfer, Ph.D.) The Emotional Thesaurus 4,000 Questions for Getting to Know Anyone and Everyone (Barbara Ann Kipfer) The Luck Factor: The Four Essential Principles (Richard Wiseman) Influence: The Psychology of Persuasion (Robert Cialdini) BONUS: The original article that inspired this episode (and three more books!) http://estherkiss.com/the-top-ten-books-all-entrepreneurs-should-read/
James Roche on Marketing and Building a Business You Love
(Born To Influence: The Marketing Show, Episode 30 & 31) To listen to James’ interview on the Born To Influence PODCAST, click HERE. To watch a little bit of James’ interview on VIDEO, click HERE. 🙂 In this interview, we talked with James about: What differentiates between infoproducts that sell and that don’t The difference between passive income and leveraged income Why authenticity is offer not only in who you are but in what you offer in your business as well What does it take to get to a 7 figure business What does it take to get from 10 k a month to mid six figures The difference between being an introvert and being shy the formula for building your tribe online Get James’ help with designing your own lifestyle business: http://www.rochemarketing.com/start/ James Roche’s Bio: “James Roché is respected around the world as a master business and marketing mentor. He is the worlds leading expert on helping service-based entrepreneurs create $250,000 – $1,000,000 businesses working less than 20 hours a week with only one part-time assistant. Since 2004 James has helped thousands of business owners around the world design a freedom-based lifestyle so they experience financial freedom, freedom of time, freedom from staff, and freedom to live and travel anywhere in the world. Since 2009 James Roché has also been the head coach for Ali Brown’s yearlong Elevate program. He has also been the Creative Strategist and Creative Director for Evolving Wisdom, a 6 million dollar education and personal growth company.” To learn more about James and get his free special report “3 Success Strategies”, go to: http://www.rochemarketing.com.
Esther and Mette on Support and Community in Your Business
(Born To Influence: The Marketing Show, Episodes 28 & 29) To listen to Esther & Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Esther & Mette’s interview on VIDEO, click HERE. In this interview, we talked about: How to choose what groups to join that will actually really support you What to consider when choosing a mentor How to make a peer to peer relationship work and how to avoid getting into a power struggle in peer to peer relationships Why is it easier to make friends in the online marketing world then in the “real world” How to deal with friends and family when they don’t quite “get” your business What to keep in mind when leading a mastermind What we can learn from our pets re getting our creativity back How to get off the cycle of always just looking for the next challenge without recognizing your results How to avoid the syndrome called “supernova burnout
Jon Benson, Master Copywriter tells all about the VSL
(Born To Influence: The Marketing Show, Episodes 24 & 25) To listen to Jon’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jon’s interview on VIDEO, click HERE. In this interview, we talked with Jon about: How to figure out what your customers are actually looking for How to create rapport with strangers that at the first glance may not have been your “ideal customer” How to hook into people’s emotions How to use neurolinguistic programming in our sales copy to really engage people How to use “nightmare stories” to create even deeper levels of rapport The five key elements every sales letter must include How to create the “grand close” when making the offer in your sales letter How the average business owner can start creating sales letters that work What are the rookie mistakes ppl make even when they’re following a proven copywriting formula What is the ideal lenght for a VSL How many versions of your VSL your should test and what are the key components you must test to come up with a bench mark Book recommendations from Jon Benson (affiliate*): Fit Over Forty Jon Benson’s Bio: “Born to biological parents in Ugasandor, Malaysia, Jon Benson began his career at the age of 4 tending sheep and fur-bearing mammals. His father, Akkmar Hollester Benson, invented the manhole cover. None of that was true. However, Jon Benson is the CEO of Jon Benson Fitness, Inc., Fitology, Inc., and 3X Formulas, Inc. He is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, Jon’s 3X-style of video sale letter has generated over 10 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X VSL Formula live in corporate settings, as well as through courses on the Internet. He is also the creator of the 3X VSL Generator, the only automated tool and teaching program for Internet marketers looking to create professional sales copy quickly. Jon is also a 4-time bestselling author on the subject of fitness and nutrition, including “Fit Over 40”, “7 Minute Body”, and “The Every Other Day Diet.Ó They reside in Malibu, CaliforniaÉ and both of them really want a monkey.” To learn more about Jon, go to: 3xvsl.com or http://jonbensonfitness.com
Mette Muller on Managing Your Energy for Sustainable Business Success
(Born To Influence: The Marketing Show, Episodes 22 & 23) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Mette about: What is the natural fluctuation of energy when starting new projects and how much is too much Mette shared her story of her burnout 3 years ago Rejuvenation tips: what to do so you can turn your mind off of thinking about your biz How to structure our marketing so it’s not dependent on activities that deplete your adrenals When it is really time to get truly creative and take fun risks How to look at your team to get the most amount of productvity and movement for your next phase of growth in your business How to structure your time to ensure a healthy pattern of breaks vs work periods What to do to catch the warning signs of an upcoming burnout and how to prevent it The most key thing we need to look at when starting new strategies and projects Mette recommends: Pomodoro (productivity timer app)