(Born To Influence: The Marketing Show, Episodes 56 & 57)
To listen to Jim’s interview on the Born To Influence PODCAST, click HERE.
To watch Jim’s interview on VIDEO, click HERE (coming soon).
In this interview, we talked with Jim about:
- What advocate marketing is
- How to engineer advocacy from your customer base for your product or service
- Why advocacy is more meaningful in B2B relationships than in B2C
- The FORMULA for motivating your buyers to advocate your product / service (the SAPS model (status, access, power and stuff))
- Explains who your advocates are and who you should be looking at to turn them into advocates for referrals
- The two seemingly clashing marketing models that work best for Influitive (content marketing through their playbook) and targeted outbound lead gen campaigns that ties in with the content
- How to find the right target market for your outbound marketing campaigns (LinkedIn, media top 200 lists etc)
- What are the key features of the content you send in your outbound marketing to stand out from the offers your competition sends
- The new trends being taught at sales seminars to be cutting edge
Jim Williams recommends (affiliate*):
Jim Williams’ Bio:
“I’m a veteran marketer for early and growth stage tech companies and I love bringing transformative concepts to market. Before joining the Influitive team I held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Even though I love startups, I direct most of my energies towards ensuring that my two kids have a fantastic and memorable childhood.”
To learn more about Jim, go to: http://influitive.com/company/meet-the-team
