Jay Baer Talks About Being Useful on Social Media (Being a Youtility)
(Born To Influence: The Marketing Show, Episodes 60 & 61) To listen to Jay’s interview on the Born To Influence PODCAST, click HERE. To watch Jay’s interview on VIDEO, click HERE (coming soon). In this interview, we talked with Jay about: Why “top of mind awareness” is not the same as it used to be What is “frame of mind” and “friend of mind” awareness A case study of what it means to be a Youtility for our target market How to be a “person” on your social profiles even when it’s about your company page on a network e.g. G+ How to plan the content that