(Born To Influence: The Marketing Show, Episodes 90 & 91)
To listen to Shane’s interview on the Born To Influence PODCAST, click HERE.
To watch Shane’s interview on VIDEO, click HERE (coming soon).
In this interview, we talked with Shane about:
- What kind of funnels to create to make your launch a success
- How to choose the right mix of media for your pre-launch sequence
- How brick & mortar businesses can use advertising, contests and fan reviews on FaceBook to get more business
- Why you should avoid using stock photos in your FaceBook ads
- How to get the most out of candid photos at your events
- How he created an ad campaign bringing together Gary Vaynerchuk and Nick Unsworth before they ever met in real life
- How to create a strong connection with your audience whether or not you’re in Internet Marketing
- How to properly use FaceBook tab apps to get the best chance for your contests to go viral
- How to build your email list through contests
- The story of the orthodontist and the jelly bean contest
- The number one mistakes experts and consultants make when creating an offer
- How to creatively use your competition to see the holes in your on marketing strategy
- How to turn your competitors into allies that help you sell more
- Case studies on how to generate thousands of leads in just a few weeks
- How to lower your cost per lead how to create unstoppable momentum with your stakeholders
Shane Johnston recommends (affiliate*):
Shane’s Bio:
“Shane is a Coach, Speaker & Online Product Launch & Facebook Marketing Expert who is the founder of Raw & Real Marketing Group.
He has been featured in CIO Magazine & Mashable Social Media on the Small Business Marketing Panel. Shane’s specialty is using Facebook advertising campaigns to build up buzz for a product launch and then to launch it & obtain sales conversions.
His most recent launches are for Mike Koenigs & Pam Hendrichson Top Gun Consulting Instant Customer Reinvented, Nick Unsworth’s Life On Fire Business Coaching & Facebook Ads A to Z, and the Life on Fire Gary Vaynerchuk event in San Diego. He has also just begun the pre-launch of his own product, called Area 51 Facebook Ads.”
To learn more about Shane, go to: http://rawandrealmarketing.com
