To listen to Aaron’s interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Aaron’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Aaron about:

• The one thing you must avoid doing if you want a successful business
• How law firms can stand out in the market
• Commodity branding
• What you must do before building a web site
• How small businesses can create an effective marketing and sales funnel
• How to engineer referrals and reviews
• How to create a content roadmap for your content marketing strategy
• Content marketing for law firms and other small businesses
• Where you’re missing out on 80%of your potential business and how to avoid that
• How to get referrals from your best clients
• How to get reviews on Yelp and other review sites
• How to release and repurpose your content in your marketing
• What elements your web site must have
• Mistakes business owners make when getting started with content marketing
• How to maximize the traffic to your site
• How to curate content for your social media pages the right way
• The questions you should be asking about content marketing
• How to find your why

Aaron Recommends (*affiliate):

• Family Law Group
• SpeechPad
• Stand Out! (Aaron Fletcher)

Tweetable:

• It’s more about the funnel… then it is about just blind content ~Aaron Fletcher Click To Tweet

Aaron’s Bio:

“Founder of Geek-Free Marketing and Best Legal Practices, Aaron N. Fletcher is an online marketing, consultant, educator, speaker and nationally published author of the new book Stand Out: A Simple and Effective Online Marketing Plan For Your Small Business.

Over the last 18 years, Aaron has become the “go-to” sales and marketing expert to small business owners, startups and entrepreneurs including Nolo.com, Caring.com, and Jay Abraham.

Aaron’s mission is to help small business owners understand and implement simple yet extremely powerful marketing systems so they can achieve rapid business growth and financial freedom without spending a lot of time, money or technical overwhelm. Aaron’s unique and holistic approach combines traditional direct response marketing strategies with cutting-edge digital systems and tools. And a healthy dose of dry humor to boot.

When not coaching clients or noodling around the interwebs, Aaron enjoys spending time with his wife and 3 kids, reading, travel and jiujitsu (not always in that order).”

To learn more about Aaron Fletcher, go to: geekfree.net or bestlegalpractices.com

The post Aaron Fletcher Shares His Geek-Free Content Marketing Strategies appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Lars’ interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Lars’ interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Lars about:

• From the aerospace industry to a seven figure real estate business
• How he systematized his real estate agency
• How to use Craigslist to generate targeted leads
• How often to call your prospects depending on how long they’ve been in your funnel
• How he generated 30,000 leads for his real estate business
• What to do with our leads if you can’t reach them on the phone
• How to streamline your business
• How to grow a team for your real estate business
• How to filter your leads
• How to generate good leads even in a bad economy
• How to use content marketing for your real estate business
• Lead generation in real estate vs info marketing

Lars Recommends (*affiliate):

• Brendon Burchard High Performance Academy (Certification)
• MIT – Lead Response Study
• If By Phone – inbound call management for business

Tweetable:

“When things are going wrong… that’s when you CAN’T stop ” Click To Tweet

Lars’ Bio:

“Lars is currently broker/owner of RE/MAX Real Estate Experts in Charlotte, NC.
In 4 short years, Lars achieved Hall of Fame status with RE/MAX by earning in excess of $2.5M in gross commissions.

Lars currently leads a team of agents with combined 2012 production expected to be in excess of 275 sides and $60M in volume.

On his team, there are 2 Listing Partners, 6 Buyer Specialists, 3 Inside Sales Agents (2 Buyer and 1 Seller) and 3 Admin (Listing Mgr, Closing Coordinator and Marketing Mgr).

Lars graduated from Stevens Institute of Technology in 1995 with Bachelor’s of Engineering degree and from Duke University’s Fuqua School of Business in 2004 with Master’s of Business Administration degree.

Before starting in real estate sales in 2007, Lars worked in various corporate roles including engineering project management for a utility company, corporate finance analyst for an NYC investment bank and acquisitions & strategic planning for an aerospace company.

Lars openly admits that he owes much of his success to standing on the shoulders of giants (his coaches) and humble implementation.
While Lars loves the real estate business, his true inspiration is his family; he and his wife Julie have 2 children, Anders (4) and Kendal (almost 2).”

To learn more about Lars Hedenborg, go to: http://www.larshedenborg.com

The post Lars Hedenborg on Lead Generation, Productivity and Building a Successful Real Estate Business appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Clint’s interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Clint’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Clint about:

• How he found what’s unique about his product – and it’s butter!
• How he sold his product to 5-diamond resorts
• What did the shaman say that turned his career around
• How he turned his non-selling book to a bestseller
• Why you *must* have more energy on video
• How to get booked on TV
• How to do PR yourself the right way
• The mistakes he made on his first TV appearance
• How to do TV right
• What to avoid when going on TV
• How to use TV appearances in your marketing
• How he used TV appearances to get new clients while on the road
• What TV producers are looking for
• The problem when getting booked through a publicist
• How to make it easy for the producer to book you on their TV news segment
• How to create a TV segment proposal
• How he prepared to get on the Today Show
• What it takes to be on TV all the time
• How to create a hook that will get you booked on TV
• How to create a great demonstration for your TV booking
• The two things you need for effective marketing

Tweetable:

• “All business is *show* business” Click To Tweet

Clint’s Bio:

“Clint Arthur is the reigning GKIC Info-Marketer of The Year, and the world’s top expert on how to use Local ABC, NBC, CBS & FOX TV news and talk show interviews to create celebrity for lawyers, doctors, dentists, authors, speakers, coaches, and entrepreneurs of any kind.

Clint and his students (he calls them “Magic Messengers”) have booked themselves on more than 939 News & Talk show interviews, and National appearances on Good Morning America, the TODAY Show, Al Dia, The Daily Buzz, Better, The Balancing Act, Iron Chef America, etc.

His famous personal transformation experiences and frequent TV appearances inspire millions of people to live larger, more intensely, and with more impact on the world.”

To learn more about Clint Arthur, go to: http://clintarthur.com

The post Clint Arthur on Getting TV Appearances to Create Celebrity for Your Brand appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Drew’s interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Drew’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Drew about:

• How he built a 7 figure business in less than a year
• How to get the motivation to bring transformation about in your business and in your life
• The criteria he used with new clients to facilitate fast growth
• How he started his current business based on documenting the results of his early clients while working with them
• How to build a team that will further your vision
• How to use video in your screening process when hiring new employees
• Using documentary film making to grow your business
• Why he’s transitioning toward physical goods when scaling his business
• How to get motivated to do things you don’t feel like doing
• How he segments his buyers list to maximize profits
• How to duplicate the top 20% of your buyers
• How he marketed his book to become an Amazon bestseller in one of the most competitive categories
• How to get new leads from non-info product buyers to your info business
• How to title your book strategically to get SEO benefits
• How to leverage your platform to get on TV
• What your FaceBook page can do for you when pitching mainstream media
• Why he left a successful credit & debt business
• How he built his FaceBook strategy to create a strong bond with his community of 1MM + fans
• What you need to have in place if your business is expanding to China
• How to build relationships with A-list influencers

Drew recommends (affiliate*):

• Colbe Test (personality test)
• 80/20 Sales and Marketing (Perry Marshall)
• InfusionSoft
• Kristalytics
• Trust me I’m Lying (Ryan Holiday)
• Likealyzer
• Jim Novo
• Drilling Down (Jim Novo)
• The Science of Getting Rich (Wallace D. Wattles)
• Think and Grow Rich (Napoleon Hill)
• The 10x Rule (Grant Cardone)

Drew’s Bio:

“Drew Canole is a Nutrition Specialist, Transformation Specialist and national spokesperson for the benefits of juicing vegetables for health and vitality.

He is the founder of Fitlife.TV where he shares “Educational, Inspirational and Entertaining” videos and articles about health, fitness, healing and longevity.

Drew Canole’s transformation clients include celebrities, entrepreneurs, CEO’s, authors and personal development gurus.

The success of his first book on Juicing Recipes vaulted him to national attention as a first time author and has garned media and television attention in the form of book deals, TV talk show hosting and national endorsements from some of the leading national companies focused on health, wellness and athletics.”

To learn more about Drew Canole, go to: http://www.drewcanole.com or http://fitlife.tv

The post Drew Canole Shares His Strategies On Creating a Fit Life and Business appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Ryan’s interview on the Born To Influence PODCAST, click HERE.

 To watch Ryan’s interview on VIDEO, click HERE (coming soon).

In this interview, we talked with Ryan about:

• How he built his brand I love Yoga entirely on FaceBook in less than a year to a seven figure business
• Why Ryan says email is a “dinosaur”
• How to use giveaways to get the ball rolling when introducing your product for sale
• How to use FaceBook ads to drive traffic to your community page
• How to be true to yourself in your marketing even if the product you’re selling is unrelated to your core beliefs
• How he got through a difficult time in his business and the revelation he took away from it
• His techniques on getting rid of negative self-beliefs
• The two things you need to pay attention in order to continuously grow
• His simple method for getting motivated for things you don’t usually like to think about
• His formula on how to keep your social life healthy
• The criteria to keep in mind when choosing a business partner
• The future of media consumption
• His tips on targeting your market precisely

Tweetables:

• “All of us have nothing to loose. It’s just the perception that we put on things.” Click To Tweet
• “If you’re not ruffling a few feathers, you’re not trying hard enough” Click to Tweet
• “There’s always something that you bring to the table that enriches someone else’s life” Click to Tweet
• “Don’t go into business with people that are just like you” Click to Tweet

Ryan Daniel Moran recommends (affiliate*): 

• I Love Yoga on FaceBook
• Addicted To Working Out on FaceBook

Ryan’s Bio:

“Ryan Moran is a serial entrepreneur, comedian, world traveler, and author of “The Freedom Manifesto.”

Ryan believes that life is meant to be enjoyed, and that life is too short to do crap that you hate. He believes that life is as abundant and as happy as you decide it to be, and that we are all unlimited in our capacity to create, grow, and contribute.

Aside from his consulting practice, his yoga products business, his supplement company, his restaurant, his real estate investments, and his world traveling adventures, he runs FreedomFastLane.com to inspire, educate, and empower people to live extraordinary lives.”

To learn more about Ryan, go to:  http://freedomfastlane.com

The post Ryan Daniel Moran Takes the Fast Lane Toward Freedom appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Dr. Toubian’s interview on the Born To Influence PODCAST, click HERE.

 To watch Dr. Toubian’s interview on VIDEO, click HERE (coming soon).

In this interview, we talked with Dr. Toubian about:

• The thing she wishes they taught her in dental school
• The one thing you need to have in place in order to flourish
• How educating her prospects and patients helped her grow her business
• The impact of her email newsletter in her marketing
• What are the things you need to look at when starting to really grow your business

Tweetables:

• “Consistency is a huge part of marketing” Click To Tweet
• “If you don’t let people know, they’re not gonna walk in your door” Click To Tweet

Dr. Toubian’s Bio:

“I believe that people are unique, and so are their smiles. That’s why you’ll always receive one-on-one, friendly care — the sort of care I want for myself… or for my own family. Simply put, I’ll do whatever I can do to make your visit more comfortable and to give you a brighter, healthier smile.”

DDS: University of Southern California, Los Angeles, CA

To learn more about Dr. Toubian, go to: http://westwoodfamilydental.com

The post Dr. Katherine Toubian, DDS shares her Marketing Secrets appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Ric’s interview on the Born To Influence PODCAST, click HERE.

 To watch Ric’s interview on VIDEO, click HERE (coming soon).

In this interview, we talked with Ric about:

• What was the mindset shift that made the biggest difference for him that set him on the path of success
• How he built a true community amongst his employees
• How he built his business before venturing online through workshops and speaking gigs
• How to get sponsors for your events
• How to build a stronger relationship with your clients for more referrals
• Recouping yourself after experiencing failures
• What he looked for in his new hires while growing a business that is now $470 million / yr
• The strategy for shifting your business so you move to high paying / low volume (as it relates to acquiring new clientele)

Ric Payne’s Bio:

“The Founders and management team of Principa have long been innovators and change-leaders in the global SME consulting arena.

Ric Payne, Principa’s founder and CEO also founded Results- Accountants- Systems and the Accountants- Boot Camp programs, both of which were instrumental in revolutionizing the accounting profession around the world.

He and co-founder Kerry Payne, together with their teams around the world, are passionate in the pursuit of their vision and mission and are committed to helping their member firms run a better practice, make more money for less effort, and make a real and lasting difference their work.”

To learn more about Ric, go to: http://principa.net

The post Ric Payne On Results – Principa’s CEO is on a Mission appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Dan’s interview on the Born To Influence PODCAST, click HERE.

In this interview, we talked with Dan about:

• How to use LinkedIn groups to position yourself as an expert
• How to name your LinkedIn group the right way to optimize your lead gen and networking success
• How to capture leads from LinkedIn even if you’re not allowed to promote in a group
• What mindset we need to be able to directly reach out to prospects on LinkedIn
• How to optimize your LinkedIn profile as a business owner
• Make your LinkedIn profile rich with multimedia to generate more interest
• How to systematize your use of LinkedIn so you’re not overwhelmed keeping up with the 50 groups you joined
• How to incorporate LinkedIn in our marketing strategy
• The case study of a realtor that sold 24 houses from one customer she met on LinkedIn
• The LinkedIn strategy to grow your network by leaps and bounds
• How to avoid being labeled as as spammer when contacting people you don’t know on LinkedIn

Book recommendations from Dan Sherman (affiliate*): 

• Maximum Success with LinkedIn (Dan Sherman)

Dan Sherman’s Bio:

“I am the McGraw Hill author of Maximum Success with LinkedIn – a guide to the world’s largest professional networking site.The book combines my seven years’ experience on the site with over 20 years as a marketing executive.What makes my book is unique is that as a former marketing executive I focus on how people can use LinkedIn to do marketing: of themselves, their ideas, and their personal brand.I show readers how to achieve results fast.”

To learn more about Dan, go to: http:/linkedsuccess.com

The post Dan Sherman Shares His Best Tips for LinkedIn Success appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Esther & Mette’s interview on the Born To Influence PODCAST, click HERE.

 To watch Esther & Mette’s interview on VIDEO, click HERE.

In this interview, we talked about:

• How to choose what groups to join that will actually really support you 
• What to consider when choosing a mentor
• How to make a peer to peer relationship work and how to avoid getting into a power struggle in peer to peer relationships
• Why is it easier to make friends in the online marketing world then in the “real world”
• How to deal with friends and family when they don’t quite “get” your business
• What to keep in mind when leading a mastermind
• What we can learn from our pets re getting our creativity back
• How to get off the cycle of always just looking for the next challenge without recognizing your results
• How to avoid the syndrome called “supernova burnout

The post Esther and Mette on Support and Community in Your Business appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Todd’s interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Todd’s interview on VIDEO, click HERE.

In this interview, we talked with Todd about:

• Where the biggest breakthroughs come from in any market
• What drove him to work at nights, on the weekends etc for a full year when he started his first business while working as a VP at his high paying job
• The state of the info marketing world today – from the man that started in 2002
• What we need to have in place to get the best results in terms of conversion
• Step-by-step walk through with an example how to evolve the mktg message so it matches your market’s sophistication
• What are the key elements of a good marketing funnel
• How to use education based marketing that has your prospect at the edge of their seat waiting to hear about your offer

Book recommendations from Todd Brown (affiliate*): 

• Breakthrough Advertising (Eugene Schwartz)

Todd Brown’s Bio:

“Todd Brown has been knee-deep in the direct response marketing world for over a decade. His illustrious entrepreneurial journey began with him taking multiple markets by storm.

He was the brains behind the enormous launch of the first patent-pending multi-media marketing system for chiropractic physicians. He sky-rocketed one of his companies to the position of “#1 largest provider of marketing and business-growth training for bodywork professionals”. And, he’s co-orchestrated multiple six-figure internal launches within the internet marketing community.

Todd was formerly partners with Rich Scheffren at Strategic Profits, where he single-handedly created and launched over 15 profitable front-end marketing funnels, co-created the wildly successful Founders Club, and wrote a single sales letter that brought in almost $750,000.00 from just the internal
SP house list.

When Todd wasn’t busy growing his own companies, or those of his clients’, he was presenting his marketing ideas and methodologies on the same stage with best-selling authors like: Brian Tracy,
Michael Gerber, and many others, including as a faculty member for Jeff Walker at his original $10,000.00 per person Product Launch Manager Training.

Today, Todd is recognized as the foremost authority on engineering wildly profitable marketing funnels that produce leads and customers often at triple to quadruple the average value experienced by competitors.”

To learn more about Todd, go to: http://marketingfunnelautomation.com/author/todd

The post Todd Brown on Marketing and Sales Funnel Automation appeared first on Born To Influence - Thought Leadership For Founders.