(Born To Influence: The Marketing Show, Episodes 72 & 73)
To listen to Ken’s interview on the Born To Influence PODCAST, click HERE.
To watch Ken’s interview on VIDEO, click HERE (coming soon).
In this interview, we talked with Ken about:
- How he created his first JV that brought in $250,000 recurring revenue in the first 6 months
- How he built a project to get his message out to 30 Million people in 30 days using volunteers
- How he creates and runs 30+ live events a year
- The secret that helped him build multiple sites that are in the top 3,000 most visited sites online (and it’s not through paid ads or SEO)
- What is a viral loop cycle and how can you optimize it to get your message shared faster and more often
- How to make our message memorable so you have maximum impact
- What really influences your customers’ buying decisions
- How to get JV partners when you don’t have a platform yourself yet
- How to measure the impact of your actions
- What you need to look at to hire the right people for your team
- The difference between teaching vs transforming
Tweetables:
- “There’s nobody on Earth, including Oprah, that built a huge mass audience by themselves” Click To Tweet
- “If you want to be a leader, stand for something” Click to Tweet
Ken McArthur recommends (affiliate*):
Ken’s Bio:
“Ken McArthur, best-selling author of “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World,” has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone.
Ken challenges us to realize we ALL have an impact – whether we want to or not – on thousands of people who we touch in our day-to-day lives by demonstrating that simple things make a HUGE difference.
The popular host of a series of live events that bring together top-level marketers, entrepreneurs, business owners, corporations and non-profit organizations to create multi-million dollar joint venture relationships – he creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short timeframes.
Regularly asked to speak at leading marketing events, he has managed product launches ranked in the top 400 sites on the Internet. Ken McArthur is also the creator of AffiliateShowcase.com, a pioneering affiliate program search engine and directory system and the founder of the MBS Internet Research Center, which conducted the world’s largest survey ever attempted on the subject of creating and launching successful information products.
Not satisfied to concentrate entirely on large organizations, Ken also works with select individuals to help them create a decent living utilizing the power of the Internet.
Ken was the official mentor for Sterling Valentine as he took his launch from ZERO to over $100,000 in less than 8 days. Ken and Sterling documented the process as a “proof of concept” for Info Product Blueprint a massive home study course that is the “bible” of info product creation.
Ken offers top-level coaching and mentoring programs designed to help individuals, corporations and non-profit organizations reach masses of people using the techniques, tactics strategies and systems that he has developed specifically to help people spread their ideas, products and services around the globe.”
To learn more about Ken, go to: http://kenmcarthur.com/about/#sthash.YJkHBoxv.dpuf
