Esther Kiss on the Cold Email Technique that Starts Warm Relationships
(Born To Influence: The Marketing Show, Episodes 16 & 17) To listen to Esther’s interview on the Born To Influence PODCAST, click HERE. To watch a little bit of Esther’s interview on VIDEO, click HERE. In this interview, we talked with Esther about: How to do research the right way before reaching out to someone that’s “in demand” How to warm up the conversation even if it started with just a cold email How to get leads by starting a conversation on social media How to structure a cold email, what to say and in what order for best success