Jon Benson, Master Copywriter tells all about the VSL
(Born To Influence: The Marketing Show, Episodes 24 & 25) To listen to Jon’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jon’s interview on VIDEO, click HERE. In this interview, we talked with Jon about: How to figure out what your customers are actually looking for How to create rapport with strangers that at the first glance may not have been your “ideal customer” How to hook into people’s emotions How to use neurolinguistic programming in our sales copy to really engage people How to use “nightmare stories” to create even deeper levels of rapport The five key elements every sales letter must include How to create the “grand close” when making the offer in your sales letter How the average business owner can start creating sales letters that work What are the rookie mistakes ppl make even when they’re following a proven copywriting formula What is the ideal lenght for a VSL How many versions of your VSL your should test and what are the key components you must test to come up with a bench mark Book recommendations from Jon Benson (affiliate*): Fit Over Forty Jon Benson’s Bio: “Born to biological parents in Ugasandor, Malaysia, Jon Benson began his career at the age of 4 tending sheep and fur-bearing mammals. His father, Akkmar Hollester Benson, invented the manhole cover. None of that was true. However, Jon Benson is the CEO of Jon Benson Fitness, Inc., Fitology, Inc., and 3X Formulas, Inc. He is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, Jon’s 3X-style of video sale letter has generated over 10 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X VSL Formula live in corporate settings, as well as through courses on the Internet. He is also the creator of the 3X VSL Generator, the only automated tool and teaching program for Internet marketers looking to create professional sales copy quickly. Jon is also a 4-time bestselling author on the subject of fitness and nutrition, including “Fit Over 40”, “7 Minute Body”, and “The Every Other Day Diet.Ó They reside in Malibu, CaliforniaÉ and both of them really want a monkey.” To learn more about Jon, go to: 3xvsl.com or http://jonbensonfitness.com
Jeff Moore is Wild About Seafood and Marketing, especially on Thursdays in the Boardroom
(Born To Influence: The Marketing Show, Episodes 20 & 21) To listen to Jeff’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jeff’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Jeff about: The five questions he asks his customers that helped him save his customers 3.5 M dollars over the last 6 years – and these work for ANY business His MasterMind, the Thursday Night Boardroom that started with 4 people and now regularly hosts as many as 40+ entreprenerurs with highly successful businesses How he helped a client raise 5 M in a 50 minute conversation His formula how to break the ice with a customer that walks into a brick and mortar The formula for presentations / webinars etc His practice on how to put together a team that is productive and really performs Jeff Moore’s Bio: President of International Pacific Seafoods, Inc. – A Specialty Importer, Customer Processor and Trader of Premium Quality, Chef Ready Frozen Seafood to the Foodservice and Retail segments. Primarily Foodservice driven. Trusted advisor to Foodservice Distributors, Multi-Unit Chain Restaurants and various industry professionals from established enterprises outside of the food industry. Known for short turn sales cycles, high conversions, value based quantifiable business solutions, team building and World Class lifelong customer and supplier relationships. Experienced leader, coach and speaker. Creator of multilayer strategic initiatives involving suppliers and customers in tandem that share a common language called ValYOU. President of Wild Things Seafood – A direct to consumer business that provides Premium Quality, Chef Ready Seafood, Beef, Pork, Lamb, veal and Poultry via Online and Warehouse Sales. Passionate about marketing, providing actionable solutions, value creation and developing world class relationships and extraordinary performers. Founder of a Business, Marketing and Life Style Mastermind Group called Thursday Night Boardroom with over 200 members in 17 different countries from dozens of industries. Big Game Tracker, Professional Treasure Hunter, Featured Storyteller, Passionate Coach, Teacher and Lifelong Learner. I believe all businesses have the same overriding purpose… To drive new, increased and/or more profitable consumption of their product, service or message. This means we all share a common core language and goal. When we work together using this premise, a mutually beneficial relationship occurs. These are the relationships that transform businesses and lives into world class extraordinary performing partnerships. I live my life by one motto… Learn to Teach, Teach to Know, Know and Share and Share with PASSION! To learn more about Jeff, go to: http://internationalpacific.com
Jim Kukral’s Attention is on Authenticity
(Born To Influence: The Marketing Show, Episodes 18 & 19) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jim’s interview on VIDEO, click HERE. In this interview, we talked with Jim about: What does a “lifestyle business” REALLY mean How to get attention (and reactions) the right way What changed in Internet Marketing over the last 17 years The future of content marketing How to get started with writing a book The biggest mistakes he made in his business – why, what and what he should have done instead Book recommendations from Jim Kukral (affiliate*): Attention! (Jim Kukral) SPECIAL BONUS for you, Influencer: Source: http://www.jimkukral.com/wp-content/uploads/2012/12/13-reasons-infographic1.jpg Jim Kukral’s Bio: Jim Kukral is a 16-year Internet marketing professional who was recently named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. To learn more about Jim, go to: http://www.jimkukral.com
Sue Painter, The Most Confident Marketer
(Born To Influence: The Marketing Show, Episode 14 and 15) To listen to Sue’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Sue about: How she got to be booked a YEAR in advance within the first year of business The key criteria to choosing what events to attend What a good marketing plan looks like What to include with your ebook to make it appealing to your customers SPECIAL BONUS for you, Influencer: Get Sue’s template, The Simple Business Plan for Solo Professionals at http://bit.ly/suebizplan Use coupon code: ESTHER to get 50% off Sue Painter’s Bio: While I worked for someone else for the first part of my career, I’ve been an entrepreneur since I was a little kid, and eventually that entrepreneurial energy caused me to leave the “work for someone else” world. As an adult, I’m a serial entrepreneur who has birthed two highly successful businesses and partners in successful joint ventures every year. Before I stepped out on my own over 15 years ago, I established, directed and grew programs for several organizations, some of which were award-winning and had an international reach. I know what it is to meet with a potential customer and walk away with a contract for half a million dollars, and I know what it feels like to walk away empty-handed, too. My training and experience is deep and broad. Frankly, I don’t think you will find another business mentor who has the background in running organizations, building businesses, or working on her own personal and business growth as much as I have. I knows exactly what it takes for self-employed business owners to grow a business that matches their dreams. My claim to fame in my first business (a medical massage clinic that I sold at the end of 2010) was that I was personally booked an entire year in advance after my first two years in business. My success in building the business and enlarging it into the clinic it is today was shared in many articles published in Massage Magazine, where I wrote most of the business building articles for several years. Those articles have ended up being republished in several books and journals from the U.S. to Africa. My deep intuitive skills in my work were recognized in 2009 when I was named one of Knoxville’s 10 Top Women of Wellness by Natural Alternatives Magazine. I’ve always been a mentor to others. I love to encourage and teach. In fact, after my massage clinic became so successful, so many entrepreneurs asked me to help them grow their businesses that I founded The Confident Marketer in 2005. Since then, I’ve worked with hundreds of business owners (and a few budding business owners, too). I coach, mentor, teach, encourage, support and challenge each one to gain the planning, business basics, and mindset that keeps them focused and profitable as small business owners. To do well in business takes personal growth. I’ve been pursuing my own personal development for many years, being mentored by spiritual masters through workshops, training, study groups, and one-on-one work. My teachers include Ram Dass, Susan Thesenga, Krishna Das, Jacqueline Small, Christina Page, and Carolyn Myss as well as many lesser-known but profoundly wise teachers. To learn more about Sue, go to: http://confidentmarketer.com
Mike Hill, The Original Super Friend (Internet Marketing)
(Born To Influence: The Marketing Show, Episodes 6 & 7) To listen to Mike’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mike’s interview on VIDEO, click HERE. In this interview, we talked with Mike about: How to increase customer retention How to use “value Trojans” How to use retargeting campaigns without becoming obtrusive How to create instant emotional connection with your prospects and customers How he founded Internet Marketing Super Friends (IMSF), a group with over 6,000 members (and a 10,000 person waiting list) and why it is spam free Book recommendations from Mike Hill (affiliate*): Predictably Irrational (Dan Ariely) The Art of Persuasion: Winning Without Intimidation (Bob Burg) The Power of Full Engagement (Jim Loehr & Tony Schwartz) Think and Grow Rich (Napoleon Hill) SPECIAL BONUS for you, Influencer (COMING SOON): Cut the 10,000 person waiting list to join Internet Marketing Super Friends, the FaceBook group where the gurus hang out (and it’s FREE!): http://internetmarketingsuperfriends.com/influence (<– COMING SOON!) More gifts from Mike Hill: Banner Retargeting: http://www.bannerretargeting.com CPA Tsunami special access files: Part 1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_1.mp4 Part 2-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt1.mp4 Part 2-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt2.mp4 Part 3-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt1.mp4 Part 3-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt2.mp4 Part 4, 5 and 6: https://s3.amazonaws.com/T1Archive/course/CPATsunami_4_5_6.mp4 Part 7: https://s3.amazonaws.com/T1Archive/course/CPATsunami_7.mp4 Part 8: https://s3.amazonaws.com/T1Archive/course/CPATsunami_8.mp4 Part 9: https://s3.amazonaws.com/T1Archive/course/CPATsunami_9.mp4 Part 10: https://s3.amazonaws.com/T1Archive/course/CPATsunami_10.mp4 Part 11: https://s3.amazonaws.com/T1Archive/course/CPATsunami_11.mp4 Part 12: https://s3.amazonaws.com/T1Archive/course/CPATsunami_12.mp4 Part 13: https://s3.amazonaws.com/T1Archive/course/CPATsunami_13.mp4 Part 14: https://s3.amazonaws.com/T1Archive/course/CPATsunami_14.mp4 Part 15: https://s3.amazonaws.com/T1Archive/course/CPATsunami_15.mp4 Part 16: https://s3.amazonaws.com/T1Archive/course/CPATsunami_16.mp4 Part 17: https://s3.amazonaws.com/T1Archive/course/CPATsunami_17.mp4 Part 18: https://s3.amazonaws.com/T1Archive/course/CPATsunami_18.mp4 Part 19: https://s3.amazonaws.com/T1Archive/course/CPATsunami_19.mp4 Mike Hill’s Bio: Mike Hill is most recently known for his work as founder of the incredibly successful and influential group “Internet Marketing Super Friends”. His experience over 14 years as a marketing coach, media buyer, conversion specialist and empathic marketer have allowed him to cultivate his unique ability to guide and influence others to find a more fulfilling and rewarding path in business and life. Mike’s experiences in creating and managing campaigns that touch billions has made him consciously aware of the profound power that advertisers have and how to use this power responsibly. His only educational product CPA Tsunami, released in 2008 broke new ground in content delivery expectations for high price point products, and set the bar for over delivery. Every time Mike takes the stage, his consistent message of doing what is right, over what appears to be most profitable, wins crowds and hearts. With the amount of time Mike has dedicated to family and lifestyle, he is undoubtedly the most influential voice, you have never heard, and proud of that fact. To learn more about Mike, go to: http://internetmarketingsuperfriends.com/category/internet-marketing-training/mike-hill/