Jim Kukral’s Attention is on Authenticity
(Born To Influence: The Marketing Show, Episodes 18 & 19) To listen to Jim’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Jim’s interview on VIDEO, click HERE. In this interview, we talked with Jim about: What does a “lifestyle business” REALLY mean How to get attention (and reactions) the right way What changed in Internet Marketing over the last 17 years The future of content marketing How to get started with writing a book The biggest mistakes he made in his business – why, what and what he should have done instead Book recommendations from Jim Kukral (affiliate*): Attention! (Jim Kukral) SPECIAL BONUS for you, Influencer: Source: http://www.jimkukral.com/wp-content/uploads/2012/12/13-reasons-infographic1.jpg Jim Kukral’s Bio: Jim Kukral is a 16-year Internet marketing professional who was recently named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.” Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. To learn more about Jim, go to: http://www.jimkukral.com
Esther Kiss on the Cold Email Technique that Starts Warm Relationships
(Born To Influence: The Marketing Show, Episodes 16 & 17) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Esther’s interview on VIDEO, click HERE. In this interview, we talked with Esther about: How to do research the right way before reaching out to someone that’s “in demand” How to warm up the conversation even if it started with just a cold email How to get leads by starting a conversation on social media How to structure a cold email, what to say and in what order for best success
Mette Muller: “What I Wish I knew before I started my Business”
(Born To Influence: The Marketing Show, Episodes 10 & 11) To listen to Mette’s interview on the Born To Influence PODCAST, click HERE. To watch a bit of Mette’s interview on VIDEO, click HERE. In this interview, we talked with Mette about: What she’s GLAD she didn’t know before venturing out on her own What do we need to look our for constantly to make sure our business is well suited for us How to distinguish between when you need to be persistent vs recognizing when you’re just pushing a boulder up the hill How to know when it’s time to let something go The mistake she made as soon as she hit her first 10k month What tools to use to break down your workflow to manageable tasks How to improve your planning skills as a business owner The mistakes consultants she worked with typically made (while serving the NGO she was helping to grow) How to get out of the hourly model (for consultants) when you can’t guarantee results for the work you do
Victoria Gibson’s FaceBook Advertising Secrets
(Born To Influence: The Marketing Show, Episodes 8 and 9) To listen to Victoria’s interview on the Born To Influence PODCAST, click HERE. To watch Victoria’s interview on VIDEO, check back here [coming soon]. In this interview, we talked with Victoria about: How to target people on your email list with FaceBook ads What type of offer should you make in your FaceBook ads How to use FaceBook ads for local businesses What tools to use to integrate lead capture into your FaceBook strategy Using marketplace ads vs news feed ads What to do when your FaceBook ads don’t perform as well as they used to Victoria Gibson’s Bio: Victoria Gibson is a Facebook Advertising Expert who shows businesses how to use the power of Facebook Ads to attract and influence more customers. As the Founder of Marveo, she has helped countless brands establish and grow their presence on the world’s biggest social network. With unparalleled insights and up-to-the-minute knowledge of Facebook, she leads highly profitable campaigns that drive targeted leads, increase customer awareness and boost sales. Her weekly Facebook marketing videos and blogs reach over 11,000 people across the globe, and she has been a popular Speaker at Underground Online Seminar, Affiliate Summit East, Traffic & Conversion Summit, Social Fresh – Advanced Facebook Ads Conference, Museum Stores Association Conference and Franch Out. As the creator of Sell More With Facebook Ads and Real Estate Impact, her online training programs help small business owners and entrepreneurs apply her high level Facebook strategies with big results. A proud Aussie based in Melbourne, Victoria regularly makes the long trip to the US to stay on the cutting edge of social media marketing and manage her New York office. Unafraid to tell it like it is, she is passionate about getting more businesses to use Facebook and reap the rewards. To learn more about Victoria, go to: http://www.marveo.com/about-victoria/#sthash.IUt9dh7J.dpuf
Mike Hill, The Original Super Friend (Internet Marketing)
(Born To Influence: The Marketing Show, Episodes 6 & 7) To listen to Mike’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mike’s interview on VIDEO, click HERE. In this interview, we talked with Mike about: How to increase customer retention How to use “value Trojans” How to use retargeting campaigns without becoming obtrusive How to create instant emotional connection with your prospects and customers How he founded Internet Marketing Super Friends (IMSF), a group with over 6,000 members (and a 10,000 person waiting list) and why it is spam free Book recommendations from Mike Hill (affiliate*): Predictably Irrational (Dan Ariely) The Art of Persuasion: Winning Without Intimidation (Bob Burg) The Power of Full Engagement (Jim Loehr & Tony Schwartz) Think and Grow Rich (Napoleon Hill) SPECIAL BONUS for you, Influencer (COMING SOON): Cut the 10,000 person waiting list to join Internet Marketing Super Friends, the FaceBook group where the gurus hang out (and it’s FREE!): http://internetmarketingsuperfriends.com/influence (<– COMING SOON!) More gifts from Mike Hill: Banner Retargeting: http://www.bannerretargeting.com CPA Tsunami special access files: Part 1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_1.mp4 Part 2-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt1.mp4 Part 2-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt2.mp4 Part 3-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt1.mp4 Part 3-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt2.mp4 Part 4, 5 and 6: https://s3.amazonaws.com/T1Archive/course/CPATsunami_4_5_6.mp4 Part 7: https://s3.amazonaws.com/T1Archive/course/CPATsunami_7.mp4 Part 8: https://s3.amazonaws.com/T1Archive/course/CPATsunami_8.mp4 Part 9: https://s3.amazonaws.com/T1Archive/course/CPATsunami_9.mp4 Part 10: https://s3.amazonaws.com/T1Archive/course/CPATsunami_10.mp4 Part 11: https://s3.amazonaws.com/T1Archive/course/CPATsunami_11.mp4 Part 12: https://s3.amazonaws.com/T1Archive/course/CPATsunami_12.mp4 Part 13: https://s3.amazonaws.com/T1Archive/course/CPATsunami_13.mp4 Part 14: https://s3.amazonaws.com/T1Archive/course/CPATsunami_14.mp4 Part 15: https://s3.amazonaws.com/T1Archive/course/CPATsunami_15.mp4 Part 16: https://s3.amazonaws.com/T1Archive/course/CPATsunami_16.mp4 Part 17: https://s3.amazonaws.com/T1Archive/course/CPATsunami_17.mp4 Part 18: https://s3.amazonaws.com/T1Archive/course/CPATsunami_18.mp4 Part 19: https://s3.amazonaws.com/T1Archive/course/CPATsunami_19.mp4 Mike Hill’s Bio: Mike Hill is most recently known for his work as founder of the incredibly successful and influential group “Internet Marketing Super Friends”. His experience over 14 years as a marketing coach, media buyer, conversion specialist and empathic marketer have allowed him to cultivate his unique ability to guide and influence others to find a more fulfilling and rewarding path in business and life. Mike’s experiences in creating and managing campaigns that touch billions has made him consciously aware of the profound power that advertisers have and how to use this power responsibly. His only educational product CPA Tsunami, released in 2008 broke new ground in content delivery expectations for high price point products, and set the bar for over delivery. Every time Mike takes the stage, his consistent message of doing what is right, over what appears to be most profitable, wins crowds and hearts. With the amount of time Mike has dedicated to family and lifestyle, he is undoubtedly the most influential voice, you have never heard, and proud of that fact. To learn more about Mike, go to: http://internetmarketingsuperfriends.com/category/internet-marketing-training/mike-hill/
Born To Influence: The Outset (Esther and Mette on What To Expect)
(Born To Influence: The Marketing Show, Episode 1) To listen to Esther & Mette’s interview on the Born To Influence PODCAST (episode 1), click HERE. To watch a little bit of Esther & Mette’s interview on VIDEO, click HERE. In this interview, we talked about: Esther talks about why launching Born To Influence (BTI) was so important to her and Mette Mette dives into what marketing really is and what it means for your business Esther’s cats make an appearance Esther reveals what to expect from this show: context, content & housekeeping Mette talks about the role of psychology vs logic in marketing