(Born To Influence: The Marketing Show, Episodes 84 & 85)
To listen to Lou’s interview on the Born To Influence PODCAST, click HERE.
To watch Lou’s interview on VIDEO, click HERE (coming soon).
In this interview, we talked with Lou about:
- The role of video in today’s marketing
- What types of video you can use as an alternative to “talking head” videos
- What equipment you need to get started
- What are the “must have” videos for your business
- How to use video in your marketing strategically
- How optimize your videos for SEO
- What to avoid in your video marketing
- A case study of a client starting from “how to turn on the computer” to getting on Animal Planet and Discovery Channel because of her marketing videos promoting her properties in Costa Rica
- How to create trust with your audience through your videos
- How to use video to leverage a conference even if you’re not speaking there
- How to balance sharing personal messages vs advice in your videos
- His formula on how to structure your message in your videos for maximum impact
- How local brick & mortar businesses can use video in their marketing
- How to avoid “encore burnout” and yet remain consistent with the messaging in our marketing
Lou Bortone recommends (affiliate*):
- MailVu.com (video message service / email)
- Sparkol VideoScribe (animation for video)
- PowToon (animation for video)
- Teleprompt Plus (Teleprompter app for iPad)
- EyeJot (video emails)
- Don’t Make Me Think (Steve Krug)
To learn more about Lou, go to: http://www.loubortone.com
