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Facebook Livestreams are all the rage these days… and for good reason too.

Facebook is really pushing them – your friends and followers will get notified when you’re live, and even after the fact, that you *were* live!

There’s something special about watching something that’s happening *right now* – people feel intrigued to join in and participate in the conversation.

It’s a great way to build trust and engagement with your community –

so I hope you’re taking advantage of this and use livestreams as part of your content marketing strategy!

If you haven’t done a livestream yet –

well, there’s no time like the present! 🙂

And if you’re already using livestreams, here are a couple of tips

to get EVEN MORE EYEBALLS ON YOUR CONTENT, FOR FREE.

Step One:

Do a longer livestream – about 15-20 minutes, maybe even longer if you can. Share it from your business page to your personal profile while you’re live to get as many people on as possible.

Step Two:

Download the replay of your livestream and cut it up into smaller chunks (60 seconds or less).

Ideally, you’d have them edited. For example, add on subtitles (most people watch videos in their newsfeed with the sound off!) and a call to action at the end.

Step Three:

Publish the short snippets on other platforms – IG, Twitter, your personal Fb profile, etc. etc and direct your followers on those platforms to your Fb business page to watch the full video.

Step Four:

Re-broadcast one of your snippets on a loop using Fb LIVE. Make it so it plays your snippet back to back 3-5 times before stopping the livestream.

You’ll need an extra piece of software for this. I use OBS (Open Broadcaster Project) – it’s a great tool and it’s free.

You can do all kinds of fancy stuff to brand it – add a custom background, your logo, breaking news style news ticker running across the screen, and more.

Step Five:

Share the livestream playing your looped snippets from your business page onto your personal profile.

VOILA – you just got multiple times the audience on your content!

PS. If you’d like to get more visibility and more media, I am taking on a few select coaching clients. If this speaks to you and you’re ready to gear up your visibility, email me or message me on Facebook.

The post How To Maximize The Reach Of Your Facebook Livestreams And Get More Eyeballs On Your Content For FREE appeared first on Born To Influence - Thought Leadership For Founders.

I introduce the idea of sending guest recommendations (or, when the pitch is for me, topic recommendations for an interview) through a casual by the way type conversation.

It might be a phone call or a Facebook chat or something in person –

I ask Qs about THEM,

what they’re looking to do,

what their goals are,

what they’re missing and

what they could use help with –

and THEN I ask a bit about their show.

I find out about ideally what types of guests and topics they’d like to include and then I casually mention that I may have a couple of great recommendations for them and happy to send it their way if they’d like.

They ALWAYS SAY YES.

Now.

I send them an email – and now this email is considered a FOLLOW UP on our conversation.

So I say something like this:

It was so nice to chat with you earlier! 🙂 [Be specific and reference something here about what you talked about and how it impacted you.]

And here’s the MAGIC PHRASE:

*As promised*, here are a couple of great guest recommendations for your show: name, name, name.

Boom.

See what I did there?

I set it up so it’s something they already subconsciously said yes to, and now we’re just following through and getting the topics and the logistics sorted.

If you’re pitching yourself, you can do the exact same thing.

The only difference is, instead of guest recommendations, you’ll say TOPIC IDEAS and give them a couple of bullet points (well written headlines that their audience would resonate with),

instead of names of guests you’re recommending for their show.

PS. If you’d like to learn more about this process and get your own pitches dialed in, I am taking on a couple of coaching clients to do just that. If this feels like it’s you, email me or message me on Facebook.

The post How To Get Psychological Buy-In BEFORE You Pitch Yourself To The Media appeared first on Born To Influence - Thought Leadership For Founders.

At least, that’s how I felt for the longest time and so I AVOIDED being seen as much as possible.

I’d tell myself, I like my privacy.

And the truth is, I really do.

I’m an introvert to the max.

A hermit.

I literally live in the desert and I only see people in person when I decide I want to.

But then three years ago, I made a decision to do *some* publicity, mostly with the idea of getting new coaching clients.

Well, I managed to get myself on one of the top podcasts in the world right away and the outcome wasn’t at all what I expected…

I found it was the catalyst for developing a new FRIENDSHIP with one of the top influencers in the space – someone I collaborated with on many different things since then.

But back to being uncomfortable about being public, and avoiding being seen –

it’s kind of crazy, especially in my line of work.

Former actor, now building a personal brand…

And yet, trying to hide.

I know you can hear me…

I know you might be in the same boat too.

You’re an entrepreneur with a meaningful message and you need to get it out there.

But if you are ambivalent about actually sharing your message at scale –

how on Earth is it ever going to happen?

You’ll be self sabotaging yourself at every turn.

(Ask me how I know..)

Here’s the thing.

You just have to GET OVER YOURSELF, Babes.

You have to MAKE A DECISION that you’re no longer hiding,

that what you have to say is important,

that people need to hear it –

otherwise, how are things going to change?

You were born to make a difference,

to build a business that has an IMPACT,

to become INFLUENTIAL –

and you can’t do it half assed.

*Kind of trying* is not good enough.

Think about it – if you don’t do it, who will?

Are you gonna let someone else share the essence of YOUR MESSAGE

and do a crappy job,

while you’re watching them,

secretly criticizing them and maybe even feel jealous at time?

Are you going to let YOUR TRIBE be guided by someone else,

who –

let’s just be honest,

can’t do it half as good as you?

Are you a leader of a follower?

That’s what I thought… 🙂

It’s time to get over yourself babes.

It’s time to step up and, as Jay Abraham called me out on it a couple of years ago –

GET YOUR BUTT OUT THERE.

Deal?

Deal. 🙂

PS. If you know this is you, if you know you need more publicity and better, higher level connections, message me. I am taking on a couple of new clients -if you know it’s your time to shine, email me or message me on Facebook.

The post Get over yourself, Babes… It’s your time to shine appeared first on Born To Influence - Thought Leadership For Founders.

But what if you had a resource that let you basically create endless story ideas and pitch angles by simply linking it to something that’s happening soon?

The key thing to understand that it’s not about you.

Not even when you’re building a personal brand.

It’s about what that audience would find interesting, valuable or fascinating.

And that’s where linking comes in.

You can link to so many things…

Upcoming holidays.

Local events.

Celebrity stories.

Stuff that’s happening in the news.

And sure, lots of media savvy entrepreneurs know and use this stuff – but there’s always room for more, and there’s room for you, IF you do it in a way that’ll make YOUR MESSAGE STAND OUT.

For example, one of the most powerful strategies for pitching yourself to the media is being current when linking to an upcoming holiday.

And I’m not just talking about Christmas, and Valentine’s Day, and the like.

I’m talking about LESSER KNOWN HOLIDAYS.

Yes, it’s counterintuitive but just trust me on this.

Look at the “weird” official holidays and see how you can loosely relate it to your expertise or an aspect of your brand and what you stand for.

For example, today is Positive Thinking Day.

(Seriously, I’m not making this up.)

What angles and pitches and helpful tips could you craft that relate to positive thinking or motivation and that also allows you / your product to be featured?

Use this as a brainstorming exercise b/c I’m sure you can come up with at least five ideas…

And then, as a next step, look ahead in your weird holidays calendar and prepare pitches AHEAD OF TIME so that you target the appropriate media outlets at least 2-4 weeks before the actual holiday.

Then, start pitching yourself accordingly.

That way, you’ll always have new stories and media opportunities lined up.

PS. If you’d like help with this, I’m taking on a handful of new clients for coaching and done for you publicity services. If you’d like to learn more, email me at esther@borntoinfluence.com.

The post How To Create Endless Story Ideas And Pitch Angles For The Media appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Tyler’s interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Tyler’s interview on VIDEOuse it to get better rankings while focusing on your end users, click HERE. (coming soon)

In this interview, we talk with Tyler about:How a search engine “thinks” and how you can

• The main components of SEO
• The pros and cons of buying pre-owned web sites and domain names from an SEO stand point
• The truth about backlinking strategies and their value for your site’s rankings
• How to optimize your site if you host large files (e.g. audio and video)
• How to differentiate your content in an over-saturated niche
• How to name your content files for best ranking results
• How to choose a great SEO consultant or provider
• The role of offline marketing if you are relying on SEO
• Behind the scenes of a result driven SEO company
• How to use Google news for newsjacking to get better rankings for your site
• How to use Google authorship when building your expert status for your personal brand

Tweetable:

• “Social media has become a huge part of the ranking factors for a web site” Click To Tweet

Tyler’s Bio:

“Founder of Orange County SEO (www.ocseo.com), Owner of Surfline/WaveTrack Inc (www.surfline.com). Multi-Internet Business Owner / SEO Consultant – Piloting several online-based business, while helping business owners and professionals maximize Internet visibility and revenue through search engine optimization, sales conversion and website systematization strategies.

Specializing in SEO & Digital Marketing agency fulfillment and consulting, Tyler Collins assists search engine optimization firms, online marketing agencies, and C-suite executives at large media companies with business expansion, infrastructure reorganization, and process systematization, to achieve performance goals with internal technical staff and client retention across a swath of results-based digital marketing services.

Offers turn-key, white-labeled, search engine optimization & proprietary website ranking methodology for SEO companies. Actively delivering silent back-end SEO processes for dozens of front facing SEO firms.

Relentlessly studies search engine trends, website compliance algorithms and quality standards, while consistently testing, tracking, and measuring cutting-edge organic ranking tactics by synthesizing research and knowledge into freshly engineered, dynamic, future-proof SEO models.

Recently launched a proprietary “Reputation Management” system designed to cleanse organic search results and remove prominently placed negative content about businesses, executives, athletes, celebrities, and any searched name.

Specializes in analyzing, planning & executing ROI driven marketing programs for small, medium, and large websites to establish and maintain a successful marketing presence in large industries.”

To learn more about Tyler Collins, go to: ocseo.com, connect with him on LinkedIn or send him an email to: tyler@ocseo.com.

The post Tyler Collins Shares his SEO Strategies appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Geoff’s interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Geoff’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talk with Geoff about:

• How to keep your webinar quality and results consistent
• How to build a team that delivers outstanding customer service
• How to do outsourcing the right way
• How to keep the energy of a live webinar when you record and automate your process
• How to create profitable webinars
• The four biggest mistakes webinar presenters make
• Videos vs automated webinars
• How to create engagement with your webinar attendees, even if it’s automated
• The do’s and dont’s of profitable webinars
• How to structure a webinar presentation that converts
• How to create a hook that draws people in at the top of your webinar
• How to segment your list in your follow up after the webinar for massive conversions
• How professional services businesses (doctors, lawyers, etc) can use webinars to get more business
• How to use scarcity & urgency for sales conversions with automated webinars
• Why you should NOT offer replays for your webinars
• PLUS: Geoff turns the table and asks us each a question about influence

Resources mentioned & recommended (*affiliate):

• The Naked Interview (David Jensen)
• LeadPages (opt-in and conversion pages)
• Think & Grow Rich (Napoleon Hill)
• InfusionSoft (email marketing software)
• Stealth Seminar (automated webinars)

Tweetable:

• “Think of what you could be in terms of… superhuman” Click To Tweet

Geoff’s Bio:

“I currently run multiple successful business and work with business owners who want to rapidly improve results. You probably have heard of some of my businesses such as OnlineMeetingNow, StealthSeminar, etc.

In fact StealthSeminar was made for my use — personally.

I was born in Washington State to blue-collar parents. I had two loves as a kid: hypnosis and marketing. I got in trouble in sixth grade for hypnotizing classmates at camp. That sounds strange to me now, but ultimately that lead to a very successful career in Stage Hypnosis.

I built that business with my spouse Wendy. She is the brains in the family. Together we toured all over the United States, profiting, performing and having fun. Playing to as many as 25,500 people (opening up shows for rock bands and hip hop acts). Ultimately other entertainers took note and started asking us to help them.

That led to a series of products and training material that help entertainers around the world to this day. In fact, my Stage Hypnosis book is typically the best selling or second best selling stage hypnosis book on Amazon.

In 2004, our son, Riddick, was born in Edmonds, Washington. A NOV0640.jpg 73 documents.jpg 18 documents 150×150 Aboutmonth after his birth, we moved to Arizona, where we reside to this day.
I have come a long way from the kid who grew up blue collar.

Due to my unique knowledge of marketing, automation and psychology it has allowed us to excel. We now have time to do only things we truly enjoy. My passion is boxing. You will generally find me seated in the audience on Showtime and HBO Boxing events.”

To learn more about Geoff Ronning, go to: geoffronning.com

The post Geoff Ronning on Webinars that Convert appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Los’ interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Los’ interview on VIDEO, click HERE. (coming soon)

In this interview, we talk with Los about:

• The signs that show it’s time to scale up your marketing
• How to find out who your buyers are
• Giving your best content away for free vs offering a tripwire
• How to price your initial offer
• How to nurture the relationship with people on your list
• What to do with people that don’t open your email
• How to figure out what products to offer in your upsell
• How to test your upsells when you first offer it
• What corporate sponsors and advertisers are looking for
• How the audience’s response changed since he shifted his interviewing style
• Why he plans for 2 years from the initial lauch of his show
• How to do market research the right way
• How to create rapport with strangers
• How to remain authentic when youre influenced by the leaders in your space
• How to keep consistent with your blogging strategy when you’re testing
• How to diversify your marketing channels

Los Recommends (*affiliate):

• DataReach
• Rob Walling – StartUps for the Rest of Us (podcast)
• Scott Britton: LifeLong Learner (blog)
• Scott Britton: The competitive Edge
• Hustle and Flow (article by Los Silva)
• BizDev Bible (article by Los Silva)
• Influence (Robert Cialdini)
• Outwitting The Devil (Napoleon Hill)
• Brainfluence (Roger Dooley)
• Neuromarketing (blog)

Tweetable:

• You need to have YOUR voice… and that’s what people are gonna be attracted to ~ Los Silva Click To Tweet

Los’ Bio:

“Los Silva started out working with Fortune 500 clients such as Red Bull, Budweiser, and Walt Disney World on business development.. He later went on to co-found a digital education startup which has had courses in colleges and universities across the nation such as Baylor, MIT, and Wake Forest. Currently he is the Co-Founder of Startup Jungle , he helps startups with business development and growth.”

To learn more about Los Silva, go to: startupjungle.com or connect with him on Freedom Strategies.tv.

The post Los Silva on Marketing StartUps and Creating Rapport with Your Community, Jungle Style appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Gail’s interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Gail’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talk with Gail about:

• What writing a book can do for you and your business
• How to market your book
• Common mistakes when self-publishing a book
• The truth about ISBN numbers and why it matters
• When to line up the editing and marketing for your book
• How to map out your marketing plan for your book that works for your personality
• Creative marketing strategies for generating buzz for your book
• How to create a reader group for feedback during the writing process
• How to use your book to your advantage when negotiating your speaking fees
• How to use your book for prospecting and customer retention

Gail Recommends (*affiliate):

• CreateSpace

Tweetable:

• You have to wear two hats…author and marketer ~ Gail Woodard  Click To Tweet

Gail’s Bio:

“Born in Boston, I graduated from Albertus Magnus College and earned an MBA from Yale University. After fifteen years in the corporate world focused on strategic planning and marketing, I closed my consulting practice to begin a new adventure – home-schooling my three sons, then ages 8, 6 and 3. For the next decade, we learned and grew together, exploring all our Santa Barbara, CA neighborhood had to offer, traveling around the U.S. and living in both Mexico and France.

Later I lived in southern Arizona where I taught finance & management at the University of Arizona South and yoga in my home studio. Most recently I’ve become ‘happily homeless,’ exploring parts of the U.S. and Latin America as I continue to grow my publishing services business, www.DudleyCourtPress.com. Thanks to technology, I’m always in touch with my clients and team, as well as with family and friends, around the globe.

As publisher and author coach at Dudley Court Press, I help authors clarify and achieve their publishing goals. My way of living a joyful life today is to assist business and wellness professionals get their books done, and done right. Using technology and taking advantage of all the offerings within the publishing industry today, my team helps authors make the right strategic choices for writing, designing, publishing and marketing meaningful books. If you’ve got a book project in mind, or if you’ve got questions about living your live more joyfully, please visit www.DudleyCourtPress.com and drop me a note.

Life on this Earth is short – why not make it sweet? Here’s to your joy! -Gail Woodard”

To learn more about Gail Woodard, go to: dudleycourtpress.com.

The post Gail Woodard on Publishing Your Book to Grow Your Business appeared first on Born To Influence - Thought Leadership For Founders.

 To listen to Ian’s interview on the Born To Influence PODCAST, click HERE.

 To watch a little bit of Ian’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talk with Ian about:

• The practical differences between marketing and advertising for small businesses vs large companies
• How to get your value across even if you’re introverted or shy
• How to differentiate between strategies that don’t suit you vs being lazy
• The differences between selling and marketing the intangible vs the tangible
• How to offer a “test drive” to demonstrate your skills when selling a service without doing free coaching sessions
• The intangible elements of the sales conversation and how to go beyond talking about the deliverables
• Follow up marketing and how to build confidence in your prospects
• The best media you can use to offer your prospects to experience working with you
• How to know when drilling down to find the niche is enough and you need to start marketing
• The formula of figuring out how to be distinguished
• How to create a good value proposition for coaches and consultants
• What kind of content to put in your email marketing campaigns
• How to nurture the relationship with your prospects so that they want to work with you how to conduct strategy sessions that convert
• The future of webinars
• How to build a connection with your audience
• How to close the sale without being pushy

Ian Recommends (*affiliate):

• Good To Great (Jim Collins)
• Email Persuasion (Ian Brodie)
• Email Persuasion Bonuses (Ian Brodie)

Tweetable:

• It’s the ultimate form of credibility to have done it yourself ~ Ian Brodie  Click To Tweet

Ian’s Bio:

“Ian Brodie works with consultants, coaches and other professionals to help them attract and win more clients. He teaches them how to market effectively, how to become seen as leaders in their field, and how to nurture relationships and win business through email marketing.

He was recently named as one of the “Top 50 Global Thought Leaders in Marketing and Sales” by Top Sales World magazine, and one of the “Top 25 Global Influencers in Sales and Sales and Sales Management” by OpenView Labs. Salesforce.com picked him as one of their “Social Business Dream Team” and Raintoday.com named his website as one of the “Resources of the Decade” for Professional Services Marketing.

He lives in Cheshire in the UK with his wonderful and understanding wife Kathy who put up with him agonising over this book, and their two fantastic kids Chris and Robs. He’s a long-suffering Newcastle United supporter and in his spare time he likes to practice and perform close-up magic (though not very well).

After working his socks off building a consulting business that depended on his personal involvement and effort to win new clients, he discovered that through online and email marketing he could reach and help more people, have more impact, and win a lot more business. He’s personally used the strategies he outlines in this book to grow his own and his clients’ businesses. And if you follow the strategies outlined in his books, you can do the same.”

To learn more about Ian Brodie, go to: ianbrodie.com.

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