Mike Hill, The Original Super Friend (Internet Marketing)
(Born To Influence: The Marketing Show, Episodes 6 & 7) To listen to Mike’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Mike’s interview on VIDEO, click HERE. In this interview, we talked with Mike about: How to increase customer retention How to use “value Trojans” How to use retargeting campaigns without becoming obtrusive How to create instant emotional connection with your prospects and customers How he founded Internet Marketing Super Friends (IMSF), a group with over 6,000 members (and a 10,000 person waiting list) and why it is spam free Book recommendations from Mike Hill (affiliate*): Predictably Irrational (Dan Ariely) The Art of Persuasion: Winning Without Intimidation (Bob Burg) The Power of Full Engagement (Jim Loehr & Tony Schwartz) Think and Grow Rich (Napoleon Hill) SPECIAL BONUS for you, Influencer (COMING SOON): Cut the 10,000 person waiting list to join Internet Marketing Super Friends, the FaceBook group where the gurus hang out (and it’s FREE!): http://internetmarketingsuperfriends.com/influence (<– COMING SOON!) More gifts from Mike Hill: Banner Retargeting: http://www.bannerretargeting.com CPA Tsunami special access files: Part 1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_1.mp4 Part 2-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt1.mp4 Part 2-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_2pt2.mp4 Part 3-1: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt1.mp4 Part 3-2: https://s3.amazonaws.com/T1Archive/course/CPATsunami_3pt2.mp4 Part 4, 5 and 6: https://s3.amazonaws.com/T1Archive/course/CPATsunami_4_5_6.mp4 Part 7: https://s3.amazonaws.com/T1Archive/course/CPATsunami_7.mp4 Part 8: https://s3.amazonaws.com/T1Archive/course/CPATsunami_8.mp4 Part 9: https://s3.amazonaws.com/T1Archive/course/CPATsunami_9.mp4 Part 10: https://s3.amazonaws.com/T1Archive/course/CPATsunami_10.mp4 Part 11: https://s3.amazonaws.com/T1Archive/course/CPATsunami_11.mp4 Part 12: https://s3.amazonaws.com/T1Archive/course/CPATsunami_12.mp4 Part 13: https://s3.amazonaws.com/T1Archive/course/CPATsunami_13.mp4 Part 14: https://s3.amazonaws.com/T1Archive/course/CPATsunami_14.mp4 Part 15: https://s3.amazonaws.com/T1Archive/course/CPATsunami_15.mp4 Part 16: https://s3.amazonaws.com/T1Archive/course/CPATsunami_16.mp4 Part 17: https://s3.amazonaws.com/T1Archive/course/CPATsunami_17.mp4 Part 18: https://s3.amazonaws.com/T1Archive/course/CPATsunami_18.mp4 Part 19: https://s3.amazonaws.com/T1Archive/course/CPATsunami_19.mp4 Mike Hill’s Bio: Mike Hill is most recently known for his work as founder of the incredibly successful and influential group “Internet Marketing Super Friends”. His experience over 14 years as a marketing coach, media buyer, conversion specialist and empathic marketer have allowed him to cultivate his unique ability to guide and influence others to find a more fulfilling and rewarding path in business and life. Mike’s experiences in creating and managing campaigns that touch billions has made him consciously aware of the profound power that advertisers have and how to use this power responsibly. His only educational product CPA Tsunami, released in 2008 broke new ground in content delivery expectations for high price point products, and set the bar for over delivery. Every time Mike takes the stage, his consistent message of doing what is right, over what appears to be most profitable, wins crowds and hearts. With the amount of time Mike has dedicated to family and lifestyle, he is undoubtedly the most influential voice, you have never heard, and proud of that fact. To learn more about Mike, go to: http://internetmarketingsuperfriends.com/category/internet-marketing-training/mike-hill/
John Dumas, a true Entrepreneur On Fire!
(Born To Influence: The Marketing Show, Episodes 4 and 5) To listen to John’s interview on the Born To Influence PODCAST, click HERE. To watch John’s interview on VIDEO, check back with us here shortly. In this interview, we talked with John about: Why he started Entrepreneur On Fire What to look out for when launching a new podcast – John shares his strategies around his launch and promotion, including what worked and what didn’t What sponsors are looking for when advertising on a podcast The pros and cons of a daily show vs a weekly show when it comes to monetization SPECIAL BONUS for you, Influencer: Take a peek at John’s rate sheet and sponsorship proposal: https://s3.amazonaws.com/EOFire/Price+Chart+16K+CPM.pdf https://s3.amazonaws.com/EOFire/Sponsorship+Proposal.pdf Check out John’s MasterMind, Fire Nation Elite: http://www.entrepreneuronfire.com/FireNationElite Recommendations from John Dumas (affiliate*): Podcast Launch (John Dumas) Podasters’ Paradise John Dumas’ Bio: Founder of EntrepreneurOnFire, a top-ranked business podcast interviewing today’s most successful Entrepreneurs. To learn more about John, go to: http://www.entrepreneuronfire.com
Alan Weiss on Million Dollar Launch and the role of vulnerability
In this interview, we talked with Alan about: How to create boundaries so you can do business on your own terms, even if you’re dealing with large corporations The three categories we must pay attention to in order to launch a successful sustainable business in just 90 days “The Lobster Principle” – why vulnerability is critical to the growth of your business How to market to corporations if you’re selling your services as a consultant What to do to ensure you have the best chance for success as a consultant Book recommendations from Alan Weiss (affiliate*): The Capitalist Philosophers (Andrea Gabor) On Leadership (John Gardner) The Effective Executive (Peter Drucker) Managing in Turbulent Times (Peter Drucker) Million Dollar Launch (Alan Weiss) Million Dollar Consulting (Alan Weiss) The Consulting Bible (Alan Weiss) Prefer to listen rather than read? Get the audio version of any of the thousands of books Audiobooks offers – and get your first book for free when you join for a FREE trial. (affiliate*) Alan Weiss’ Bio: Alan Weiss is a consultant, speaker and author. His consulting firm, Summit Consulting Group, Inc. has attracted clients such as Merck, Hewlett-Packard, GE, Mercedes-Benz, State Street Corporation, Times Mirror Group, The Federal Reserve, The New York Times Corporation, and over 500 other leading organizations. His speaking typically includes 30 keynotes a year at major conferences. His prolific publishing includes over 500 articles and 44 books, including his best-seller, Million Dollar Consulting (from McGraw-Hill). His newest is The Consulting Bible (Wiley), and his next is Million Dollar Referrals (McGraw-Hill). Alan’s Ph.D. is in psychology and he is a member of the American Psychological Society, the American Counseling Association, Division 13 of the American Psychological Association, and the Society for Personality and Social Psychology. He has served on the Board of Governors of Harvard University’s Center for Mental Health and the Media. He is an inductee into the Professional Speaking Hall of Fame® and the concurrent recipient of the National Speakers Association Council of Peers Award of Excellence, representing the top 1% of professional speakers in the world. He has been named a Fellow of the Institute of Management Consultants, one of only two people in history holding both those designations. Alan is the winner of the prestigious Axiem Award for Excellence in Audio Presentation. He is the recipient of the Lifetime Achievement Award of the American Press Institute, the first-ever for a non-journalist, and one of only seven awarded in the 65-year history of the association. To learn more about Alan, go to: http://summitconsulting.com
Gary Vaynerchuk on Jab, Jab, Jab, Right Hook (JJJRH)
In this interview, we talked with Gary about: What makes him tick when he sees the rest of us use social media Gary demonstrates through a live example how to tweak the same content to rotate it across various SM platforms effectively Gary talks about what it’s like to be recognized on the street on a daily basis and how it effects his personal life Horses and jockeys: how Gary picks what companies to invest in SPECIAL BONUS for you, INFLUENCER: Answer Gary’s question in a comment on the Born To Influence FaceBook page to win a hard cover copy of his book, Jab, Jab, Jab, Right Hook! https://www.facebook.com/BornToInfluence Book recommendations from Gary Vaynerchuk (affiliate*): Jab, Jab, Jab, Right Hook Prefer to listen rather than read? Get the audio version of any of the thousands of books Audiobooks offers – and get your first book for free when you join for a FREE trial. (affiliate*) Gary Vaynerchuk’s Bio: I have been an entrepreneur for as long as anyone close to me can remember. While most eight year olds were learning how to properly squeeze a lemon, I was managing seven lemonade stands across my neighborhood in Edison NJ. When I turned twelve, I set my sights on my local mall, where I became something of a legend selling baseball cards on weekends. In high school I joined the family business, a liquor store calledShoppers Discount Liquors that my dad started. It wasn’t long before I became obsessed with collecting wine. In 1997, I began to recognize the importance of e-commerce; shortly thereafter, WineLibrary.com was born. I used the site to grow the store from a $3 million business to a $45 million business, and it was just the beginning. Armed with a Flipcam and a NY Jets bucket, I started Wine Library TV in 2006 to share my knowledge and passion for wine with a community that desperately needed a fresh voice. It wasn’t long before 100,000 people were watching my videos every day (shout-out to my Vayniacs – love you guys). In the spring of 2009, my brother AJ and I launched VaynerMedia, a new breed of agency that would help Fortune 500 companies like GE, PepsiCo,Green Mountain Coffee, the NY Jets, and the Brooklyn Nets find their social voices and build their digital brands through micro content and other story telling actions. The idea took hold – what started as a 6-person project 4 years ago has swelled to a 250-strong team spread across the country. When I’m not spending time with my family, who mean everything in the world to me, I speak and share my experiences in business with people around the world, angel invest in start ups like Tumblr , Path, Grand St and Uber, and randomly pop up on TV . I have also found a passion for storytelling, and I can’t wait to begin promoting my next book, Jab, Jab, Jab, Right Hook. I’m so excited you have taken a few minutes out of your day to drop by. Don’t forget to say hey. PS: I love to hustle! To learn more about Gary, go to: http://www.garyvaynerchuk.com
Born To Influence: The Outset (Esther and Mette on What To Expect)
(Born To Influence: The Marketing Show, Episode 1) To listen to Esther & Mette’s interview on the Born To Influence PODCAST (episode 1), click HERE. To watch a little bit of Esther & Mette’s interview on VIDEO, click HERE. In this interview, we talked about: Esther talks about why launching Born To Influence (BTI) was so important to her and Mette Mette dives into what marketing really is and what it means for your business Esther’s cats make an appearance Esther reveals what to expect from this show: context, content & housekeeping Mette talks about the role of psychology vs logic in marketing