(Born To Influence: The Marketing Show, Episodes 84 & 85)

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iTunes logo blue 20 by 20 pixels To listen to Lou's interview on the Born To Influence PODCAST, click HERE.

YouTube logo RED 20 by 20 pixels To watch Lou's interview on VIDEOclick HERE (coming soon).

In this interview, we talked with Lou about:

  • The role of video in today's marketing
  • What types of video you can use as an alternative to “talking head” videos
  • What equipment you need to get started
  • What are the “must have” videos for your business
  • How to use video in your marketing strategically
  • How optimize your videos for SEO
  • What to avoid in your video marketing
  • A case study of a client starting from “how to turn on the computer” to getting on Animal Planet and Discovery Channel because of her marketing videos promoting her properties in Costa Rica
  • How to create trust with your audience through your videos
  • How to use video to leverage a conference even if you're not speaking there
  • How to balance sharing personal messages vs advice in your videos
  • His formula on how to structure your message in your videos for maximum impact
  • How local brick & mortar businesses can use video in their marketing
  • How to avoid “encore burnout” and yet remain consistent with the messaging in our marketing

Lou Bortone recommends (affiliate*): 

To learn more about Lou, go to: http://www.loubortone.com

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