Joe Pulizzi on How to Do Content Marketing the Right Way

Born To Influence: The Marketing Show (Episodes 146 & 147)  To listen to Joe’s interview on the Born To Influence PODCAST, click HERE.  To watch a little bit of Joe’s interview on VIDEO, click HERE. (coming soon) In this interview, we talked with Joe about: How to create the content marketing strategy that’s right for you How to minimize your advertising costs How to do your content re-purposing strategy correctly in your marketing What to do before creating new content How to create a book from your