Dennis Rosenberg on How to Properly Use PPC ads
(Born To Influence: The Marketing Show, Episodes 32 & 33) To listen to Dennis’ interview on the Born To Influence PODCAST, click HERE. To watch Dennis’ interview on VIDEO, click HERE. In this interview, we talked with Dennis about: Dennis’ journey from a boutique ad agency in NY to specializing in paid online advertising Dennis debunks the myth of “free” online advertising through visibility What’s better for sales: branding or direct response advertising The key elements of setting up a PPC campaign so that it yields measurable and profitable results How to build an email sequence that gets good opens The key questions to ask yourself when setting up the framework for your marketing message How to “keep the conversation going” once they clicked on your ad – what to say on the landing page, etc Dennis Rosenberg’s Bio: “Dennis Rosenberg is a senior level executive with over 25 years marketing, sales and computer experience. Online since 1998, he has focused extensively on medical internet marketing since 2007. Previously Dennis served for three years as VP, Marketing at Bacchus Vascular, Inc., a privately-held medical device company, which was acquired by Covidien in March, 2009. Subsequent to the acquisition, he served on the Covidien transition team for 15 months. Prior to that, Dennis spent three years as VP, Marketing and International Sales at VNUS Medical Technologies, Inc., a previously publicly-held medical device company (formerly NASDAQ: VNUS) which was also acquired by Covidien in 2009. Previously Dennis was co-founder and VP, Marketing & Sales, for three medical device start-up companies: Eclipse Surgical Technologies (IPO in 1996 at a valuation of $300M), MD DataDirect (acquired) and Atlantis Catheter Company (acquired). Dennis’ consumer marketing experience includes roles as a VP of the software distribution division of Random House, at that time the world’s largest information publisher, and Art Director at a boutique New York City advertising agency, Serino & Coyne. Dennis has a degree in computer programming from New York University, where he also studied at the School of Film and Television.” To learn more about Dennis, go to: http://dennisrosenberg.com
Todd Brown on Marketing and Sales Funnel Automation
(Born To Influence: The Marketing Show, Episodes 26 & 27) To listen to Todd’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Todd’s interview on VIDEO, click HERE. In this interview, we talked with Todd about: Where the biggest breakthroughs come from in any market What drove him to work at nights, on the weekends etc for a full year when he started his first business while working as a VP at his high paying job The state of the info marketing world today – from the man that started in 2002 What we need to have in place to get the best results in terms of conversion Step-by-step walk through with an example how to evolve the mktg message so it matches your market’s sophistication What are the key elements of a good marketing funnel How to use education based marketing that has your prospect at the edge of their seat waiting to hear about your offer Book recommendations from Todd Brown (affiliate*): Breakthrough Advertising (Eugene Schwartz) Todd Brown’s Bio: “Todd Brown has been knee-deep in the direct response marketing world for over a decade. His illustrious entrepreneurial journey began with him taking multiple markets by storm. He was the brains behind the enormous launch of the first patent-pending multi-media marketing system for chiropractic physicians. He sky-rocketed one of his companies to the position of “#1 largest provider of marketing and business-growth training for bodywork professionals”. And, he’s co-orchestrated multiple six-figure internal launches within the internet marketing community. Todd was formerly partners with Rich Scheffren at Strategic Profits, where he single-handedly created and launched over 15 profitable front-end marketing funnels, co-created the wildly successful Founders Club, and wrote a single sales letter that brought in almost $750,000.00 from just the internal SP house list. When Todd wasn’t busy growing his own companies, or those of his clients’, he was presenting his marketing ideas and methodologies on the same stage with best-selling authors like: Brian Tracy, Michael Gerber, and many others, including as a faculty member for Jeff Walker at his original $10,000.00 per person Product Launch Manager Training. Today, Todd is recognized as the foremost authority on engineering wildly profitable marketing funnels that produce leads and customers often at triple to quadruple the average value experienced by competitors.” To learn more about Todd, go to: http://marketingfunnelautomation.com/author/todd
Jon Benson, Master Copywriter tells all about the VSL
(Born To Influence: The Marketing Show, Episodes 24 & 25) To listen to Jon’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jon’s interview on VIDEO, click HERE. In this interview, we talked with Jon about: How to figure out what your customers are actually looking for How to create rapport with strangers that at the first glance may not have been your “ideal customer” How to hook into people’s emotions How to use neurolinguistic programming in our sales copy to really engage people How to use “nightmare stories” to create even deeper levels of rapport The five key elements every sales letter must include How to create the “grand close” when making the offer in your sales letter How the average business owner can start creating sales letters that work What are the rookie mistakes ppl make even when they’re following a proven copywriting formula What is the ideal lenght for a VSL How many versions of your VSL your should test and what are the key components you must test to come up with a bench mark Book recommendations from Jon Benson (affiliate*): Fit Over Forty Jon Benson’s Bio: “Born to biological parents in Ugasandor, Malaysia, Jon Benson began his career at the age of 4 tending sheep and fur-bearing mammals. His father, Akkmar Hollester Benson, invented the manhole cover. None of that was true. However, Jon Benson is the CEO of Jon Benson Fitness, Inc., Fitology, Inc., and 3X Formulas, Inc. He is the creator of the video sales letter, which ushered in a new form of selling on the web. To date, Jon’s 3X-style of video sale letter has generated over 10 billion dollars in sales for hundreds of entrepreneurs and businesses. He now teaches his 3X VSL Formula live in corporate settings, as well as through courses on the Internet. He is also the creator of the 3X VSL Generator, the only automated tool and teaching program for Internet marketers looking to create professional sales copy quickly. Jon is also a 4-time bestselling author on the subject of fitness and nutrition, including “Fit Over 40”, “7 Minute Body”, and “The Every Other Day Diet.Ó They reside in Malibu, CaliforniaÉ and both of them really want a monkey.” To learn more about Jon, go to: 3xvsl.com or http://jonbensonfitness.com
Mette Muller on Managing Your Energy for Sustainable Business Success
(Born To Influence: The Marketing Show, Episodes 22 & 23) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. In this interview, we talked with Mette about: What is the natural fluctuation of energy when starting new projects and how much is too much Mette shared her story of her burnout 3 years ago Rejuvenation tips: what to do so you can turn your mind off of thinking about your biz How to structure our marketing so it’s not dependent on activities that deplete your adrenals When it is really time to get truly creative and take fun risks How to look at your team to get the most amount of productvity and movement for your next phase of growth in your business How to structure your time to ensure a healthy pattern of breaks vs work periods What to do to catch the warning signs of an upcoming burnout and how to prevent it The most key thing we need to look at when starting new strategies and projects Mette recommends: Pomodoro (productivity timer app)
Mike Hill, The Original Super Friend (Internet Marketing)
(Born To Influence: The Marketing Show, Episodes 6 & 7) To listen to Mike’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mike’s interview on VIDEO, click HERE. In this interview, we talked with Mike about: How to increase customer retention How to use “value Trojans” How to use retargeting campaigns without becoming obtrusive How to create instant emotional connection with your prospects and customers How he founded Internet Marketing Super Friends (IMSF), a group with over 6,000 members (and a 10,000 person waiting list) and why it is spam free Book recommendations from Mike Hill (affiliate*): Predictably Irrational (Dan Ariely) The Art of Persuasion: Winning Without Intimidation (Bob Burg) The Power of Full Engagement (Jim Loehr & Tony Schwartz) Think and Grow Rich (Napoleon Hill) SPECIAL BONUS for you, Influencer (COMING SOON): Cut the 10,000 person waiting list to join Internet Marketing Super Friends, the FaceBook group where the gurus hang out (and it’s FREE!): http://internetmarketingsuperfriends.com/influence (<– COMING SOON!) More gifts from Mike Hill: Banner Retargeting: http://www.bannerretargeting.com CPA Tsunami special access files: Part 1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_1.mp4 Part 2-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt1.mp4 Part 2-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt2.mp4 Part 3-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt1.mp4 Part 3-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt2.mp4 Part 4, 5 and 6: https://s3.amazonaws.com/T1Archive/course/CPATsunami_4_5_6.mp4 Part 7: https://s3.amazonaws.com/T1Archive/course/CPATsunami_7.mp4 Part 8: https://s3.amazonaws.com/T1Archive/course/CPATsunami_8.mp4 Part 9: https://s3.amazonaws.com/T1Archive/course/CPATsunami_9.mp4 Part 10: https://s3.amazonaws.com/T1Archive/course/CPATsunami_10.mp4 Part 11: https://s3.amazonaws.com/T1Archive/course/CPATsunami_11.mp4 Part 12: https://s3.amazonaws.com/T1Archive/course/CPATsunami_12.mp4 Part 13: https://s3.amazonaws.com/T1Archive/course/CPATsunami_13.mp4 Part 14: https://s3.amazonaws.com/T1Archive/course/CPATsunami_14.mp4 Part 15: https://s3.amazonaws.com/T1Archive/course/CPATsunami_15.mp4 Part 16: https://s3.amazonaws.com/T1Archive/course/CPATsunami_16.mp4 Part 17: https://s3.amazonaws.com/T1Archive/course/CPATsunami_17.mp4 Part 18: https://s3.amazonaws.com/T1Archive/course/CPATsunami_18.mp4 Part 19: https://s3.amazonaws.com/T1Archive/course/CPATsunami_19.mp4 Mike Hill’s Bio: Mike Hill is most recently known for his work as founder of the incredibly successful and influential group “Internet Marketing Super Friends”. His experience over 14 years as a marketing coach, media buyer, conversion specialist and empathic marketer have allowed him to cultivate his unique ability to guide and influence others to find a more fulfilling and rewarding path in business and life. Mike’s experiences in creating and managing campaigns that touch billions has made him consciously aware of the profound power that advertisers have and how to use this power responsibly. His only educational product CPA Tsunami, released in 2008 broke new ground in content delivery expectations for high price point products, and set the bar for over delivery. Every time Mike takes the stage, his consistent message of doing what is right, over what appears to be most profitable, wins crowds and hearts. With the amount of time Mike has dedicated to family and lifestyle, he is undoubtedly the most influential voice, you have never heard, and proud of that fact. To learn more about Mike, go to: http://internetmarketingsuperfriends.com/category/internet-marketing-training/mike-hill/