(Born To Influence: The Marketing Show, Episodes 46 & 47)
To listen to Mette’s interview on the Born To Influence PODCAST, click HERE.
To watch Mette’s interview on VIDEO, click HERE (coming soon).
In this interview, we talked with Mette about:
- How to design and structure your business based on your personality type
- How to market to a specific personality type that best resonates with you
- How to use personality type testing to really understand what your market wants
- The truth about introverts and whether or not they’re inherently more shy than other people
- Subniching within your maket so you only attract people that are most “like” you
- The key questions you must ask yourself about your audience before delivering a presentation so you can use psychology effectively
- A case study on how Mette worked with a client to really speak to her ideal target market using personality typing
- How you can use personality types to be able to get along well with people who communicate very differnelty than you
- The one thing you must avoid when using personality typing to get better results
- Stereotype vs personality type and what you need to know about both
- How to use persoanlity typing for conflict resolution in business situations
- The mindset shift you need to be able to engage with people that are slower communicators than you
- A tip that will help you register what the other person is saying and get you anchored in the conversation, even if you think it’s boring
Mette Muller recommends (affiliate*):
- Was That Really Me?
(Naomi L. Quenk) - The Wisdom of the Enneagram (Don Richard Riso, Russ Hudson)
- Myers & Briggs Personality Types
