Ian Brodie on Persuasion via Email and the Psychology of Conversion
Born To Influence: The Marketing Show (Episodes 164 & 165) To listen to Ian’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Ian’s interview on VIDEO, click HERE. (coming soon) In this interview, we talk with Ian about: The practical differences between marketing and advertising for small businesses vs large companies How to get your value across even if you’re introverted or shy How to differentiate between strategies that don’t suit you vs being lazy The differences between selling and marketing the intangible vs the tangible How to offer a “test drive” to demonstrate your skills when selling a service without doing free coaching sessions The intangible elements of the sales conversation and how to go beyond talking about the deliverables Follow up marketing and how to build confidence in your