(Born To Influence: The Marketing Show, Episode 102 & 103)

Joel Comm screen shot copy

iTunes logo blue 20 by 20 pixels To listen to Joel’s interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch a little bit of Joel’s interview on VIDEO, click HERE. (coming soon)

In this interview, we talked with Joel about:

  • How he created an iPhone app that went to no. 1 in the world
  • The role of trendsetting when developing tech products
  • How he used press releases to get his iPhone app to #1
  • How to maximize the results you get from your press releases
  • How to stay ahead of the curve when you’re working in the tech space
  • How important is Klout when measuring influence
  • From the innovator: how he decides what to pay attention to when new technology comes out
  • Why he had a “VP of ideas”
  • How to choose which ideas to take action on
  • How to separate good ideas from bad ones
  • How to pitch the story about your product to the media to get it picked up
  • How to outsource your programming and tech needs
  • How he got Apple to reverse their denial on approving his iphone app
  • What to expect from your PR campaign
  • Just how important is consistency in your content media strategy when building a brand
  • How to decide what to outsource
  • How he set up his iPad app for his podcast
  • How he uses direct mail in his high tech business
  • How he manages juggling multiple projects
  • What Klout is used for internally at progressive companies

Joel recommends (affiliate*):

Joel’s Bio:

“Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of the web, publishing, social media and mobile applications to expand your brand’s reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.”

To learn more about Joel Comm, go to: http://joelcomm.com

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