(Born To Influence: The Marketing Show, Episode 35)
To listen to Esther’s interview on the Born To Influence PODCAST, click HERE.
To watch Esther’s interview on VIDEO, click HERE.
In this interview, we talked about:
- How to keep pinging, how to make sure you’re ALWAYS growing your network
- How to attract the best / highest quality attendees possible to the events you’re hosting
- Our go-to reference books for writing good sales copy and marketing pieces in general that are not only persuasive on a logical level but also connect with the audience emotionally
- Esther’s “secret weapon” that helps her talk with strangers (it goes beyond ice breakers and really lets you get to know just about anyone and everyone in an incredibly short period of time)
- What it really takes to literally get more opportunities than others who normally would have the same circumstances and same chances as you
- “THE” book about Influence – all about the psychology of persuasion
Book recommendations from Esther Kiss (affiliate*):
- Never Eat Alone
(Keith Ferrazzi) - Words that Sell (Richard Bayan)
- Roget’s 21st Century Thesaurus (Barbara Ann Kipfer, Ph.D.)
- The Emotional Thesaurus
- 4,000 Questions for Getting to Know Anyone and Everyone (Barbara Ann Kipfer)
- The Luck Factor: The Four Essential Principles (Richard Wiseman)
- Influence: The Psychology of Persuasion (Robert Cialdini)
BONUS: The original article that inspired this episode (and three more books!)
