Lou Bortone’s Video Marketing Strategies Revealed
(Born To Influence: The Marketing Show, Episodes 84 & 85) To listen to Lou’s interview on the Born To Influence PODCAST, click HERE. To watch Lou’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Lou about: The role of video in today’s marketing What types of video you can use as an alternative to “talking head” videos What equipment you need to
Joy Chudacoff Comes Up with Smart Solutions for Women Entrepreneurs
(Born To Influence: The Marketing Show, Episodes 78 & 79) To listen to Joy’s interview on the Born To Influence PODCAST, click HERE. To watch Joy’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Joy about: What makes people buy What to focus on when meeting new people (hint: it’s not your elevator pitch) What questions to ask to pre-screen your
Jaime Tardy on Connecting with Millionaires and Becoming One, Eventually
(Born To Influence: The Marketing Show, Episodes 76 & 77) To listen to Jaime’s interview on the Born To Influence PODCAST, click HERE. To watch Jaime’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jaime about: How she started a podcast interviewing millionaires even though she didn’t know any millionaires at the time Her biggest obstacles in starting a successful podcast and what she learned in terms of communication skills How to establish a connection with the speakers at conferences before you
Ryan Daniel Moran Takes the Fast Lane Toward Freedom
(Born To Influence: The Marketing Show, Episodes 74 & 75) To listen to Ryan’s interview on the Born To Influence PODCAST, click HERE. To watch Ryan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ryan about: How he built his brand I love Yoga entirely on FaceBook in less than a year to a seven figure business Why Ryan says email is a “dinosaur” How to use giveaways to get the ball rolling when introducing your product for sale How to use FaceBook ads to drive traffic to your community page How to be true to yourself in your marketing even if the product you’re selling is unrelated to your core beliefs How he got through a difficult time in his business and the revelation he took away from it His techniques on getting rid of negative self-beliefs The two things you need to
Ken McArthur on Making Major Impact
(Born To Influence: The Marketing Show, Episodes 72 & 73) To listen to Ken’s interview on the Born To Influence PODCAST, click HERE. To watch Ken’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ken about: How he created his first JV that brought in $250,000 recurring revenue in the first 6 months How he built a project to get his message out to 30 Million people in 30 days using volunteers How he creates and runs 30+ live events a year The secret that helped him build multiple sites that are in the top 3,000 most visited sites online (and it’s not through paid ads or SEO) What is a viral loop cycle and how can you
True Maverick Yanik Silver Shares How To Partner with Non Profits and Be Strategic with Your Marketing
(Born To Influence: The Marketing Show, Episodes 70 & 71) To listen to Yanik’s interview on the Born To Influence PODCAST, click HERE. To watch Yanik’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Yanik about: How to determine before committing something whether it’s a diversion or something that will help you towards your goal How to distinguish between “inner brat” and following your calling A case study on a company changing the world When corporate philanthropy is a gimmick and when is it real Partnerships with non-profits and how to make sure you
Jonathan Mizel On Understanding Your Market and Generating Traffic
(Born To Influence: The Marketing Show, Episodes 64 & 65) To listen to Jonathan’s interview on the Born To Influence PODCAST, click HERE. To watch Jonathan’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jonathan about: How he got inspired about emails back in 1993 when Clinton’s press secretary, DD Meyers responded to an email The surprising origins of Yahoo! The notion of the “contextual bridge” in modern day advertising and how to apply it to your business What’s the most important part (not the message) How to find your
Jim Palmer On the Power of Newsletters
(Born To Influence: The Marketing Show, Episodes 62 & 63) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch Jim’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jim about: Why email marketing can’t be the only piece in your content marketing strategy How paper & ink newsletters helped Jim grow his business Who to send your paper & ink newsletter to (customers vs prospects) When to get started with your direct mail What is the structure of a paper & ink newsletter An exercise that
Ric Payne On Results – Principa’s CEO is on a Mission
(Born To Influence: The Marketing Show, Episodes 54 & 55) To listen to Ric’s interview on the Born To Influence PODCAST, click HERE. To watch Ric’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Ric about: What was the mindset shift that made the biggest difference for him that set him on the path of success How he built a true community amongst his employees How he built his business before venturing online through workshops and speaking gigs How to get sponsors for your events How to build a stronger relationship with your clients for more referrals Recouping yourself after experiencing failures What he looked for in his new hires while growing a business that is now $470 million / yr The strategy for shifting your business so you move to high paying / low volume (as it relates to acquiring new clientele) Ric Payne’s Bio: “The Founders and management team of Principa have long been innovators and change-leaders in the global SME consulting arena. Ric Payne, Principa’s founder and CEO also founded Results- Accountants- Systems and the Accountants- Boot Camp programs, both of which were instrumental in revolutionizing the accounting profession around the world. He and co-founder Kerry Payne, together with their teams around the world, are passionate in the pursuit of their vision and mission and are committed to helping their member firms run a better practice, make more money for less effort, and make a real and lasting difference their work.” To learn more about Ric, go to: http://principa.net
Mette Muller on Traveling
(Born To Influence: The Marketing Show, Episodes 52 & 53) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch Mette’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Mette about: The truth about what it really takes to organize the logistics of a “locational freedom” based business How to deal with jet lag How to make sure you keep your health on track (diet, exercise etc) while traveling The hidden costs of not planning for buffer days On the concept of traveling light The app Mette uses too get adjusted to using melatonin, etc The secret weapon to avoid winter blues The apps we use to make travel paperwork etc easier Mette’s tips on how to communicate with your family when you need time to take care of yourself to rejuvenate in the long term The things she can’t travel without A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring Mette Muller recommends (affiliate*): Flight Aware app